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Electronic Commerce (Paperback, 12th edition) Loot Price: R774
Discovery Miles 7 740
You Save: R129 (14%)
Electronic Commerce (Paperback, 12th edition): Gary Schneider

Electronic Commerce (Paperback, 12th edition)

Gary Schneider

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List price R903 Loot Price R774 Discovery Miles 7 740 | Repayment Terms: R71 pm x 12* You Save R129 (14%)

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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.


Imprint: CENGAGE Learning Custom Publishing
Country of origin: United States
Release date: March 2016
First published: 2017
Authors: Gary Schneider
Dimensions: 233 x 187 x 24mm (L x W x T)
Format: Paperback
Pages: 624
Edition: 12th edition
ISBN-13: 978-1-305-86781-9
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Computer software packages > Other software packages > Project management software
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 1-305-86781-5
Barcode: 9781305867819

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