Electronic Commerce (Paperback, 12th edition)

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

General

Imprint:	Course Technology
Country of origin:	United States
Release date:	March 2016
First published:	2017
Authors:	Gary Schneider
Dimensions:	233 x 187 x 24mm (L x W x T)
Format:	Paperback
Pages:	624
Edition:	12th edition
ISBN-13:	978-1-305-86781-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Computer software packages > Other software packages > Project management software Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Marketing Promotions
LSN:	1-305-86781-5
Barcode:	9781305867819

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Excellent book

Tue, 9 Feb 2021 | Review by: sibusiso N.

The book does talk to the subject and i would recommend it even if its just a read on technology

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