Strategies for Promoting Sustainable Hospitality and Tourism Services (Hardcover)

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	June 2020
First published:	2020
Editors:	Maximiliano Emanuel Korstanje • Babu George • Alexandru-Mircea Nedelea
Dimensions:	279 x 216 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	243
ISBN-13:	978-1-79984-330-6
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-79984-330-0
Barcode:	9781799843306

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