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Books > Business & Economics > Business & management > E-commerce
E-Business Issues, Challenges and Opportunities for SMEs: Driving
Competitiveness discusses the main issues, challenges,
opportunities, and solutions related to electronic business
adoption, with a special focus on SMEs. Addressing technological,
organizational, and legal perspectives in a very comprehensive way,
this text aims to disseminate current developments, case studies,
new integrated approaches, and practical solutions and applications
for SMEs.
Social media platforms have emerged as an influential and popular
tool in the digital era. No longer limited to just personal use,
the applications of social media have expanded in recent years into
the business realm. Analyzing the Strategic Role of Social
Networking in Firm Growth and Productivity examines the role of
social media technology in organizational settings to promote
business development and growth. Highlighting a range of relevant
discussions from the public and private sectors, this book is a
pivotal reference source for professionals, researchers,
upper-level students, and academicians.
Access to government information faces many roadblocks in
developing and emerging economies due to lack of appropriate legal
frameworks and other requisite information laws. However, there is
hope that many countries are now recognizing the importance of
providing access to public information resources. Digital Access
and E-Government: Perspectives from Developing and Emerging
Countries explores the relationships that exist between access to
information laws and e-government. It shares the strategies used in
encouraging access to information in a variety of jurisdictions and
environments, to be of use to e-government designers and
practitioners, policymakers, and university professors.
Geared towards technical professionals, marketing managers,
finance/business strategists, law/policy makers, and educators
whose work involves e-commerce, this unique book provides a clear
overview of the legal and public policy issues associated with
computer networks and electronic transaction and security. It
identifies various forms of potential legal and commercial
liability, and advises what legal claims may be raised, by whom,
and the potential impact of these claims. Methods to reduce or
eliminate liability are discussed, offering practical, operational
guidance to professionals. The book also describes the legal rights
of computer system and electronic commerce operators that can be
applied to help preserve security and to recover in the event that
security is breached.
Popular among online shoppers, comparison-shopping provides a new
sales channel for small to medium enterprises to contend with brand
name vendors. ""Comparison-Shopping Services and Agent Designs""
provides a collection of comprehensive research articles on the
latest technologies involved with online consumer services. This
""Premier Reference Source"" provides e-commerce and agent
technology researchers, academicians, and practitioners with a
useful overview as well as references to the latest advancements in
the field.
Ubiquitous commerce (u-commerce) creates a dynamic convergence of
the physical and digital, producing Web-based wireless and
next-generation technologies in ways that generate new levels of
convenience and value for buyers and sellers. Ubiquitous Commerce
for Creating the Personalized Marketplace: Concepts for Next
Generation Adoption provides a compendium of definitions and
explanations of concepts and processes within u-commerce, as well
as research targets, objectives, techniques, and methodologies.
This Handbook of Research contains a collection of chapters
authored by leading international experts, offering an in-depth
description of key terms and concepts related to different areas,
issues, and trends in u-commerce and technologies in modern
organizations worldwide.
As the Internet becomes increasingly interconnected with modern
society, the transition to online business has developed into a
prevalent form of commerce. While there exist various advantages
and disadvantages to online business, it plays a major role in
contemporary business methods. Improving E-Commerce Web
Applications Through Business Intelligence Techniques provides
emerging research on the core areas of e-commerce web applications.
While highlighting the use of data mining, search engine
optimization, and online marketing to advance online business,
readers will learn how the role of online commerce is becoming more
prevalent in modern business. This book is an important resource
for vendors, website developers, online customers, and scholars
seeking current research on the development and use of e-commerce.
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