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Books > Business & Economics > Business & management > E-commerce

Dynamic E-Business Implementation Management - How to Effectively Manage E-Business Implementation (Hardcover): Bennet Lientz,... Dynamic E-Business Implementation Management - How to Effectively Manage E-Business Implementation (Hardcover)
Bennet Lientz, Kathryn Rea
R3,933 Discovery Miles 39 330 Ships in 12 - 17 working days

Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition. Many traditional project management methods don't work with e-business. This book presents proven real world management methods that are adaptive, dynamic, and flexible in an e-business environment. It tackles the central issues of e-business: the burgeoning market for "buy-side" extranet/Internet procurement and supply chain management/business-to-business, Web-based transactions.

Demystifying Communications Risk - A Guide to Revenue Risk Management in the Communications Sector (Paperback): Mark Johnson Demystifying Communications Risk - A Guide to Revenue Risk Management in the Communications Sector (Paperback)
Mark Johnson
R1,536 Discovery Miles 15 360 Ships in 12 - 17 working days

The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage. Companies seeking to use communications technology as a delivery or payment platform for digital services are particularly at risk. They need to understand both their strategic and operational risks as well as those affecting their stakeholders - partners and customers. Effective risk management is as much about awareness, culture, training and organization as it is about technology. Mark Johnson's practical guide, Demystifying Communications Risk, highlights cases from a wide range of geographies and cultures and is designed to raise awareness of the multi-faceted and often complex forms that operational revenue risks take in the communications sector. It provides managers with an understanding of the nature and implications of the risks they face and the human, organizational and technological approaches that can help avoid or mitigate them.

The End of Shops - Social Buying and the Battle for the Customer (Paperback): Cor Molenaar The End of Shops - Social Buying and the Battle for the Customer (Paperback)
Cor Molenaar
R1,528 Discovery Miles 15 280 Ships in 12 - 17 working days

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment and how can these be translated into significant business models? Cor Molenaar analyses the struggle and the risks to describe the opportunities and potential for the retail trade to turn the tide. He looks at the new buying behaviour of consumers (the new shopping), the evolution of retail (how it used to be, how it is now and what it has to become) and shows what the future for the shop will actually look like. Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive.

Music Distribution and the Internet - A Legal Guide for the Music Business (Paperback): Andrew Sparrow Music Distribution and the Internet - A Legal Guide for the Music Business (Paperback)
Andrew Sparrow
R1,529 Discovery Miles 15 290 Ships in 12 - 17 working days

There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: c How should you conclude contracts with consumers over the internet? c What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? c How should a website user's personal information be handled? c What limitations are there on the way this data may be used for ongoing marketing of an artist's work or the merchandise associated with it? c What are the latest copyright laws in this area and how do they apply to the internet? The book provides practical advice on how to approach key relationships with the internet buying consumer and other online media providers. The law is explained in straightforward terms and applied throughout in a music business context. Music Distribution and the Internet is an essential reference for anyone seeking to exploit and protect their rights and those of their artists in the rapidly expanding, constantly evolving and fascinating arena that is new media.

Electronic Commerce and International Private Law - A Study of Electronic Consumer Contracts (Paperback): Lorna E. Gillies Electronic Commerce and International Private Law - A Study of Electronic Consumer Contracts (Paperback)
Lorna E. Gillies
R1,627 Discovery Miles 16 270 Ships in 12 - 17 working days

Electronic Commerce and International Private Law examines the maximization of consumer protection via the consumer's jurisdiction and law. It discusses the proposition that a new connecting factor be used to improve the efficiency of juridical protection for consumers who contract with foreign sellers by electronic means and offers recommendations as to how to amend existing jurisdiction and choice of law rules to provide a basis for the consumer to sue in his own jurisdiction and for the law of the consumer's domicile to apply. The book will be a valuable resource for academics, students and practitioners working in the areas of international private law, electronic commerce law and consumer law.

Social Selling - Techniques to Influence Buyers and Changemakers (Hardcover, 2nd Revised edition): Timothy Hughes Social Selling - Techniques to Influence Buyers and Changemakers (Hardcover, 2nd Revised edition)
Timothy Hughes
R2,397 R2,215 Discovery Miles 22 150 Save R182 (8%) Ships in 12 - 17 working days

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.

