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Books > Business & Economics > Business & management > E-commerce
An important aspect of managing human capital in the 21st century
workplace is managing the interface between humans and information
technology, particularly the World Wide Web. The Web has changed
not only how and where business is conducted, but also how and
where work is done. Personal web usage has created many desirable
organizational outcomes such as, reducing the cost of
communication, restructuring how work is performed. However, it has
also generated undesirable outcomes, for instance, loss of
intellectual property, sexual harassment lawsuits, productivity
losses due to surfing usage, security threats, and network
bandwidth overload by visiting web sites for travel, leisure, and
sports, and news. The mechanisms controlling the interface of
individual and institution in this flexible, open, autonomous work
environment created by the Web are emergent phenomena, and the
lines between legitimate usage and usage are just beginning to be
understood. Personal Web Usage in the Workplace: A Guide to
Effective Human Resources Management examines topics which embrace
a wide array of Personal Web Usage issues such as antecedents of
Web usage, frameworks/models of Web usage, Web technologies for
monitoring usage, Web usage within other cultures and countries,
Measurement issues of Web usage, and the impact of Web usage among
others.
This book gives recommendations on which interactive decision
aids to offer in webstores. Interactive decision aids are tools
that help online shoppers to compare and evaluate product
information. Consumers can, for instance, exclude products that do
not meet certain criteria, they can highlight certain information
or they can assign ratings of different kinds. Interactive decision
aids are important, because finding the preferred product in a
short amount of time increases both the customers' satisfaction
and, in turn, the sales volume.This book includes a detailed
description of decision aids, closely studies how decision aids are
related to the decision behavior of customers, and develops a
comprehensive system of decision aids, which is very flexible,
increases both customer satisfaction and confidence, and can be
used intuitively. The close link between typical behaviors and the
decision aids allows webstores to learn about customers'
decision-making behavior by using a simple click stream analysis.
The book is written in an easy-to-read style and provides both
practical recommendations and knowledge about consumer behavior
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Web mining has become a popular area of research, integrating the
different research areas of data mining and the World Wide Web.
According to the taxonomy of Web mining, there are three sub-fields
of Web-mining research: Web usage mining, Web content mining and
Web structure mining. These three research fields cover most
content and activities on the Web. With the rapid growth of the
World Wide Web, Web mining has become a hot topic and is now part
of the mainstream of Web - search, such as Web information systems
and Web intelligence. Among all of the possible applications in Web
research, e-commerce and e-services have been iden- fied as
important domains for Web-mining techniques. Web-mining techniques
also play an important role in e-commerce and e-services, proving
to be useful tools for understanding how e-commerce and e-service
Web sites and services are used, e- bling the provision of better
services for customers and users. Thus, this book will focus upon
Web-mining applications in e-commerce and e-services. Some chapters
in this book are extended from the papers that presented in WMEE
2008 (the 2nd International Workshop for E-commerce and
E-services). In addition, we also sent invitations to researchers
that are famous in this research area to contr- ute for this book.
The chapters of this book are introduced as follows: In chapter 1,
Peter I.
Virtual worlds such as Second Life, have millions of users
worldwide. Virtual world "residents" wield huge purchasing power,
and use real money in the online economies. Companies as diverse as
Adidas, Jean-Paul Gaultier, and MTV have plunged into these
unchartered waters to give their brands a virtual presence, using
varied strategies.
In a cultural climate saturated by technology, marketing
professionals have focused their energies on creating newer and
more digital methods of advertising their brands, with the fear
that if they don't embrace "Big Data," they will fade into
obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson,
argues that this frenzy over digital media has created a schism in
the marketing world that is hindering brands from attaining their
true business potential. The tension between traditional branding
and the seemingly unlimited possibilities presented by the advent
of "digital" branding leads companies to abandon the tried and true
aspects of marketing for the flash of the new. In this informative
new book, Doctoroff explains why a strategy that truly integrates
the two ideas is the best way for a brand to move into the future.
Using some of the biggest brand names in the world as examples,
such as Coca-Cola, Nike, and Apple, he breaks down the framework of
marketing to explain how digital marketing can't stand without the
traditional foundation.
