Are you serious about your online business?
eBay Bookkeeping Made Easy is a financial primer for online sellers.
It will help you tame the beast, so you can stop juggling receipts, tax forms, and the fear of IRS audits.
The book is something like an Online MBA presented in short simple bytes.
Here is a sampling of what you're going to learn
1. We'll demystify accounting
2. Give you the lowdown on business terms you need to know
3. Help you tame the monster that is GoDaddy Bookkeeping
4. Help you manoeuver through the maze of taxes, business licenses, and common business deductions
By the time you've finished reading this book, you'll better understand the following most common small business deductions, and how you may be able to qualify for them
1. Home office deduction, for the space your business occupies in your home
2. Mileage deduction for the use of your personal car in your business
3. Depreciation so you can expense your new laptop, iPad, or iPhone
4. Travel expense. Going to the Post Office, Yard Sales, Estate Sales, or across country for eBay sales conferences costs money.
Learn what's deductible, and what's not.
Don't worry. We'll cover it all, so that you have a better understanding of how you can save money at tax time.
And, if you sell across multiple platforms, we've got you covered there, too. eBay Bookkeeping Made Easy applies to Amazon and Etsy sellers, too.

Pick up your copy today
Learn how to grow your business -
One number at a time

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile data communication has become a very important and rapidly evolving technology as it allows users to transmit data from remote locations to other remote or fixed locations. This proves to be the solution to the biggest problem for business people on the move. Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services provides the latest research and best practices in the field of mobile computing. Theoretical and pragmatic viewpoints on mobile computing offer guidance for professionals using this book to inform their practices. A solid foundation on mobile computing and an expansive vision of its possibilities combine to promote understanding and the successful implementation of mobile computing techniques in emerging markets.

The range of topics covered in ""Emerging E-Collaboration Concepts and Applications"" are broad and representative of the state-of-the-art discussion of conceptual and applied ecollaboration issues. Business organizations in the last 10 years have increasingly relied on distributed collaborative processes to maintain their competitiveness. E-collaboration technologies are at the source of something that underlies most business, political, and even societal developments - intense human collaboration. ""Emerging E-Collaboration Concepts and Applications"" is organized in three main parts: conceptual and methodological issues, applied research and challenges, and research syntheses and debate.

To develop and sustain competitive advantage in the marketplace, organizations depend critically on competence and resources, knowledge and information exchanged both within and across partner organizations, and on process integration and management. ""Semantic Web Technologies and E-Business: Toward the Integrated Virtual Organization and Business Process Automation"" presents research related to the application of semantic Web technologies, including semantic service-oriented architecture, semantic content management, and semantic knowledge sharing in e-business processes. ""Semantic Web Technologies and E-Business: Toward the Integrated Virtual Organization and Business Process Automation"" compiles research from experts around the globe, bringing business, managerial, technological, and implementation issues surrounding the application of semantic Web technologies in e-business to the forefront.

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.

Web 2.0 is more a series of trends than a basket of things: --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Access to government information faces many roadblocks in developing and emerging economies due to lack of appropriate legal frameworks and other requisite information laws. However, there is hope that many countries are now recognizing the importance of providing access to public information resources. Digital Access and E-Government: Perspectives from Developing and Emerging Countries explores the relationships that exist between access to information laws and e-government. It shares the strategies used in encouraging access to information in a variety of jurisdictions and environments, to be of use to e-government designers and practitioners, policymakers, and university professors.

E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs. Addressing technological, organizational, and legal perspectives in a very comprehensive way, this text aims to disseminate current developments, case studies, new integrated approaches, and practical solutions and applications for SMEs.

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.

How can being a subject matter expert turbo charge your eBay sales?
Success on eBay seems easy enough. You list a few items for sale, wait for the money to roll in, rinse and repeat.
If only it were that simple.
The truth is: Anybody can put a few items up for sale on eBay, and score an occasional sale now and then. Being able to consistently sell items for a profit is not as easy.
What usually happens is new sellers decide to unclutter, and sell a bunch of unrelated items as they clean out the garage, basement, or attic. Some sellers break up a book collection or sports card collection and piece it out on eBay. The thing is once they finish selling the items they have they can easily find their sales have started to burn out.
They don't know where to turn next.
Other sellers can never seem to bring it all together. They have a great product line, they may even have the best price; but somehow, the sales don't seem to follow.
Let me share a little secret with you.
People love to buy from an expert. They want to know the person on the other end of the transaction knows what he's doing, and can answer whatever questions they may have. They want to know they can trust you.
In essence, they want to know you're a subject matter expert in your product line.
Let me give you an example, I started selling on eBay fifteen years ago. My user name was Fifties Topps. That's all I sold. 1950's Topp's baseball cards. I sold a lot of them, in just about any condition you could think of. Some of them were like new; others were just plain ugly with pinholes, or chunks torn out of them. 1954 and 1955 were my favorite sets, and I specialized in them. Most days I would have a hundred or more auctions running at the same time.
Over time people noticed what I was doing. Many of them emailed me questions. What's the proper way to grade a card? What's the best way to store your cards? How did get started collecting?
You get the idea. Because I specialized in selling fifties baseball cards people saw me as their go to person in them. They told their friends about me. They bought cards from me. They asked me questions.
Eventually I started writing eBay guides. Many of them delved further into the questions customers were asking me. Before I knew it some of those guides received five hundred, a thousand, even twenty-five hundred page views.
The amazing thing about the whole process was in less than six months, I went from being an eBay newbie to an eBay expert in 1950's baseball cards.
If you really want to turbocharge your eBay sales
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Unleash the expert within you