Global Perspectives on E-Commerce Taxation Law (Paperback): Subhajit Basu Global Perspectives on E-Commerce Taxation Law (Paperback)
Subhajit Basu
R1,532 Discovery Miles 15 320 Ships in 12 - 17 working days

In its most advanced form, e-commerce allows unidentified purchasers to pay obscure vendors in 'electronic cash' for products that are often goods, services and licenses all rolled into one. This book considers the implications for the domestic and international tax systems of the growth of e-commerce. It covers a wide variety of activities, from discussion of the principles governing direct and indirect taxation, to explanation of the implementation and use of e-commerce on the part of businesses as well as the application of existing tax principles in this field. With its focus on the broader issues surrounding the expansion of e-commerce and its attention to the problems arising internationally in this field, Global Perspectives in E-Commerce Taxation Law will appeal to scholars worldwide.

e-Business Strategies for Virtual Organizations (Hardcover): Janice Burn, Peter Marshall, Martin Barnett e-Business Strategies for Virtual Organizations (Hardcover)
Janice Burn, Peter Marshall, Martin Barnett
R3,924 Discovery Miles 39 240 Ships in 12 - 17 working days

'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser extent depending on individual business circumstances. This book covers the issues involved in planning, realizing and managing such a virtual organization, and the role of information and communication technologies in supporting virtual organizations and virtual organizing is addressed throughout.

Content is King (Hardcover): David Mill, David Chaffey Content is King (Hardcover)
David Mill, David Chaffey
R3,917 Discovery Miles 39 170 Ships in 12 - 17 working days

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Social Media and Interactive Communications - A service sector reflective on the challenges for practice and theory... Social Media and Interactive Communications - A service sector reflective on the challenges for practice and theory (Hardcover)
Mark Durkin, Aodheen McCartan, Mairead Brady
R3,906 Discovery Miles 39 060 Ships in 12 - 17 working days

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers' service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm's resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.

Changing Times In Teacher Education - Restructuring Or Reconceptualising? (Paperback, Reissue): Marvin F. Wideen, Peter P.... Changing Times In Teacher Education - Restructuring Or Reconceptualising? (Paperback, Reissue)
Marvin F. Wideen, Peter P. Grimmett
R1,474 Discovery Miles 14 740 Ships in 12 - 17 working days

Pressures for reform in teacher education have begun to take on the same sense of urgency as school reform. Those faculties of education who have been strong advocates for change in the schools now find themselves the subject of similar pressures from governmental policy makers. Attempts at change have taken place in many different countries and jurisdictions around the world.; This book details, through a series of international vignettes, how teachers are responding to the changing times and social contexts in which they do their work. The authors hold the view that changes are inevitable in teacher education but what is not clear is who will control the changes and whether the end result will actually improve the preparation of teachers. The theme of the book is that the reform of teacher education should be informed by intelligent debate and that any attempt to restructure teacher preparation should result from a careful reconceptualisation of it purposes and processes.

Airline e-Commerce - Log on. Take off. (Hardcover): Michael Hanke Airline e-Commerce - Log on. Take off. (Hardcover)
Michael Hanke
R4,852 Discovery Miles 48 520 Ships in 12 - 17 working days

Airline E-commerce Book Structure

Book Description

Online travel is big business and has become one of the most popular items purchased by consumers on the internet. According to one estimate, in 2012, approximately $313 billion or over one third of total B2C travel was spent on online travel products with air travel alone accounting for 61% or $191 billion. A variety of contributing factors is responsible for this development:

  • the emergence of the commercial internet in the mid-1990s;
  • a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world;
  • airline companies use the internet not only as a new platform to service, sell and market but by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their sales and distribution value chains;
  • the arrival of new intermediaries in the form of online travel agencies, meta search engines, network affiliates, and other mass sales and marketing websites that distribute travel products to the public;
  • the growing prevalence of mobile platforms and social media allowing for new unprecedented forms of interactivity with shoppers of travel products.

Airline companies everywhere have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for an airline company but 'how' to deal with e-commerce and leverage it to enhance its competitiveness. With plenty of references to and examples of leading companies from the airline industry and beyond, this book discusses the critical success factors for an airline e-commerce strategy and the role of e-commerce in sales & distribution, marketing, and customer service. Furthermore, explored are the various organizational structures to manage e-commerce, the handling of day-to-day web site operations like site content management and security, the growing concerns surrounding web site privacy, emerging social media and mobile trends, and the role of e-commerce in managing airline emergency situations. This book is an introduction to the business & technology cross-over topic of airline e-commerce and could be of interest to students and practitioners alike - from the airline travel industry and beyond.

