Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > E-commerce

Buy Now

Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover) Loot Price: R1,447

Discovery Miles 14 470

Repayment Terms: R136 pm x 12*

Add to cart

Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover)

Alycia De Mesa

(sign in to rate)

Loot Price R1,447 Discovery Miles 14 470 | Repayment Terms: R136 pm x 12*

Expected to ship within 12 - 17 working days

Description
Details
Customer Reviews

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	February 2009
First published:	2009
Authors:	Alycia De Mesa
Dimensions:	235 x 155 x 17mm (L x W x T)
Format:	Hardcover
Pages:	187
ISBN-13:	978-0-230-20179-8
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	0-230-20179-2
Barcode:	9780230201798