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Books > Social sciences > Sociology, social studies > Social research & statistics > Social forecasting, futurology
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Millennials, Generation Z and the Future of Tourism (Hardcover)
Loot Price: R3,642
Discovery Miles 36 420
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Millennials, Generation Z and the Future of Tourism (Hardcover)
Series: The Future of Tourism
Expected to ship within 10 - 15 working days
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This book examines the lifestyles, expectations and plans of
Millennials and Generation Z and how they are redefining tourism.
It demonstrates that if the tourism industry is to enjoy future
growth, it must understand and meet the particular needs of these
two generations. The volume explores the present and future
challenges faced by the tourism industry as a result of the
generational turnover, and seeks to answer the following questions:
What contribution can the new generations make to the future of
tourism? How are technological advancements and social networks
shaping future travel trends? Can a generational perspective be
useful to help the tourism industry recover from the COVID-19
crisis? The book will be of interest to researchers and students of
sociology and tourism studies, as well as tourism professionals.
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