Ubiquitous commerce (u-commerce) creates a dynamic convergence of
the physical and digital, producing Web-based wireless and
next-generation technologies in ways that generate new levels of
convenience and value for buyers and sellers. Ubiquitous Commerce
for Creating the Personalized Marketplace: Concepts for Next
Generation Adoption provides a compendium of definitions and
explanations of concepts and processes within u-commerce, as well
as research targets, objectives, techniques, and methodologies.
This Handbook of Research contains a collection of chapters
authored by leading international experts, offering an in-depth
description of key terms and concepts related to different areas,
issues, and trends in u-commerce and technologies in modern
organizations worldwide.
General
| Imprint: |
Information Science Reference
|
| Country of origin: |
United States |
| Series: |
Advances in Electronic Commerce |
| Release date: |
May 2009 |
| First published: |
April 2011 |
| Dimensions: |
280 x 216 x 19mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
326 |
| ISBN-13: |
978-1-60566-378-4 |
| Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
Promotions
|
| LSN: |
1-60566-378-6 |
| Barcode: |
9781605663784 |
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