The widespread international interest in the Nordic region and the
mobility of Nordic brand imaginaries calls for more research into
the global relevance of Nordic place branding practices. This book
offers a timely attempt to unpack the specificity of the Nordic in
regards to place branding by gathering different transdisciplinary
accounts written by researchers in marketing, tourism, geography,
communication, sociology, and political science. Chapters are
organized according to three themes of poetics, practices and
politics, which deal with the construction, enactment and
appropriation of the Nordic place brand and branding. The
contributions consolidate Nordic place branding scholarship and its
scientific engagement with processes of de-politicization,
consensus making, collaboration and transparency. At the same time,
Nordic ideals, policies and values offer a critical lens to explore
hitherto unexplored issues in place branding such as feminism,
post-colonialism, sustainability, and equality. Solidly grounded in
contemporary geopolitical and sociocultural challenges within and
beyond the Nordic region, The Nordic Wave in Place Branding will
enhance theoretical, methodological and practitioner perspectives
in in international place branding. This timely book will be of
interest to advanced students of branding and place management, as
well as policy makers, regional developers and researchers within
the fields of tourism, destination marketing, branding, and media
and communication. Contributors include: M. Andehn, L.P. Andersen,
L.R. Bjorst, R.B. Broegaard, S. Brorstroem, S.H. Cassel, T.
Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjallhed, M.
Fuchs, U.P. Gad, A. Heith, O.H. Jorgensen, M. Kavaratzis, B.
Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M.
Meldgaard, T. Nielsen, J. OEstberg, J.C. Pasgaard, C. Ren, K.
Seppel, K. Simm, K. Simonsen, K. Tamm Hallstroem, P. Tammpuu, S.
Taylor, K. Topso Larsen, P. Varley, A.M. Waade
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