Ubiquitous Commerce for Creating the Personalized Marketplace - Concepts for Next Generation Adoption (Hardcover)

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

General

Imprint:	Information Science Reference
Country of origin:	United States
Series:	Advances in Electronic Commerce
Release date:	May 2009
First published:	April 2011
Dimensions:	280 x 216 x 19mm (L x W x T)
Format:	Hardcover
Pages:	326
ISBN-13:	978-1-60566-378-4
Categories:	Books > Business & Economics > Business & management > E-commerce
LSN:	1-60566-378-6
Barcode:	9781605663784

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