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Olympic Ceremonialism and The Performance of National Character - From London 2012 to Rio 2016 (Hardcover, New)
Loot Price: R1,740
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Olympic Ceremonialism and The Performance of National Character - From London 2012 to Rio 2016 (Hardcover, New)
Series: Palgrave Studies in the Olympic and Paralympic Games
Expected to ship within 12 - 17 working days
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In recent decades ceremonies stood in Olympiads as both vehicles of
cultural values and shows embracing the banal and the everyday. But
how much do we understand them as forms of public art? This book
examines the London 2012 opening and closing ceremonies and the
handover event to Rio for the 2016 Olympics as articulations of
national and cosmopolitan belonging. It is argued that embodied and
projected performances of Britishness and Brazilianness embraced
both artistic styles and the contemporary digital turn, refinement
and banality. Combinations of art and technology reflected a vision
of humanity in motion complying with the Olympic values of
fairness, beauty and embodied well-being. The three ceremonial
performances supported imaginative travel on stage, on big screens
and in musical genres. This travel, at once mediated, embodied and
experiential, created an ideal form of 'human': a tornadoros. A
creative worker and a tourist, the tornadoros manipulates
audio-visual narratives of culture and identity for global Olympic
audiences. Spanning Sociology, Sports Studies, Culture and Media
Studies, Performance Studies and Tourism Studies, this is a highly
interdisciplinary and original perspective on the Olympics.
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