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Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover) Loot Price: R1,420
Discovery Miles 14 200
Repayment Terms: R133 pm x 12*
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Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover): Alycia De Mesa

Brand Avatar - Translating Virtual World Branding into Real World Success (Hardcover)

Alycia De Mesa

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Loot Price R1,420 Discovery Miles 14 200 | Repayment Terms: R133 pm x 12*

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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: February 2009
First published: 2009
Authors: Alycia De Mesa
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Hardcover
Pages: 187
ISBN-13: 978-0-230-20179-8
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-230-20179-2
Barcode: 9780230201798

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