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Books > Business & Economics > Business & management > E-commerce

Smart Investors Keep It Simple (Hardcover): Giovanni Rigters Smart Investors Keep It Simple (Hardcover)
Giovanni Rigters
R536 Discovery Miles 5 360 Ships in 12 - 17 working days
Personal Web Usage in the Workplace - A Guide to Effective Human Resources Management (Hardcover, New): Murugan Anandarajan,... Personal Web Usage in the Workplace - A Guide to Effective Human Resources Management (Hardcover, New)
Murugan Anandarajan, Claire Simmers
R2,085 Discovery Miles 20 850 Ships in 12 - 17 working days

An important aspect of managing human capital in the 21st century workplace is managing the interface between humans and information technology, particularly the World Wide Web. The Web has changed not only how and where business is conducted, but also how and where work is done. Personal web usage has created many desirable organizational outcomes such as, reducing the cost of communication, restructuring how work is performed. However, it has also generated undesirable outcomes, for instance, loss of intellectual property, sexual harassment lawsuits, productivity losses due to surfing usage, security threats, and network bandwidth overload by visiting web sites for travel, leisure, and sports, and news. The mechanisms controlling the interface of individual and institution in this flexible, open, autonomous work environment created by the Web are emergent phenomena, and the lines between legitimate usage and usage are just beginning to be understood. Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management examines topics which embrace a wide array of Personal Web Usage issues such as antecedents of Web usage, frameworks/models of Web usage, Web technologies for monitoring usage, Web usage within other cultures and countries, Measurement issues of Web usage, and the impact of Web usage among others.

Bitcoin - An Essential Beginner's Guide to Bitcoin Investing, Mining and Cryptocurrency Technologies (Hardcover): Herbert... Bitcoin - An Essential Beginner's Guide to Bitcoin Investing, Mining and Cryptocurrency Technologies (Hardcover)
Herbert Jones
R730 R604 Discovery Miles 6 040 Save R126 (17%) Ships in 10 - 15 working days
Digital Marketing QuickStart Guide - The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding... Digital Marketing QuickStart Guide - The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing Your Business (Hardcover)
Benjamin Sweeney
R799 Discovery Miles 7 990 Ships in 12 - 17 working days
Interactive Decision Aids in E-Commerce (Hardcover, 2012): Jella Pfeiffer Interactive Decision Aids in E-Commerce (Hardcover, 2012)
Jella Pfeiffer
R2,885 Discovery Miles 28 850 Ships in 10 - 15 working days

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

"

Web Mining Applications in E-Commerce and E-Services (Hardcover, 2009 ed.): I-Hsien Ting, Hui-Ju Wu Web Mining Applications in E-Commerce and E-Services (Hardcover, 2009 ed.)
I-Hsien Ting, Hui-Ju Wu
R2,861 Discovery Miles 28 610 Ships in 10 - 15 working days

Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

Marketing - The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing (Large print,... Marketing - The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing (Large print, Hardcover, Large type / large print edition)
Ace McCloud
R646 R545 Discovery Miles 5 450 Save R101 (16%) Ships in 10 - 15 working days
Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover): Alycia De Mesa Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover)
Alycia De Mesa
R1,343 Discovery Miles 13 430 Ships in 12 - 17 working days

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

How to Trade Stocks for a Living - 4 Books in 1 - How to Start Day Trading, Dominate the Forex Market, Reduce Risk with... How to Trade Stocks for a Living - 4 Books in 1 - How to Start Day Trading, Dominate the Forex Market, Reduce Risk with Options, and Increase Profit (Hardcover)
Mark Lowe
R983 Discovery Miles 9 830 Ships in 12 - 17 working days
Twitter is Not a Strategy - Remastering the Art of Brand Marketing (Hardcover): Tom Doctoroff Twitter is Not a Strategy - Remastering the Art of Brand Marketing (Hardcover)
Tom Doctoroff 1
R1,234 R680 Discovery Miles 6 800 Save R554 (45%) Ships in 12 - 17 working days

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.

