For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

REMINISCENCES OF A WALL STREET TRADER is two books in one. It is an inspirational account of what it takes to succeed on Wall Street and an insider's guide to using technical analysis to make profitable trades today. Become a more professional trader by learning: Over 50 rules to make money trading How to avoid rookie mistakes How to avoid emotional traps which lead to large losses The basic principles for generating consistent returns The essential tools and indicators the pros use Efficient and effective order entry and exit The top three time tested trading strategies Risk management to preserve your capital How to prepare your mind and your trade How to keep a journal of trading activities How to be disciplined Easy to follow checklists to find profitable trades Ninette Denise Uzan-Nemitz has crafted a modern day version of Reminiscences of a Stock Operator, detailing the difficulties of her beginning in a boiler room to the triumph of founding her own hedge fund on Wall St. Far from being a vain memoir, it details the hard won philosophies, strategies and disciplines that anyone can use to begin and win as a trader. She has been featured in the Boston Globe, the Tokyo Shimbun and Playboy. Her story is an inspiration to all those who want to take control of their financial destiny.

Advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital market opportunities. Driving Innovation and Business Success in the Digital Economy is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is ideally designed for researchers, professionals and students seeking current research on the complex scope of the new economy.

Emerging out of the collaborative work conducted within the Working Group "Mechanisms to activate and support the collaborative economy" of the COST Action "From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy", the book questions the varied set of organizational forms collected under the label of "collaborative" or "sharing" economy -ranging from grassroots peer-to-peer solidarity initiatives to corporate owned platforms- from the perspective of what is known as the European social values: respect for human dignity and human rights (including those of minorities), freedom, democracy, equality, and the rule of law. Therefore, the edited collection focuses on the governance of such economic activities, and how they organize labour, cooperation and social life. From individual motivations to participating, to platform use by local groups, until platform design in its political as well as technological dimensions, the book provides a comparative overview and critical discussion on the processes, narratives and organizational models at play in the collaborative economy. On such a basis, the volume offers tools, suggestions and visions for the future that may inform the designing of policies, technologies, and business models in Europe.