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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Event Leadership - Theory and Methods for Event Management and Tourism (Hardcover)
Loot Price: R2,975
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Event Leadership - Theory and Methods for Event Management and Tourism (Hardcover)
Series: Events Management Theory and Methods
Expected to ship within 12 - 17 working days
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Event Leadership: Theory and practice for event management and
tourism examines, contextualises and applies leadership theory and
practice at several levels. Using a wide range of contemporary
research, this book explores in detail a range of leadership
theories, providing insight into the developments that are driving
leadership today. In light of the complex business needs of event
organisations and in order to illustrate the concepts discussed,
examples of case studies from the event sector are used throughout.
Providing a comprehensive grounding in leadership theory, this book
explores leadership in events from three distinct viewpoints using
various event settings and types of events to illustrate: * "The
leader" within event organisations: looking at leaders who are
founders, or those that have been appointed, elected, evolved from
other positions or emerged from a crisis - all of which have their
own issues and effects. * Leadership within the events community,
such as political leadership or leaders within event portfolios and
networks. Questioning what does it take to achieve effective
collaboration among events and between events and other key
stakeholders? Is it the individual leader, or leadership that
emerges from network dynamics? * The leadership role that events
and professional organisations play in society, such as educational
and inspirational leadership - looking at social marketing through
events, with the aims of changing attitudes and behaviour. Part of
the Event Management Theory and Methods Series. This series
examines the extent to which mainstream theory is being employed to
develop event-specific theory, and to influence the very core
practices of event management and event tourism. They introduce the
theory, show how it is being used in the events sector through a
literature review, incorporate examples and case studies written by
researchers and/or practitioners, and contain methods that can be
used effectively in the real world. With online resource material,
this mix-and-match collection is ideal for lecturers who need
theoretical foundations and case studies for their classes, by
students in need of reference works, by professionals wanting
increased understanding alongside practical methods, and by
agencies or associations that want their members and stakeholders
to have access to a library of valuable resources. Series editor:
Donald Getz PhD., Professor Emeritus, University of Calgary,
Canada.
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