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Interactive Decision Aids in E-Commerce (Hardcover, 2012) Loot Price: R2,897
Discovery Miles 28 970
Interactive Decision Aids in E-Commerce (Hardcover, 2012): Jella Pfeiffer

Interactive Decision Aids in E-Commerce (Hardcover, 2012)

Jella Pfeiffer

Series: Contributions to Management Science

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Loot Price R2,897 Discovery Miles 28 970 | Repayment Terms: R271 pm x 12*

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This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

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General

Imprint: Physica-Verlag
Country of origin: Germany
Series: Contributions to Management Science
Release date: December 2011
First published: 2012
Authors: Jella Pfeiffer
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Hardcover
Pages: 250
Edition: 2012
ISBN-13: 978-3-7908-2768-2
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-7908-2768-1
Barcode: 9783790827682

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