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Books > Business & Economics > Business & management > E-commerce
An essential tool for dispute resolution professionals as well as for anyone considering using dispute resolution in their lives and work, Online Dispute Resolution explains the many diverse and unique applications of doing conflict resolution online. The expert authors examine the tremendous growth of online dispute resolution-including its use by eBay and other e-commerce companies-and reveal the enormous possibilities to come, along with the many employment opportunities for practitioners in the field. They show how the online environment will affect the role of those who are concerned with dispute resolution just as it has brought changes to those who practice law, sell stocks, or run for office. For those who see the value of technology as a critical building block in the future of dispute resolution, Online Dispute Resolution will be an indispensable resource.
In a world with a seemingly infinite amount of content and scores
of methods for consuming that content, marketing communication
today is about appealing to individuals, person by person.
Effectively appealing to customers requires delivery of brand
experiences built on relevance and recognition of context. Just as
in any conversation, delivering relevance in context requires
understanding the person one is speaking with and shared
environment.Wheeler answers the biggest question facing digital
marketers today: 'with an ever expanding array of digital touch
points at one's disposal, how does one deliver content and
experiences around one's brand that build relationships and drives
results?' The quick answer to this is 'through the application of
data and analytics to drive highly relevant, contextual targeted
content and adaptive experience', but since this answer is not as
easy to achieve as it is to say, Architecting Experience has been
designed to help readers develop the understanding of marketing
data, technology and analytics required to make this happen.
Trust and Technology in B2B E-Commerce: Practices and Strategies
for Assurance focuses on various trust issues that emerge from
deployment of various e-commerce technologies in
inter-organizational relationships. Some of these issues relate to
security, privacy, authentication, non-repudiation, quality of web
interface, system performance and infrastructure, environmental
factors. The objective of this book is to examine
technology-related trust issues relating to security, privacy,
authentication, non-repudiation, quality of web interface, system
performance and infrastructure, environmental factors. This book
contributes to the ongoing process of developing a framework for
understanding the process of building trust in B2B e-commerce.
This book identifies, analyzes and discusses the current trends of
digitalized, decentralized, and networked physical value creation
by focusing on the particular example of 3D printing. In addition
to evaluating 3D printing's disruptive potentials against a broader
economic background, it also addresses the technology's potential
impacts on sustainability and emerging modes of bottom-up and
community-based innovation. Emphasizing these topics from economic,
technical, social and environmental perspectives, the book offers a
multifaceted overview that scrutinizes the scenario of a
fundamental transition: from a centralized to a far more
decentralized system of value creation.
A step by step guide that tells you how to create your own online
retail empire the smart way. How to find a niche market with low
competition. How to source the product as cheaply as possible and
get around high quantity requirements. How to pay your suppliers
safely and what shipping methods to use. What kind of website to
build and when to build it. How to use social media including
Facebook, Twitter and Pinterest to promote your sites. How to
determine pricing. How to improve your conversion rate. How to
outsource. How to get good SEO done cheaply and effectively. Nathan
and Tessa Hartnett have been successfully building online retail
stores since 2006, and share their complete business model with
you, so that you can do the same - no matter what your background
Customer knowledge is becoming the new competitive asset in
e-business that enables companies to serve each customer in his or
her preferred way, and to nurture profitable and durable customer
relationships. As companies grow and interact with more and more
customers through increasingly diverse media and channels, having a
systematic approach to customer knowledge management becomes
critical. ""Customer Knowledge Management: People, Processes, and
Technology"" introduces an integrated approach to analyzing and
building customer knowledge management (CKM) synergy for
sustainable competitive advantage. Well-organized and unique, this
book provides concise yet comprehensive coverage of CKM concepts,
methodologies, tools, issues, applications, and future trends.
In today's e-business, system downtime is an unacceptable option
since each hour, even minute, of downtime may generate negative
financial effects. In many IT-dependent organizations, business
must be continuous in order to remain competitive.""Continuous
Computing Technologies for Enhancing Business Continuity"" provides
an in-depth and scientific-based explanation of business continuity
(BC), business continuity management (BCM), and continuous
computing technologies (CCT). Through state-of-the-art coverage in
topics such as clustering technologies, fault tolerance, and
technologies for reducing downtime, this authoritative reference
source identifies a methodological framework, implementation
strategies, and guideline for managers for integrating BCM into
organizational management.
With electronic commerce growing exponentially, staying competitive
through an effective e-business strategy is a tough challenge.
Electronic commerce represents one of the most promising directions
for generating competitive advantage at the micro level of the
organization and for increasing productivity at the macro level of
the economy. This is a study of the critical fundamental elements
that could impact a user's perception of business-to-business and
business-to-consumer electronic commerce. It examines key
components and concepts of e-commerce, evaluating the critical
success factors of global e-commerce, the economics of e-commerce,
and the practical issues involved with e-commerce in various
applications.
Operational Policy Making for Professional Security: Practical
Policy Skills for the Public and Private Sector is a clear,
concise, and practical resource for drafting effective, legally
defensible security policies. Presented in a clear, step-by-step
style that can be tailored to fit the smallest organization to the
largest, the book offers the strategies needed for reducing risk
through solid policy construction. It is the first book available
that provides a step-by-step guide to basic security policy
construction, along with helpful hints on how to draft a document
that conveys exactly what is intended. The book explores common
policy creation pitfalls and how to avoid them, outlining proven
methods for implementing and disseminating effective policies
throughout any organization. Discussing the core security and
safety policies that no organization should operate without, the
book covers common types of policies, along with the pros and cons
of different policy-making methodologies. It is a one-stop
reference on functional security policy-making for organizational
leaders.
In complex business-to-business sales processes, buyers are
rewriting the rules. Today's instantaneous access to an online
array of information and resources from brochures to portals to Web
2.0 social media - means buyers can quietly self-educate and
autonomously direct the pace, direction, and timing of the purchase
(not sales) cycle. For companies accustomed to relying on trained
sales professionals to act as trusted advisors and guide buyers
through a defined, structured process from the very inception of
the sales opportunity - these changes are potentially disruptive on
a massive scale. In this virtual marketing environment, a savvy
sales rep can no longer read the room. Today, B2B marketers must
decode a buyer s digital body language to understand the roles,
information needs, timing, and buying intentions of its largely
faceless and elusive target market. In this thoughtful and
groundbreaking book, Steven Woods helps B2B marketing professionals
understand the new dynamics of marketing complex products and
services. He walks through the new tools available to buyers, how
to read digital body language, and how to respond most effectively
to maximize the volume and quality of leads. Woods shows that, by
embracing the concept of digital body language, marketers can
re-engage with sales colleagues on a more strategic level and
increase their value to the enterprise.
Explores global m-commerce strategies and technological standards,
and provides cases of the subject from a global perspective.
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