Geared towards technical professionals, marketing managers, finance/business strategists, law/policy makers, and educators whose work involves e-commerce, this unique book provides a clear overview of the legal and public policy issues associated with computer networks and electronic transaction and security. It identifies various forms of potential legal and commercial liability, and advises what legal claims may be raised, by whom, and the potential impact of these claims. Methods to reduce or eliminate liability are discussed, offering practical, operational guidance to professionals. The book also describes the legal rights of computer system and electronic commerce operators that can be applied to help preserve security and to recover in the event that security is breached.

Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors. ""Comparison-Shopping Services and Agent Designs"" provides a collection of comprehensive research articles on the latest technologies involved with online consumer services. This ""Premier Reference Source"" provides e-commerce and agent technology researchers, academicians, and practitioners with a useful overview as well as references to the latest advancements in the field.

"This is a must-read for the entire CXO community if businesses are to survive in cyberspace. Attack methodologies and the cyber threat poised against our business systems are advancing rapidly. Business leaders are soon to face downstream liability issues for the damage their unprotected and exploited systems cause not only to themselves but to all of those with whom they do business in cyberspace. American businesses are now the target of choice by our nation’s enemies. We may secure the airways, ports, and borders, but only the boardrooms of America can ensure the survival of our economy." –John R. Thomas, Colonel, U.S. Army, Retired, Former Commander of the DoD, Global Operations and Security Center

Today’s e-business depends on the security of its networks and information technology infrastructure to safeguard its customers and its profits. But with rapid innovation and the emergence of new threats and new countermeasures, keeping up with security is becoming more complex than ever. Securing E-Business Systems offers a new model for developing a proactive program of security administration that works as a continuous process of identifying weaknesses and implementing solutions. This book offers a real, working design for managing an IT security program with the attention it truly warrants, treating security as a constant function that adapts to meet a company’s changing security needs.

Topics include:

• Security weaknesses
• Safeguarding technologies
• Countermeasure best practices
• Establishing an adaptable e-business security management program
• Essential elements of a corporate security management program
• Functions, structure, staffing, and contracting considerations in security management
• Implementing intrusion detection technology
• Designing tomorrow’s e-business application for secured operations
• Contemporary rationales for justifying increased spending on security programs
• Emerging liability issues for e-businesses

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Totally Awesome Stephen Monaco offers a comprehensive guide to social media marketing in Insightful Knowledge. He changes perceptions on social media marketing and tell readers how to develop their marketing strategies. Since social media needs to be part of your marketing efforts, read this book Monica Cornetti - Leading Authority on Entrepreneurial Thinking, and Author of Your Face Isn't Finished Until Your Lipstick is On YOU NEED THIS BOOK IF... you don't know where to start with your social media initiatives you've started your social media initiatives but aren't sure if you're on the right track your social media initiatives are in place and you believe you're on the right track none of your social media initiatives are directly tied to specific business objectives you fail to use social media monitoring / listening platforms in your social media you don't know what consumers are saying about your brand online you don't have a comprehensive Voice of Customer program in place you're not engaging consumers with relevant content across multiple platforms your company is driven by sales, rather than by marketing the breakneck tempo of today's business makes it difficult to adapt and keep up with change you no longer know how to reach potential customers

The mobile services industry is going through a major transformation, which challenges many of the basic assumptions behind the existing business models. As the business paradigm shifts from voice-centric to data-centric mobile services, the ways of analyzing the industry need to evolve as well. Mobile Services in the Networked Economy provides new insight into the structure and dynamics of the mobile services industry by combining novel ideas from the complexity theory, from the research of vertical integration strategies and from the theories of networked organizations. These ideas and theories are then applied to the context of three different types of mobile services markets in Japan, Finland and the UK. The case analyses demonstrate how the three markets are currently going through very distinct phases of evolution in a continuum between two very different kinds of business environments. The analysis of the mobile services industry presented in this book will help the reader not only to understand the logic behind the way the industry looks today, but also to foresee possible future trends in the development of a given mobile services market.

The Internet has generated a large amount of information that is created and shared between individuals and organizations. Because of the amount of information flying through cyberspace, the time to locate and digest the information increases exponentially, but the question of what information can be shared and how to share them remains unsolved. ""Advances in Electronic Business, Volume 2"" explores the semantic web and intelligent web services, two methods created to help solidify the meaning and relationship of data, and explains how they relate to business processes. Professionals, policy-makers, academics, researchers, and managers in IT, business, and commerce will find this book useful in understanding the semantic web and intelligent web services impact on e-commerce.

E-business research is currently one of the most active research areas. With the rapid advancement in information technologies, e-business is growing in significance and is having a direct impact upon ways of doing business. As e-business becomes one of the most important areas in organizations, researchers and practitioners need to understand the implications of many technological and organizational changes taking place. ""Advances in E-Business Research: E-Business Innovation and Process Management"" provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic communication adoption and service provider strategies, privacy policies, and implementation issues.

Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportunities for both buyers and sellers. Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SME while providing researchers, scholars, professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities under the social, managerial and organizational dimensions.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

This groundbreaking collection of essays assesses how cyber security affects our lives, businesses, and safety. The contributors-all leaders in their fields-have produced approach cyber security from multiple innovative angles. Business professor Matthew Cadbury takes a long view, studying earlier intelligence failures in the field of conventional conflict to identify patterns of analytical error that may guide security officials and policymakers as they examine the issue of cyber security before them today. French military academy instructor Thomas Flichy de La Neuville suggests another historical parallel, locating an important precursor to current debates about internet freedom in the waning control of information during the French Revolution. Italian academics Alessandro Guarino and Emilio Iasiellotake up an industrial case study, that of self-driving motor vehicles, to examine how cyberthreats might effect business and industry as they become ever more dependent on technology in the twenty-first century. Finally, the Indian scholar Sushma Devi presents a national case study, that of her native India, to assess how one of the world's most dynamic emerging economies is facing up to what was originally a first world problem. This collection anticipates endless analysis of the rapidly expanding nexus of cyber security and intelligence. It will be of undoubted use to anyone concerned with technology, the security of online business presences, national security, communications, and any other field of endeavor that will benefit from the knowledge of experts in the field.

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that will prove useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.

The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.