Electronic Commerce in Small to Medium-Sized Enterprises - Frameworks, Issues and Implications (Hardcover, illustrated... Electronic Commerce in Small to Medium-Sized Enterprises - Frameworks, Issues and Implications (Hardcover, illustrated Edition)
Nabeel A. Y Al-Qirim
R2,229 Discovery Miles 22 290 Ships in 12 - 17 working days

Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. The book aims at addressing issues that are of importance to researchers, to students, and to professionals interested in the eCommerce field in SMEs and hence, interested in addressing issues pertaining to theory and to practice.

Bricolage, Care and Information - Claudio Ciborra's Legacy in Information Systems Research (Hardcover): C. Avgerou, G... Bricolage, Care and Information - Claudio Ciborra's Legacy in Information Systems Research (Hardcover)
C. Avgerou, G Lanzara, L Willcocks
R2,936 Discovery Miles 29 360 Ships in 10 - 15 working days

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborras work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas.

MoneyGPT - AI and the Threat to the Global Economy (Paperback): James Rickards MoneyGPT - AI and the Threat to the Global Economy (Paperback)
James Rickards
R505 R385 Discovery Miles 3 850 Save R120 (24%) Ships in 5 - 10 working days

Financial expert, investment advisor and New York Times bestselling author James Rickards shows how generative AI is reshaping the world of finance, explaining what smart investors can do to protect their assets.

AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we are only just beginning to fully understand.

In this book, Rickards shows how models like ChatGPT work, and how they can be leveraged to capitalize on markets and avoid losses by providing accurate, up-to-date financial insights. Rickards’ guide is essential reading for anyone looking to navigate this tumultuous new climate.

James Rickards breaks down the best ways you can protect your wealth in the age of the shifting financial markets, busting the myths surrounding all the usual doomsday predictions around super intelligent AI.

The Broadband Problem - Anatomy of a Market Failure and a Policy Dilemma (Paperback, Illustrated Ed): Charles H Ferguson The Broadband Problem - Anatomy of a Market Failure and a Policy Dilemma (Paperback, Illustrated Ed)
Charles H Ferguson
R595 Discovery Miles 5 950 Ships in 12 - 17 working days

As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service. Such a development would facilitate improved and less expensive traditional applications such as voice telephony and web browsing. It would also enable new and useful applications such as Internet-based television, videoconferencing, and software distribution. Broadband has great potential to improve efficiency and productivity, even to improve national security in some cases. Broadband service and affordability, however, have consistently lagged well behind demand and progress in information technology, with damaging results. The Internet revolution remains incomplete and threatens to stagnate if the situation continues. In The Broadband Problem, economist and technology entrepreneur Charles H. Ferguson explains the causes and ramifications of this damaging bottleneck, and he offers suggestions on improving the current state of affairs. He asserts that current telecommunications law and policy have not provided sufficient levels of new entry, competition, and innovation in the local telecom market. The continuing dominance of ILECs (incumbent local exchange carriers) in that market impedes the healthy, and much-needed, development of an efficient broadband market. The result of these policy and market failures is inadequate technological progress, innovation, and productivity in advanced Internet services and telecommunication services generally. The broadband problem is holding us back, and thus must be addressed and solved. With this important volume, Charles Ferguson has contributed mightily to that mission.

Accelerating Global Supply Chains with IT-Innovation - ITAIDE Tools and Methods (Hardcover, 2011 ed.): Yao-Hua Tan, Niels... Accelerating Global Supply Chains with IT-Innovation - ITAIDE Tools and Methods (Hardcover, 2011 ed.)
Yao-Hua Tan, Niels Bjorn-Andersen, Stefan Klein, Boriana Rukanova
R5,193 R4,451 Discovery Miles 44 510 Save R742 (14%) Ships in 12 - 17 working days

