Tourism Entrepreneurship in Portugal and Spain - Competitive Landscapes and Innovative Business Models (Hardcover, 1st ed. 2022)

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Tourism, Hospitality & Event Management
Release date:	February 2022
First published:	2022
Editors:	Joao Leitao • Vanessa Ratten • Vitor Braga
Dimensions:	235 x 155 x 25mm (L x W x T)
Format:	Hardcover
Pages:	282
Edition:	1st ed. 2022
ISBN-13:	978-3-03-089231-9
Categories:	Books > Business & Economics > Economics > Political economy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	3-03-089231-X
Barcode:	9783030892319

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