Digital Transformation and Innovation in Tourism Events (Hardcover)

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	June 2022
First published:	2022
Editors:	Azizul Hassan
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	238
ISBN-13:	978-1-03-222096-3
Categories:	Books > Business & Economics > Economics > General Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-03-222096-1
Barcode:	9781032220963

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