Geared towards technical professionals, marketing managers, finance/business strategists, law/policy makers, and educators whose work involves e-commerce, this unique book provides a clear overview of the legal and public policy issues associated with computer networks and electronic transaction and security. It identifies various forms of potential legal and commercial liability, and advises what legal claims may be raised, by whom, and the potential impact of these claims. Methods to reduce or eliminate liability are discussed, offering practical, operational guidance to professionals. The book also describes the legal rights of computer system and electronic commerce operators that can be applied to help preserve security and to recover in the event that security is breached.

Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors. ""Comparison-Shopping Services and Agent Designs"" provides a collection of comprehensive research articles on the latest technologies involved with online consumer services. This ""Premier Reference Source"" provides e-commerce and agent technology researchers, academicians, and practitioners with a useful overview as well as references to the latest advancements in the field.

"This is a must-read for the entire CXO community if businesses are to survive in cyberspace. Attack methodologies and the cyber threat poised against our business systems are advancing rapidly. Business leaders are soon to face downstream liability issues for the damage their unprotected and exploited systems cause not only to themselves but to all of those with whom they do business in cyberspace. American businesses are now the target of choice by our nation’s enemies. We may secure the airways, ports, and borders, but only the boardrooms of America can ensure the survival of our economy." –John R. Thomas, Colonel, U.S. Army, Retired, Former Commander of the DoD, Global Operations and Security Center

Today’s e-business depends on the security of its networks and information technology infrastructure to safeguard its customers and its profits. But with rapid innovation and the emergence of new threats and new countermeasures, keeping up with security is becoming more complex than ever. Securing E-Business Systems offers a new model for developing a proactive program of security administration that works as a continuous process of identifying weaknesses and implementing solutions. This book offers a real, working design for managing an IT security program with the attention it truly warrants, treating security as a constant function that adapts to meet a company’s changing security needs.

Topics include:

• Security weaknesses
• Safeguarding technologies
• Countermeasure best practices
• Establishing an adaptable e-business security management program
• Essential elements of a corporate security management program
• Functions, structure, staffing, and contracting considerations in security management
• Implementing intrusion detection technology
• Designing tomorrow’s e-business application for secured operations
• Contemporary rationales for justifying increased spending on security programs
• Emerging liability issues for e-businesses

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Within the chapters of this book, I offer suggestions for helping to remedy experiences one might have with dishonest online entities or ones who fail to see reasonable interests required by those who enter into business arrangements with them and how to also avoid such experiences. I will cite several personal examples of questionable activities, practiced by online businesses I have dealt with, that negatively affected me, in the area of online publishing. Certainly these same type practices occur in the area of retail sales as well and likely on an even larger scale but I feel my experiences, as well as my advice may help to provide ideas of how one can take a proactive stance in helping to effect positive change in electronic commerce of every type, including that which is conducted in the written content publishing field -- the marketing of intellectual property. TABLE OF CONTENTS: CHAPTER ONE: Avoiding Fly-By-Night Online Businesses: (A Simple Rule of Thumb) CHAPTER TWO: The Better Business Bureau: Not Just a Slap on the Wrist: (Bringing Resolution to Bad Online Business Practices) CHAPTER THREE: My Heated Exchange with an Online Beatles Radio Station: (Putting the Blue Meanies in Their Proper Place) CHAPTER FOUR: Removing my Blog from a Major Revenue Sharing Website Conglomerate: (The Strange Practices of a High-Profile Content Farm) CHAPTER FIVE: A Content Site Who Deleted Contributor Articles with No Warning: (One More for My List of Negative Writing Experiences)

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

It's time to do things differently.

Trust your team. Be radically honest. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix.

From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world. With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning Reinforce it with the right touchpoints Hone your brand's unique story Share it through engaging content Cultivate a sense of community Craft a coherent experience Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

Totally Awesome Stephen Monaco offers a comprehensive guide to social media marketing in Insightful Knowledge. He changes perceptions on social media marketing and tell readers how to develop their marketing strategies. Since social media needs to be part of your marketing efforts, read this book Monica Cornetti - Leading Authority on Entrepreneurial Thinking, and Author of Your Face Isn't Finished Until Your Lipstick is On YOU NEED THIS BOOK IF... you don't know where to start with your social media initiatives you've started your social media initiatives but aren't sure if you're on the right track your social media initiatives are in place and you believe you're on the right track none of your social media initiatives are directly tied to specific business objectives you fail to use social media monitoring / listening platforms in your social media you don't know what consumers are saying about your brand online you don't have a comprehensive Voice of Customer program in place you're not engaging consumers with relevant content across multiple platforms your company is driven by sales, rather than by marketing the breakneck tempo of today's business makes it difficult to adapt and keep up with change you no longer know how to reach potential customers