Electronic Commerce in Small to Medium-Sized Enterprises:
Frameworks, Issues and Implications addresses eCommerce issues in
small to medium-sized enterprises (SMEs) in a global setting. The
book aims at addressing issues that are of importance to
researchers, to students, and to professionals interested in the
eCommerce field in SMEs and hence, interested in addressing issues
pertaining to theory and to practice.
Claudio Ciborra was one of the most innovative thinkers in the
field of information systems. This book explains the intellectual
contribution of Ciborras work in a substantial introductory
chapter, contains the most significant of his articles, and
provides a sample of research that draws from his ideas.
Financial expert, investment advisor and New York Times bestselling
author James Rickards shows how generative AI is reshaping the world of
finance, explaining what smart investors can do to protect their assets.
AI-powered programmes like ChatGPT have become valuable tools in the
financial market, and proven to be incredibly beneficial to investors
looking to identify investment opportunities and risks that might be
overlooked by humans. Yet there is a darker side to these products,
which we are only just beginning to fully understand.
In this book, Rickards shows how models like ChatGPT work, and how they
can be leveraged to capitalize on markets and avoid losses by providing
accurate, up-to-date financial insights. Rickards’ guide is essential
reading for anyone looking to navigate this tumultuous new climate.
James Rickards breaks down the best ways you can protect your wealth in
the age of the shifting financial markets, busting the myths
surrounding all the usual doomsday predictions around super intelligent
AI.
As the Internet revolution continues to unfold and transform
telecommunications, pressure is building for faster, less
expensive, and more widely accessible broadband service. Such a
development would facilitate improved and less expensive
traditional applications such as voice telephony and web browsing.
It would also enable new and useful applications such as
Internet-based television, videoconferencing, and software
distribution. Broadband has great potential to improve efficiency
and productivity, even to improve national security in some cases.
Broadband service and affordability, however, have consistently
lagged well behind demand and progress in information technology,
with damaging results. The Internet revolution remains incomplete
and threatens to stagnate if the situation continues. In The
Broadband Problem, economist and technology entrepreneur Charles H.
Ferguson explains the causes and ramifications of this damaging
bottleneck, and he offers suggestions on improving the current
state of affairs. He asserts that current telecommunications law
and policy have not provided sufficient levels of new entry,
competition, and innovation in the local telecom market. The
continuing dominance of ILECs (incumbent local exchange carriers)
in that market impedes the healthy, and much-needed, development of
an efficient broadband market. The result of these policy and
market failures is inadequate technological progress, innovation,
and productivity in advanced Internet services and
telecommunication services generally. The broadband problem is
holding us back, and thus must be addressed and solved. With this
important volume, Charles Ferguson has contributed mightily to that
mission.
One of the major challenges for European governments is to solve
the dilemma of increasing the security and reducing fraud in
international trade, while at the same time reducing the
administrative burden for commercial as well as public
administration organisations. To address these conflicting demands,
the ITAIDE project has developed a large set of innovative
IT-related tools and methods that enable companies to be better in
control of their business operations. These tools and methods have
been integrated in the ITAIDE Information Infrastructure (I3)
framework. By using the I3 framework, companies are better
positioned to apply for the Trusted Trader status, and enjoy trade
facilitation benefits such as simplified customs procedures and
fewer inspections of their goods. Hence, the I3 framework can
contribute to making global supply chains faster, cheaper, and more
secure. The I3 framework has been tested and validated in five
real-life Living Labs, spanning four different sectors of industry,
and conducted in five different EU countries. National Tax &
Customs organizations from various European countries have actively
participated in the Living Labs. The United Nations CEFACT group,
experts from the World Customs Organization and representatives of
key industry associations have also provided valuable feedback and
ideas for the Living Labs and the project in general.
www.itaide.org
At this stage, it is very important to monitor and to reflect on
the progress of e-commerce research in small to medium-sized
enterprises (SMEs), and to look at the e-commerce phenomenon in
SMEs, at a specific time and place in different countries in the
world. ""Global Electronic Business Research: Opportunities and
Directions"" encourages researchers and professionals interested in
SMEs and e-commerce to address the next phase in this field. This
book points to some of the impending issues concerning e-commerce
in SMEs, and highlights the need to do something in order to bridge
the existing divide between the two. ""Global Electronic Business
Research: Opportunities and Directions"" raises the importance of
addressing the e-commerce phenomenon in SMEs at a global level.
