|
Books > Business & Economics > Business & management > E-commerce
Education and research in the field of electronic commerce
technology can prove problematic without the proper resources and
tools on the most relevant issues, trends, and advancements.
Selected Readings on Electronic Commerce Technologies: Contemporary
Applications supplements course instruction and student research
with quality articles focused on key issues concerning the
technologies and applications of electronic commerce. Containing
over 30 chapters from authors across the globe, these selected
readings in areas such as e-marketing, IT business, and mobile
commerce depict the most relevant and important areas of classroom
discussion within the categories of fundamental concepts and
theories; development and design methodologies; tools and
technologies; application and utilization; critical issues; and
emerging trends.
Interoperability is a topic of considerable interest for business
entities, as the exchange and use of data is important to their
success and sustainability. Electronic Business Interoperability:
Concepts, Opportunities and Challenges analyzes obstacles, provides
critical assessment of existing approaches, and reviews recent
research efforts to overcome interoperability problems in
electronic business. It serves as a source of knowledge for
researchers, educators, students, and industry practitioners to
share and exchange their most current research findings, ideas,
practices, challenges, and opportunities concerning electronic
business interoperability.
Mobile computing facilitates data transmission without needing to
be connected to a fixed physical link. Mobile voice communication
is widely established throughout the world and the number of
subscribers to various cellular networks has increased considerably
over the last few years. An extension of this technology is the
ability to send and receive data across these cellular networks.
Mobile data communication has become a very important and rapidly
evolving technology as it allows users to transmit data from remote
locations to other remote or fixed locations. This proves to be the
solution to the biggest problem for business people on the move.
Mobile Computing Techniques in Emerging Markets: Systems,
Applications and Services provides the latest research and best
practices in the field of mobile computing. Theoretical and
pragmatic viewpoints on mobile computing offer guidance for
professionals using this book to inform their practices. A solid
foundation on mobile computing and an expansive vision of its
possibilities combine to promote understanding and the successful
implementation of mobile computing techniques in emerging markets.
Design Science Research is a powerful paradigm enabling researchers
to make important contributions to society and industry. Simply
stated, the goal of DSR is to generate knowledge on how to find
innovative solutions to important problems in the form of models,
methods, constructs and instantiations. Over the past 20 years, the
design science research (DSR) paradigm has developed into an
established paradigm in Information Systems Research and it is of
strong uptake in many other disciplines, including Management
Science and Computer Science. This book provides a collection of
twelve DSR cases, presented by experienced researchers in the
field. It offers readers access to real-world DSR studies, together
with the authors' reflections on their research processes. These
cases will support researchers who want to engage in DSR, and
represent a valuable addition to existing introductions to DSR
methods and processes. Readers will learn from the hands-on
experiences of respected experts who have conducted extensive DSR
in a range of application contexts.
Featured in The New York Times, Bloomberg, and Vox, The Shopping
Revolution is "a brisk and thought-provoking anatomy of shopping in
the 21st century" (Kirkus Reviews). The retail industry was already
in the midst of unparalleled disruption. Then came COVID-19. In a
fully updated and expanded edition of The Shopping Revolution: How
Retailers Succeed in an Era of Endless Disruption Accelerated by
COVID-19, Wharton professor Barbara E. Kahn, a foremost retail
expert, examines the companies that have been most successful
during a tsunami of change in the industry. She offers fresh
insights into what we can learn from these companies' ascendance
and continued transformation in the face of unprecedented
challenges. Kahn, also the author of Global Brand Power: Leveraging
Branding for Long-Term Growth, examines:In a brand-new chapter, how
companies in China, like Alibaba, JD.com, and Pinduoduo have
changed the game;How Amazon became the retailer of choice for a
large portion of the US population, and how other companies have
chosen to work with them or have to compete against them; How
Walmart beat out other grocers in the late 1990s to become the
leader in food retailing, and how they must pivot to hold their
leadership position today; How Warby Parker dared to compete
against Luxottica in the lucrative eyewear business, and what that
can tell start-ups about how to carve out a niche against a
Goliath; How Sephora drew away customers from once-dominant
department stores to become the go-to retailers for beauty
products. Kahn argues we are just witnessing the start of the
radical changes in retail that have been hastened by the pandemic
and will revolutionize shopping in every way. Building on these
insights, Kahn offers a framework that any company can use to
create a competitive strategy to survive and thrive in today's-and
tomorrow's-retail environment.