Table Of Contents

Part I. Introduction to Airline E-commerce

Chapter 1: Introduction

Chapter 2: The Fundamentals of Airline E-commerce

Chapter 3: Airline Web Site Product Overview

Part II. Airline E-commerce Strategy & Applications

Chapter 4: Airline E-commerce Strategy

Chapter 5: Airline Web Marketing

Chapter 6: Airline E-Sales & Distribution

Chapter 7: Airline Customer Service in Cyberspace

Part III. Airline E-commerce Operation

Chap 8: The Airline E-commerce Organization

Chap 9: Airline Web Site Management

Chap 10: Crucial Airline E-commerce Issues

- Web Site Privacy

- Social Media & Mobile

- Emergency Response Planning

E-Commerce and V-Business - Digital Enterprise in the Twenty-First Century (Hardcover, 2nd edition): Stuart Barnes E-Commerce and V-Business - Digital Enterprise in the Twenty-First Century (Hardcover, 2nd edition)
Stuart Barnes
R4,528 Discovery Miles 45 280 Ships in 12 - 17 working days

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. The collected papers in this book illustrate the wide variety of business opportunities afforded by e-commerce and virtual business. They describe and discuss the important issues that follow in the wake of an organization deciding to pursue consumers electronically and organize its operations virtually. It brings a good balance of theory and practical issues from different perspectives from different parts of the globe

The Routledge Companion to Managing Digital Outsourcing (Hardcover): Erik Beulen, Pieter Ribbers The Routledge Companion to Managing Digital Outsourcing (Hardcover)
Erik Beulen, Pieter Ribbers
R6,134 Discovery Miles 61 340 Ships in 12 - 17 working days

This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collaboration based on trust and governance. Part I: Innovation in Business Models and Digital Outsourcing takes an internal company perspective on strategic digital outsourcing, and the importance of trust in outsourcing relationships. Part II: Inter-organizational Relations and Transfer explores topics underpinning service recipients and service suppliers' relationships including governance, knowledge transfer and legal aspects. Part III: From On-site to Cloud discusses the challenges presented by moving to a cloud environment, including risks and controls. Part IV: Developments to Come explores emerging technologies and their impact on digital outsourcing such as blockchain and the Internet of Things. In a fiercely competitive market, companies must transform their business models and embrace new approaches. This Companion provides a comprehensive management overview of strategic digital outsourcing and is an invaluable resource for researchers and advanced students in business and strategic information management, as well as a timely resource for systems professionals.

Introduction to e-Business - Management and strategy (Hardcover): Colin Combe Introduction to e-Business - Management and strategy (Hardcover)
Colin Combe
R4,975 Discovery Miles 49 750 Ships in 12 - 17 working days

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Start an Online Business in easy steps (Paperback, 2nd ed.): Jon Smith Start an Online Business in easy steps (Paperback, 2nd ed.)
Jon Smith
R379 R330 Discovery Miles 3 300 Save R49 (13%) Ships in 12 - 17 working days
China's Fintech Explosion - Disruption, Innovation, and Survival (Hardcover): Sara Hsu, Jianjun Li China's Fintech Explosion - Disruption, Innovation, and Survival (Hardcover)
Sara Hsu, Jianjun Li
R770 Discovery Miles 7 700 Ships in 12 - 17 working days

Financial technology-or fintech-is gaining in popularity globally as a way of making financial services more efficient and accessible. In rapidly developing China, fintech is taking off, catering to markets that state-owned banks and an undersized financial sector do not serve amid a backdrop of growing consumption and a large, tech-savvy millennial generation. It is becoming increasingly likely that some of China's fintech firms will change the way the world does business. In China's Fintech Explosion, Sara Hsu and Jianjun Li explore the transformative potential of China's financial-technology industry, describing the risks and rewards for participants as well as the impact on consumers. They cover fintech's many subsectors, such as digital payment systems, peer-to-peer lending and crowdfunding, credit card issuance, internet banks, blockchain finance and virtual currencies, and online insurance. The book highlights the disruption of traditional banking as well as the risks of fintech and regulatory technology. Hsu and Li describe major companies including Alipay and Tencent, developer of WeChat Pay and a wealth-management business, and other leading fintech firms such as Creditease, Zhong An Insurance, and JD Finance. Offering expert analysis of market potential, risks, and competition, as well as case studies of firms and consumer behavior, China's Fintech Explosion is a must-read for anyone interested in one of the world's breakout sectors.