While e-commerce has experienced meteoric growth recently, security
risks have similarly grown in scope and magnitude. Three major
factors have driven the security risks in e-commerce: the growing
reliance on the electronic medium for a company's core business,
the growing complexity of the software systems needed to support
e-commerce, and the value of the digital assets brought online to
an inherently insecure medium - the Internet. While security has
long been a primary concern in e-commerce, more recently privacy
has also grown in importance to consumers. Many of the same
Internet technologies that make e-commerce possible also make it
possible to create detailed profiles of an individual's purchases,
to spy on individual Web usage habits, and even to peer into
confidential files that reside on an individual's machine.
E-Commerce Security and Privacy is the first volume to pull
together leading researchers and practitioners in diverse areas of
computer science and software engineering to explore their
technical innovations to problems in security and privacy in
e-commerce. The information is drawn from selected papers presented
at the first Workshop on Security and Privacy in E-Commerce
(WSPEC'00) held in Athens, Greece, November 4, 2000. As such,
E-Commerce Security and Privacy introduces both practitioners and
researchers to innovations in secure and private e-commerce.
Practitioners will gain great insight from the case studies, and
researchers will learn about state-of-the-art protocols in secure
and private e-commerce that will serve as the basis for future
innovations in applied e-commerce technologies. E-Commerce Security
and Privacy is suitable as a secondary text for agraduate level
course, and as a reference for researchers and practitioners in
industry.
Here is a book that aggregates five years of experience of three
successive R and D projects (ELCH, GetTogether, GROPIS) covering
technical and organizational issues of eProcurement. The projects,
which were funded partly by the government and partly by industry
and hospitals, looked at the characteristics of procurement
processes and at standard technologies. Two of the projects
included case studies (ELCH, GROPIS), the third project focused on
the development of standard business objects for eProcurement in
healthcare (GetTogether). Together they form a rich source of
information worth communicating to a large audience of experts and
newcomers alike.
This book focuses on the impact of technology on taxation and deals
with the broad effect of technology on diverse taxation systems. It
addresses the highly relevant eTax issue and argues that while VAT
may not be the ultimate solution with regard to taxing electronic
commerce, it can be demonstrated to be the most effective solution
to date. The book analyzes the application and the effectiveness of
traditional income tax principles in contradistinction to VAT
principles. Taking into account rapidly ameliorating technology,
the book next assesses the compatibility between electronic
commerce and diverse systems of taxation. Using case studies of
Amazon.com and Second Life as well as additional practical
examples, the book demonstrates the effectiveness of VAT in respect
of electronic commerce and ameliorating technology in the
incalculable and borderless realm of cyberspace.
The importance of knowledge and information technology management
has been emphasized both by researchers and practitioners in order
for companies to compete in the global market. Now such
technologies have become crucial in a sense that there is a need to
understand the business and operations strategies, as well as how
the development of IT would contribute to knowledge management and
therefore increase competitiveness. Knowledge and Information
Technology Management: Human and Social Perspectives strives to
explore the human resource and social dimensions of knowledge and
IT management, to discuss the opportunities and major issues
related to the management of people along the supply chain in
Internet marketing, and to provide an understanding of how the
human resource and the IT management should complement each other
for improved communication and competitiveness.
Electronic commerce is here to stay. No matter how big the dot-com
crisis was or how far the e-entrepreneurs' shares fell in the
market, the fact remains that there is still confidence in
electronic trading. At least it would appear that investors are
confident in e-companies again. However, not only trust of venture
capitalists is of importance--consumers also have to have faith in
on-line business. After all, without consumers there is no
e-business. Interacting lawyers, technicians and economists are
needed to create a trustworthy electronic commerce environment. To
achieve this environment, thorough and inter-disciplinary research
is required and that is exactly what this book is about.
Researchers of the project Enabling Electronic Commerce from the
Dutch universities of Tilburg and Eindhoven have chosen a number of
e-topics to elaborate on trust from their point of view. This
volume makes clear that the various disciplines can and will play a
role in developing conditions for trust and thus contribute to a
successful electronic market.
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