This insightful book reappraises how traditional high culture
attractions have been supplemented by popular culture events,
contemporary creativity and everyday life through inventive styles
of tourism. Greg Richards draws on over three decades of research
to provide a new approach to the topic, combining practice and
interaction ritual theories and developing a model of cultural
tourism as a social practice. Taking readers on a concise journey
from the 1900s to the present day, Rethinking Cultural Tourism
examines the evolution of cultural tourism and the resulting
consequences, analysing the dynamics of new practices and emerging
trends. The book concludes by considering how technology is causing
a shift in tourist behaviour and experiences to meet the
ever-growing demand for new travelling experiences and discovering
new places and cultures. This innovative, thought-provoking book is
an essential read for researchers of cultural and creative tourism
and social practices, as well as providing a useful review of the
development of cultural tourism for scholars in related fields such
as human geography.
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