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Books > Business & Economics > Business & management > E-commerce
Education and research in the field of electronic commerce
technology can prove problematic without the proper resources and
tools on the most relevant issues, trends, and advancements.
Selected Readings on Electronic Commerce Technologies: Contemporary
Applications supplements course instruction and student research
with quality articles focused on key issues concerning the
technologies and applications of electronic commerce. Containing
over 30 chapters from authors across the globe, these selected
readings in areas such as e-marketing, IT business, and mobile
commerce depict the most relevant and important areas of classroom
discussion within the categories of fundamental concepts and
theories; development and design methodologies; tools and
technologies; application and utilization; critical issues; and
emerging trends.
Rapid technological advancements have the ability to positively or
negatively impact corporate growth and success. Professional
leaders and decision makers must consider such advancements when
designing and implementing new policies in preparation for the
sustainable future of the business environment. Multi-Sided
Platforms (MSPs) and Sharing Strategies in the Digital Economy:
Emerging Research and Opportunities is a critical scholarly
resource that examines platform strategies and business models with
a focus on multi-sided platform business models. Featuring coverage
on a broad range of topics, such as digital collaboration, business
ecosystem, and platform value chain, this book is an ideal resource
for managers, researchers, academics, practitioners, and students
interested in recent trends in business models in the digital age.
An Economist Best Book of the Year A Financial Times Best Book of
the Year A Foreign Affairs Best Book of the Year A ProMarket Best
Political Economy Book of the Year One of The Week's Ten Best
Business Books of the Year A cutting-edge look at how accelerating
financial change, from the end of cash to the rise of
cryptocurrencies, will transform economies for better and worse. We
think we've seen financial innovation. We bank from laptops and buy
coffee with the wave of a phone. But these are minor miracles
compared with the dizzying experiments now underway around the
globe, as businesses and governments alike embrace the
possibilities of new financial technologies. As Eswar Prasad
explains, the world of finance is at the threshold of major
disruption that will affect corporations, bankers, states, and
indeed all of us. The transformation of money will fundamentally
rewrite how ordinary people live. Above all, Prasad foresees the
end of physical cash. The driving force won't be phones or credit
cards but rather central banks, spurred by the emergence of
cryptocurrencies to develop their own, more stable digital
currencies. Meanwhile, cryptocurrencies themselves will evolve
unpredictably as global corporations like Facebook and Amazon join
the game. The changes will be accompanied by snowballing
innovations that are reshaping finance and have already begun to
revolutionize how we invest, trade, insure, and manage risk. Prasad
shows how these and other changes will redefine the very concept of
money, unbundling its traditional functions as a unit of account,
medium of exchange, and store of value. The promise lies in greater
efficiency and flexibility, increased sensitivity to the needs of
diverse consumers, and improved market access for the unbanked. The
risk is instability, lack of accountability, and erosion of
privacy. A lucid, visionary work, The Future of Money shows how to
maximize the best and guard against the worst of what is to come.
Mobile computing facilitates data transmission without needing to
be connected to a fixed physical link. Mobile voice communication
is widely established throughout the world and the number of
subscribers to various cellular networks has increased considerably
over the last few years. An extension of this technology is the
ability to send and receive data across these cellular networks.
Mobile data communication has become a very important and rapidly
evolving technology as it allows users to transmit data from remote
locations to other remote or fixed locations. This proves to be the
solution to the biggest problem for business people on the move.
Mobile Computing Techniques in Emerging Markets: Systems,
Applications and Services provides the latest research and best
practices in the field of mobile computing. Theoretical and
pragmatic viewpoints on mobile computing offer guidance for
professionals using this book to inform their practices. A solid
foundation on mobile computing and an expansive vision of its
possibilities combine to promote understanding and the successful
implementation of mobile computing techniques in emerging markets.
The range of topics covered in ""Emerging E-Collaboration Concepts
and Applications"" are broad and representative of the
state-of-the-art discussion of conceptual and applied
ecollaboration issues. Business organizations in the last 10 years
have increasingly relied on distributed collaborative processes to
maintain their competitiveness. E-collaboration technologies are at
the source of something that underlies most business, political,
and even societal developments - intense human collaboration.
""Emerging E-Collaboration Concepts and Applications"" is organized
in three main parts: conceptual and methodological issues, applied
research and challenges, and research syntheses and debate.
To develop and sustain competitive advantage in the marketplace,
organizations depend critically on competence and resources,
knowledge and information exchanged both within and across partner
organizations, and on process integration and management.
""Semantic Web Technologies and E-Business: Toward the Integrated
Virtual Organization and Business Process Automation"" presents
research related to the application of semantic Web technologies,
including semantic service-oriented architecture, semantic content
management, and semantic knowledge sharing in e-business processes.
""Semantic Web Technologies and E-Business: Toward the Integrated
Virtual Organization and Business Process Automation"" compiles
research from experts around the globe, bringing business,
managerial, technological, and implementation issues surrounding
the application of semantic Web technologies in e-business to the
forefront.
Web 2.0 has taken on buzzword status. It's now shorthand for
everything that is new, cutting-edge, and gaining momentum online.
Web 2.0 can describe particular Web sites; cultural trends like
social networking, blogging, or podcasting; or the underlying
technology that makes today's coolest Web applications possible.
Many Web 2.0 innovations were pioneered by behemoths like Google,
Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest
companies can take advantage of the new trends, new and open-source
programming tools, and new networks. This book presents a wealth of
ideas that will enable any business to quickly and affordably
deploy Web 2.0 best practices to gain customers and maximize
profits.
Web 2.0 is more a series of trends than a basket of things:
--More and more, power is in the hands of individual users and
their networks. --Web content is distributed, sorted, combined, and
displayed across the Web in formats and places not anticipated by
the content creators. --New technology now makes rich online
experiences and complex software applications possible, and at a
low cost. --Integration is breaking down walls between PCs and
mobile devices. Web 2.0 is a landscape in which users control their
online experience and influence the experiences of others. Business
success on the Web, therefore, now comes from harnessing the power
of social networks, computing networks, media and opinion networks,
and advertising networks. Web 2.0 takes advantage of higher
bandwidth and lighter-weight programming tools to create rich,
engaging online experiences that compete with television and other
offline activities. With examples and case studies from real
businesses, this book demonstrates what makes a successful Web 2.0
company, regardless of its size or resources. A non-technical
guide, it is aimed squarely at the marketer or business manager who
wants to understand recent developments in the online world, and to
turn them into practical, competitive advantages.
E-Business Issues, Challenges and Opportunities for SMEs: Driving
Competitiveness discusses the main issues, challenges,
opportunities, and solutions related to electronic business
adoption, with a special focus on SMEs. Addressing technological,
organizational, and legal perspectives in a very comprehensive way,
this text aims to disseminate current developments, case studies,
new integrated approaches, and practical solutions and applications
for SMEs.
Social media platforms have emerged as an influential and popular
tool in the digital era. No longer limited to just personal use,
the applications of social media have expanded in recent years into
the business realm. Analyzing the Strategic Role of Social
Networking in Firm Growth and Productivity examines the role of
social media technology in organizational settings to promote
business development and growth. Highlighting a range of relevant
discussions from the public and private sectors, this book is a
pivotal reference source for professionals, researchers,
upper-level students, and academicians.
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