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International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010) Loot Price: R1,499
Discovery Miles 14 990
Repayment Terms: R140 pm x 12*
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International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010): F. Go, R. Govers

International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010)

F. Go, R. Govers

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Loot Price R1,499 Discovery Miles 14 990 | Repayment Terms: R140 pm x 12*

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"The Place Branding Yearbook 2010" examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2010
First published: 2010
Authors: F. Go • R. Govers
Dimensions: 235 x 155 x 21mm (L x W x T)
Format: Hardcover
Pages: 234
Edition: 2010
ISBN-13: 978-0-230-27954-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 0-230-27954-6
Barcode: 9780230279544

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