The range of topics covered in ""Emerging E-Collaboration Concepts
and Applications"" are broad and representative of the
state-of-the-art discussion of conceptual and applied
ecollaboration issues. Business organizations in the last 10 years
have increasingly relied on distributed collaborative processes to
maintain their competitiveness. E-collaboration technologies are at
the source of something that underlies most business, political,
and even societal developments - intense human collaboration.
""Emerging E-Collaboration Concepts and Applications"" is organized
in three main parts: conceptual and methodological issues, applied
research and challenges, and research syntheses and debate.
Social media platforms have emerged as an influential and popular
tool in the digital era. No longer limited to just personal use,
the applications of social media have expanded in recent years into
the business realm. Analyzing the Strategic Role of Social
Networking in Firm Growth and Productivity examines the role of
social media technology in organizational settings to promote
business development and growth. Highlighting a range of relevant
discussions from the public and private sectors, this book is a
pivotal reference source for professionals, researchers,
upper-level students, and academicians.
Access to government information faces many roadblocks in
developing and emerging economies due to lack of appropriate legal
frameworks and other requisite information laws. However, there is
hope that many countries are now recognizing the importance of
providing access to public information resources. Digital Access
and E-Government: Perspectives from Developing and Emerging
Countries explores the relationships that exist between access to
information laws and e-government. It shares the strategies used in
encouraging access to information in a variety of jurisdictions and
environments, to be of use to e-government designers and
practitioners, policymakers, and university professors.
To develop and sustain competitive advantage in the marketplace,
organizations depend critically on competence and resources,
knowledge and information exchanged both within and across partner
organizations, and on process integration and management.
""Semantic Web Technologies and E-Business: Toward the Integrated
Virtual Organization and Business Process Automation"" presents
research related to the application of semantic Web technologies,
including semantic service-oriented architecture, semantic content
management, and semantic knowledge sharing in e-business processes.
""Semantic Web Technologies and E-Business: Toward the Integrated
Virtual Organization and Business Process Automation"" compiles
research from experts around the globe, bringing business,
managerial, technological, and implementation issues surrounding
the application of semantic Web technologies in e-business to the
forefront.
Web 2.0 has taken on buzzword status. It's now shorthand for
everything that is new, cutting-edge, and gaining momentum online.
Web 2.0 can describe particular Web sites; cultural trends like
social networking, blogging, or podcasting; or the underlying
technology that makes today's coolest Web applications possible.
Many Web 2.0 innovations were pioneered by behemoths like Google,
Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest
companies can take advantage of the new trends, new and open-source
programming tools, and new networks. This book presents a wealth of
ideas that will enable any business to quickly and affordably
deploy Web 2.0 best practices to gain customers and maximize
profits.
Web 2.0 is more a series of trends than a basket of things:
--More and more, power is in the hands of individual users and
their networks. --Web content is distributed, sorted, combined, and
displayed across the Web in formats and places not anticipated by
the content creators. --New technology now makes rich online
experiences and complex software applications possible, and at a
low cost. --Integration is breaking down walls between PCs and
mobile devices. Web 2.0 is a landscape in which users control their
online experience and influence the experiences of others. Business
success on the Web, therefore, now comes from harnessing the power
of social networks, computing networks, media and opinion networks,
and advertising networks. Web 2.0 takes advantage of higher
bandwidth and lighter-weight programming tools to create rich,
engaging online experiences that compete with television and other
offline activities. With examples and case studies from real
businesses, this book demonstrates what makes a successful Web 2.0
company, regardless of its size or resources. A non-technical
guide, it is aimed squarely at the marketer or business manager who
wants to understand recent developments in the online world, and to
turn them into practical, competitive advantages.
E-Business Issues, Challenges and Opportunities for SMEs: Driving
Competitiveness discusses the main issues, challenges,
opportunities, and solutions related to electronic business
adoption, with a special focus on SMEs. Addressing technological,
organizational, and legal perspectives in a very comprehensive way,
this text aims to disseminate current developments, case studies,
new integrated approaches, and practical solutions and applications
for SMEs.
|
You may like...
The Familiar
Leigh Bardugo
Paperback
R380
R339
Discovery Miles 3 390
Hera
Jennifer Saint
Paperback
R467
R427
Discovery Miles 4 270
|