One of the major challenges for European governments is to solve the dilemma of increasing the security and reducing fraud in international trade, while at the same time reducing the administrative burden for commercial as well as public administration organisations. To address these conflicting demands, the ITAIDE project has developed a large set of innovative IT-related tools and methods that enable companies to be better in control of their business operations. These tools and methods have been integrated in the ITAIDE Information Infrastructure (I3) framework. By using the I3 framework, companies are better positioned to apply for the Trusted Trader status, and enjoy trade facilitation benefits such as simplified customs procedures and fewer inspections of their goods. Hence, the I3 framework can contribute to making global supply chains faster, cheaper, and more secure. The I3 framework has been tested and validated in five real-life Living Labs, spanning four different sectors of industry, and conducted in five different EU countries. National Tax & Customs organizations from various European countries have actively participated in the Living Labs. The United Nations CEFACT group, experts from the World Customs Organization and representatives of key industry associations have also provided valuable feedback and ideas for the Living Labs and the project in general. www.itaide.org

Global Electronic Business Research - Opportunities and Directions (Hardcover): Global Electronic Business Research - Opportunities and Directions (Hardcover)
R2,491 Discovery Miles 24 910 Ships in 12 - 17 working days

At this stage, it is very important to monitor and to reflect on the progress of e-commerce research in small to medium-sized enterprises (SMEs), and to look at the e-commerce phenomenon in SMEs, at a specific time and place in different countries in the world. ""Global Electronic Business Research: Opportunities and Directions"" encourages researchers and professionals interested in SMEs and e-commerce to address the next phase in this field. This book points to some of the impending issues concerning e-commerce in SMEs, and highlights the need to do something in order to bridge the existing divide between the two. ""Global Electronic Business Research: Opportunities and Directions"" raises the importance of addressing the e-commerce phenomenon in SMEs at a global level.

E-Commerce Security and Privacy (Hardcover, 2001 ed.): Anup K. Ghosh E-Commerce Security and Privacy (Hardcover, 2001 ed.)
Anup K. Ghosh
R2,970 Discovery Miles 29 700 Ships in 10 - 15 working days

While e-commerce has experienced meteoric growth recently, security risks have similarly grown in scope and magnitude. Three major factors have driven the security risks in e-commerce: the growing reliance on the electronic medium for a company's core business, the growing complexity of the software systems needed to support e-commerce, and the value of the digital assets brought online to an inherently insecure medium - the Internet. While security has long been a primary concern in e-commerce, more recently privacy has also grown in importance to consumers. Many of the same Internet technologies that make e-commerce possible also make it possible to create detailed profiles of an individual's purchases, to spy on individual Web usage habits, and even to peer into confidential files that reside on an individual's machine. E-Commerce Security and Privacy is the first volume to pull together leading researchers and practitioners in diverse areas of computer science and software engineering to explore their technical innovations to problems in security and privacy in e-commerce. The information is drawn from selected papers presented at the first Workshop on Security and Privacy in E-Commerce (WSPEC'00) held in Athens, Greece, November 4, 2000. As such, E-Commerce Security and Privacy introduces both practitioners and researchers to innovations in secure and private e-commerce. Practitioners will gain great insight from the case studies, and researchers will learn about state-of-the-art protocols in secure and private e-commerce that will serve as the basis for future innovations in applied e-commerce technologies. E-Commerce Security and Privacy is suitable as a secondary text for agraduate level course, and as a reference for researchers and practitioners in industry.

eBusiness in Healthcare - From eProcurement to Supply Chain Management (Hardcover, 2008 ed.): D. Karagiannis eBusiness in Healthcare - From eProcurement to Supply Chain Management (Hardcover, 2008 ed.)
D. Karagiannis; Edited by Ursula Hubner; Foreword by N. LeMaster; Edited by Marc A Elmhorst
R3,069 Discovery Miles 30 690 Ships in 10 - 15 working days

Here is a book that aggregates five years of experience of three successive R and D projects (ELCH, GetTogether, GROPIS) covering technical and organizational issues of eProcurement. The projects, which were funded partly by the government and partly by industry and hospitals, looked at the characteristics of procurement processes and at standard technologies. Two of the projects included case studies (ELCH, GROPIS), the third project focused on the development of standard business objects for eProcurement in healthcare (GetTogether). Together they form a rich source of information worth communicating to a large audience of experts and newcomers alike.

