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Managing Ethical Consumption in Tourism (Hardcover)
Loot Price: R4,175
Discovery Miles 41 750
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Managing Ethical Consumption in Tourism (Hardcover)
Series: Routledge Critical Studies in Tourism, Business and Management
Expected to ship within 12 - 17 working days
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Neither the tourism industry nor the tourist has responded
convincingly to calls for more responsibility in tourism. Ethical
consumption places pressure on travellers to manage a large number
of decisions at a time when hedonic motivations threaten to
override other priorities. Unsurprisingly, tensions occur and
compromises are made. This book offers new insight into the
motivations that influence tourists and their decision-making. It
explores how consumers navigate the responsible tourism market
place and provide a rich understanding of the challenges facing
those seeking to encourage travellers to become responsible. Not
only will the book provide an improved interpretation of the
complexity of ethical consumption in tourism, but it will also
offer a variety of stakeholders a deeper understanding of: the key
challenges facing stakeholders in the production and consumption of
responsible tourism how ethical consumers can be influenced to
consume ethically the gaps in consumer knowledge and how to broaden
the appeal for individuals to make more informed ethical decisions
how tour operators can respond to this emerging market by
innovative product development how to design informative marketing
communications to encourage a greater uptake for responsible
holidays how destinations can tailor their products to the ethical
consumer market how destination communities and management
organisations can target responsible tourists through the provision
of sustainable alternatives to mass-market holiday products.
Written by leading academics from all over the world, this timely
and important volume will be valuable reading for ubdergraduate and
postgraduate students, researchers and academics interested in
Tourism Ethics, Ethical Consumption and the global issue of
Sustainability.
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