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The Future of Creative Work - Creativity and Digital Disruption (Hardcover)
Loot Price: R3,158
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The Future of Creative Work - Creativity and Digital Disruption (Hardcover)
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The Future of Creative Work provides a unique overview of the
changing nature of creative work, examining how digital
developments and the rise of intangible capital are causing an
upheaval in the social institutions of work. It offers a profound
insight into how this technological and social evolution will
affect creative professions. Expert international contributors
explore how robotics, artificial intelligence, blockchain, global
digital platforms and autonomous systems will shape the design,
production and consumption of culture. Taking a multidisciplinary
approach incorporating creative industries studies, business,
education and economics, the book analyses the technological
drivers of disruption in the world of creative work. Chapters
reveal how these changes will create new axes of power and
inequality in the global sphere of creative work, predicting that
conventional creative professions will be challenged and different
species of creative work will evolve as a result. By charting the
impact of digital and technological developments, The Future of
Creative Work challenges traditional views of creative work,
careers and education. This book will be a valuable resource for
students and researchers undertaking creative industries studies.
Its discussion of the application of creative careers across the
economy will also be beneficial for scholars and practitioners
interested in business, economics, and advertising and marketing
studies.
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