Why Customers Would Rather Have a Smartphone than a Car - Relationship Retailing as an Opportunity (Hardcover, New Ed): Cor... Why Customers Would Rather Have a Smartphone than a Car - Relationship Retailing as an Opportunity (Hardcover, New Ed)
Cor Molenaar
R1,855 Discovery Miles 18 550 Ships in 12 - 17 working days

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for change, few of them have established convincing or sustainable models for the future. Cor Molenaar argues that by understanding the drivers behind these new consumer behaviours, retailers can identify the opportunities this represents and adapt their offering accordingly. The kind of relationship retailing he advocates involves the way the retailer interacts with their customer; the new environment that they need to sustain along with their ability to relate customer data, technology and new services. The author interweaves examples from traditional and virtual retailing with his research on consumer psychology and buying behaviour to offer a sophisticated and at times challenging guide for all those involved in retailing, as well as those responsible for planning and designing social and retail space.

Alibaba - The House That Jack Ma Built (Paperback): Duncan Clark Alibaba - The House That Jack Ma Built (Paperback)
Duncan Clark
R461 R247 Discovery Miles 2 470 Save R214 (46%) Ships in 12 - 17 working days

In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world.

Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way.

Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets?

Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.

What's Your Business? - Corporate Design Strategy Concepts and Processes (Hardcover, New Ed): Claire T. Tomlins What's Your Business? - Corporate Design Strategy Concepts and Processes (Hardcover, New Ed)
Claire T. Tomlins
R3,942 Discovery Miles 39 420 Ships in 12 - 17 working days

What's Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim 'daily special offers'. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What's Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company's aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.

Transmedia Marketing - From Film and TV to Games and Digital Media (Hardcover): Anne Zeiser Transmedia Marketing - From Film and TV to Games and Digital Media (Hardcover)
Anne Zeiser
R4,098 Discovery Miles 40 980 Ships in 12 - 17 working days

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokemon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

E-Commerce, E-Business and E-Service (Hardcover): Garry Lee E-Commerce, E-Business and E-Service (Hardcover)
Garry Lee
R5,094 Discovery Miles 50 940 Ships in 12 - 17 working days

The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business and E-Service. The papers in this book group around the following topics: E-Commerce, E-Business and E-Service, Internet Computing and Information Services, Computer science and Technology and ICT for Business and Management.

Decision Sourcing - Decision Making for the Agile Social Enterprise (Hardcover, New Ed): Dale Roberts, Rooven Pakkiri Decision Sourcing - Decision Making for the Agile Social Enterprise (Hardcover, New Ed)
Dale Roberts, Rooven Pakkiri
R2,541 Discovery Miles 25 410 Ships in 12 - 17 working days

We are living in the post-information age, the era of so-called 'Big Data'. It is a practical possibility for corporations to report, chart and analyse every action, transaction and click that happens inside and outside their business. In Decision Sourcing Roberts and Pakkiri examine what this means to organisational decision making. They explode the myth that good decisions need only be informed ones through an examination into how business really make choices. They lay bare the poverty of decision making processes in today's corporate world and offer fresh and fascinating insight into how social tools are providing new sources of information, how they are challenging hierarchy and how they are providing opportunities for growth and agility through aligned and inclusive decision making. This book is for those organisations that want to get beyond the corporate Facebook account and are ready for the next bold step. It is for those businesses that want to engage their workforce and their customers in collaborative relationships that are at the heart of the successful social enterprise.

No B.S. Guide to Direct Response Social Media Marketing (Paperback, 2nd edition): Dan S Kennedy, Kim Walsh-Phillips No B.S. Guide to Direct Response Social Media Marketing (Paperback, 2nd edition)
Dan S Kennedy, Kim Walsh-Phillips
R457 Discovery Miles 4 570 Ships in 12 - 17 working days

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: 6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" Harness the biggest secret in social media-offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

The End of Shops - Social Buying and the Battle for the Customer (Hardcover, New Ed): Cor Molenaar The End of Shops - Social Buying and the Battle for the Customer (Hardcover, New Ed)
Cor Molenaar
R1,717 Discovery Miles 17 170 Ships in 12 - 17 working days

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment and how can these be translated into significant business models? Cor Molenaar analyses the struggle and the risks to describe the opportunities and potential for the retail trade to turn the tide. He looks at the new buying behaviour of consumers (the new shopping), the evolution of retail (how it used to be, how it is now and what it has to become) and shows what the future for the shop will actually look like. Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive.

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