Examine the latest developments in online business with
cutting-edge coverage, real examples, actual business cases, and
hands-on applications found in the market-leading ELECTRONIC
COMMERCE, 12E. With comprehensive coverage of emerging strategies
and today's most important technologies, this popular book equips
you with a solid understanding of the dynamics of this fast-paced
industry. The new edition offers thorough discussions of e-commerce
growth in the rapidly-developing economies of China, India, and
Brazil. You also examine key topics, such as social media and
online marketing strategies, technology-enabled outsourcing, and
online payment processing systems. New intriguing "Learning From
Failure" segments help you draw important lessons from the
experiences of actual companies as you review real-world e-commerce
practices in action.
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