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Integrating Social Media into Business Practice, Applications, Management, and Models (Hardcover)
Loot Price: R6,302
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Integrating Social Media into Business Practice, Applications, Management, and Models (Hardcover)
Expected to ship within 12 - 17 working days
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Social networking has emerged as a predominant form of
communication and human interaction. Businesses have also adopted
social networks as a means for interacting with consumers and
conducting business activities. As a result of this widespread
adoption, it is imperative for businesses to leverage social
technologies to stay competitive in the global economy. Integrating
Social Media into Business Practice, Applications, Management, and
Models provides the most up-to-date research findings and future
directions for customer relationship management in contemporary
enterprises. Covering a wide range of topics such as management
issues, innovative ideas, state-of-the-art business applications,
and evaluation of social media products and services, this
comprehensive publication is a useful reference for researchers,
instructors, and social media managers, as well as students in
various e-commerce and business programs.
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