Following the success of the first two editions, Age of
Conversation 3: It's Time to Get Busy again kick-starts the
discussion about how the global marketing landscape is changing.
With over 170 of the world's leading marketers, writers, thinkers
and creative innovators contributing chapters, this collaborative
work investigates the roles that community, conversation,
experimentation, engagement, and collaboration play in shaping the
21st century's economy of ideas. As businesses, public and private
organizations, and individuals realize that there's much more to
social media and its impacts than meets the eye, Age of
Conversation 3 shows us which platforms, tools, and approaches
truly work, as well as those that simply don't. "Social media" may
be the business buzzword (or, buzz-phrase) of 2010, but what's
happening beyond the hype? What new practices and guidelines is
social media imposing on business-as-usual? And what makes this
type of media so much different than the media we're all used to?
From the boardroom to the locus of customer interaction, social
media is transforming the way we do business. The impact of this is
being felt in every customer interaction, each business decision,
and even in the way we source, retain and engage our staffs. This
third book in the Age of Conversation series is crowdsourced,
bringing together the world's leading practitioners to share their
stories, perspectives, observations, and strategies. Their diverse
insights and varying approaches are a reflection of the global,
changing nature of business today.
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