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COVID-19 and Travel - Impacts, responses and outcomes (Hardcover)
Loot Price: R2,963
Discovery Miles 29 630
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COVID-19 and Travel - Impacts, responses and outcomes (Hardcover)
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The year 2020 will be a defining moment in the history of the
tourism and hospitality industry worldwide. The arrival of the
novel coronavirus, COVID-19 dealt the industry a vicious blow. It
is forecast that due to this pandemic, the number of international
tourist arrivals will fall by at least 60-80% in 2020, putting
millions of jobs at risk. The industry will recover, but travel
will never be the same again. COVID-19 and Travel: impacts,
responses and outcomes examines how this crisis unfolded and its
devasting impacts on the travel, tourism and hospitality
industries. Packed with international case studies, it takes the
reader from the very outset of the crisis, how the industry reacted
and its message to the market, through to its impacts and a
possible future. It examines issues such as: * Why the COVID-19
outbreak and travel were inextricably linked; * How the different
sectors of the industry adapted to the crisis; * Crisis
communication strategies employed by organizations in response to
the crisis; * How travellers were impacted by the crisis; * The
social, economic and environmental impacts of the pandemic; * The
future of travel after COVID-19. The book has a thorough
user-friendly pedagogic structure and is accompanied by a website
which contains an instructor's guide that includes chapter
questions and model answers, a test bank, PowerPoint slides for
each chapter, and short videos to accompany the cases. The impacts
of this pandemic change daily, and the crisis is still fluid. To
this end, the book will be updated regularly with online articles
that can be found on the book's website at:
www.goodfellowpublishers.com/COVID19 Must have reading for all
tourism students, educators, and practitioners all over the world
and the 'go to' text on the subject of COVID-19 and its impact on
travel.
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