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Managing tourism services - A Southern African Perspective (Book) Loot Price: R922
Discovery Miles 9 220
Repayment Terms: R86 pm x 12*
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Managing tourism services - A Southern African Perspective (Book): A. Bennett, C. Jooste, L. Strydom

Managing tourism services - A Southern African Perspective (Book)

A. Bennett, C. Jooste, L. Strydom

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Loot Price R922 Discovery Miles 9 220 | Repayment Terms: R86 pm x 12*

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This edition of managing tourism services strives to promote and instill a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions as means of enhancing the experience of the tourist. This has led to the introduction of new chapters such as service people management and the consequence of tourism. Several existing chapters rewritten to enhance the customer-centric and service-orientated focus of this edition. Several new South African case studies and applications are included to ensure a truly South African perspective.

General

Imprint: Van Schaik Publishers
Country of origin: South Africa
Release date: December 2004
Editors: A. Bennett • C. Jooste • L. Strydom
Dimensions: 245 x 170 x 15mm (L x W x T)
Format: Book
Pages: 416
ISBN-13: 978-0-627-02587-7
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 0-627-02587-0
Barcode: 9780627025877

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