The number of people travelling for tourism purposes has more than
doubled in the last two decades and is still growing. Over a
billion globetrotters are now contributing vast sums, both directly
and indirectly, to the gross domestic products of countries all
over the world. However, planning for tourism development requires
knowledge and insight into who tourists are, their characteristics
and preferences, and how many are taking which tourism trips.
Poorly conceived and executed ventures can result in unintended and
negative socio-cultural, environmental and economic consequences.
Fundamentals of tourism is an introduction to what tourism actually
is, how its economic value chain unfolds and how it can be
exploited to maximum benefit for all parties. Fundamentals of
tourism balances cognitive and effective outcomes, providing an
understanding of the basic concepts while encouraging interest and
increased participation in tourism-related discourse and
activities. It makes use of South African, southern African and
African case studies to illustrate the practical application of
each concept and offers discussions and scenario testing to trigger
interest, reflection and engagement.
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