Authors-How to Brand You and Your Books (Hardcover): Jolene Macfadden Authors-How to Brand You and Your Books (Hardcover)
Jolene Macfadden
R597 R506 Discovery Miles 5 060 Save R91 (15%) Ships in 10 - 15 working days
The Commonwealth of Self Interest - Business Success Through Customer Engagement (Hardcover): Paul Greenberg The Commonwealth of Self Interest - Business Success Through Customer Engagement (Hardcover)
Paul Greenberg; Edited by Roger Stewart; Foreword by Marc Benioff
R754 Discovery Miles 7 540 Ships in 12 - 17 working days
Breakthrough - Shatter the 25 Little Lies Holding You Back From Firing your Boss and Launching the Online Business You've... Breakthrough - Shatter the 25 Little Lies Holding You Back From Firing your Boss and Launching the Online Business You've Always Dreamed Of (Hardcover)
Jonathan Green; Edited by Alice Fogliata
R729 Discovery Miles 7 290 Ships in 10 - 15 working days
eCommerce and the Effects of Technology on Taxation - Could VAT be the eTax Solution? (Hardcover, 2015 ed.): Anne Michele... eCommerce and the Effects of Technology on Taxation - Could VAT be the eTax Solution? (Hardcover, 2015 ed.)
Anne Michele Bardopoulos
R4,285 R2,137 Discovery Miles 21 370 Save R2,148 (50%) Ships in 12 - 17 working days

This book focuses on the impact of technology on taxation and deals with the broad effect of technology on diverse taxation systems. It addresses the highly relevant eTax issue and argues that while VAT may not be the ultimate solution with regard to taxing electronic commerce, it can be demonstrated to be the most effective solution to date. The book analyzes the application and the effectiveness of traditional income tax principles in contradistinction to VAT principles. Taking into account rapidly ameliorating technology, the book next assesses the compatibility between electronic commerce and diverse systems of taxation. Using case studies of Amazon.com and Second Life as well as additional practical examples, the book demonstrates the effectiveness of VAT in respect of electronic commerce and ameliorating technology in the incalculable and borderless realm of cyberspace.

Knowledge and Information Technology Management - Human and Social Perspectives (Hardcover): Knowledge and Information Technology Management - Human and Social Perspectives (Hardcover)
R2,359 Discovery Miles 23 590 Ships in 12 - 17 working days

The importance of knowledge and information technology management has been emphasized both by researchers and practitioners in order for companies to compete in the global market. Now such technologies have become crucial in a sense that there is a need to understand the business and operations strategies, as well as how the development of IT would contribute to knowledge management and therefore increase competitiveness. Knowledge and Information Technology Management: Human and Social Perspectives strives to explore the human resource and social dimensions of knowledge and IT management, to discuss the opportunities and major issues related to the management of people along the supply chain in Internet marketing, and to provide an understanding of how the human resource and the IT management should complement each other for improved communication and competitiveness.

Trust in Electronic Commerce: The Role of Trust from a Legal - The Role of Trust from a Legal, an Organizational and a... Trust in Electronic Commerce: The Role of Trust from a Legal - The Role of Trust from a Legal, an Organizational and a Technical Point of View (Hardcover)
J. E. J. Prins, P.M.A. Ribbers, Henk C.A. van Tilborg, A.F.L. Veth
R5,112 Discovery Miles 51 120 Ships in 10 - 15 working days

Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs' shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance--consumers also have to have faith in on-line business. After all, without consumers there is no e-business. Interacting lawyers, technicians and economists are needed to create a trustworthy electronic commerce environment. To achieve this environment, thorough and inter-disciplinary research is required and that is exactly what this book is about. Researchers of the project Enabling Electronic Commerce from the Dutch universities of Tilburg and Eindhoven have chosen a number of e-topics to elaborate on trust from their point of view. This volume makes clear that the various disciplines can and will play a role in developing conditions for trust and thus contribute to a successful electronic market.

Swing Trading Strategies 2021 - Complete Investing Guide For Beginners (Hardcover): Ariel House Swing Trading Strategies 2021 - Complete Investing Guide For Beginners (Hardcover)
Ariel House
R1,016 R836 Discovery Miles 8 360 Save R180 (18%) Ships in 10 - 15 working days
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