Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
|
Buy Now
Sustainable and Collaborative Tourism in a Digital World (Paperback)
Loot Price: R1,103
Discovery Miles 11 030
|
|
Sustainable and Collaborative Tourism in a Digital World (Paperback)
Series: Advances in Tourism Marketing
Expected to ship within 12 - 17 working days
|
This book features a selection of the best papers presented during
the 8th ATMC (Advances in Tourism Marketing Conference) of 2019.
With contributions from internationally regarded academic experts,
this edited collection addresses two major challenges for the
tourism industry. Firstly, the criticism that tourism marketing is
exploitative and fuels hedonistic consumerism. This volume seeks to
illustrate that marketing skills and techniques can also be used
for the good purposes, by understanding market needs, designing
more sustainable products and identifying more persuasive methods
of communication to transform tourist unsustainable behaviours. The
contributions in this volume present theories, methods and results
for enhancing such techniques for more sustainable marketing.
Secondly, the challenge of new and growing collaborative business
models, with champions as Airbnb or Uber, that are often presented
as more sustainable than traditional ones, as they empower ordinary
people and promote the shared use of resources. This volume
explores how sharing practices in business raises new social
challenges and the ethical questions that arise as a consequence.
Sustainable and Collaborative Tourism in a Digital World offers
discussion and insights from some of the world experts in the area
as to how tourism marketing can evolve and advance to rise-up to
these new challenges and opportunities. Part of the Advances in
Tourism Marketing Series - a series of cutting-edge
research-informed edited books that introduce the reader to a range
of contemporary marketing phenomena in the domain of travel and
tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz
Eylul University, Turkey and Antonia Correia, Universidade do
Algarve, Portugal.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.