Mobility and ubiquity are among the most important technological and market trends of the 21st century due to the wide deployment of wireless data communication networks and the explosive growth of mobile users. Mobile and Ubiquitous Commerce: Advanced E-Business Methods advances the understanding of management methods, information technology, and their joint application in business processes. This Premier Reference Source covers theories and practices of business technologies, enterprise management, Internet marketing, public policies, transportation and logistics, privacy and law, business ethics, and information technologies related to electronic business.

While buying and selling goods and services once necessitated a face-to-face transaction, much of the commerce we now undertake is completely electronic. Recent advances in electronic and mobile commerce, precipitated by innovations in technology and user acceptance, have led to subsequent changes in individual and organizational behavior. E-Commerce Trends for Organizational Advancement: New Applications and Methods gathers essential research on the changing face of commerce, investigating the development, delivery, and perception of e- and m- commerce systems and tools.

Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In "Everything You Ever Wanted to Know About Social Media, but were afraid to ask...," author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.

Designed for marketing professionals, small business owners, and non-profit organization executives, "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." highlights the power of consumer-generated media and how it can be used effectively to help grow your business.

The Semantic Web has been around for some years with recent advances in mature technologies and applications. Lately, its development has been demonstrated in its contribution to businesses through the enhancement of e-commerce. Semantic Web for Business: Cases and Applications delivers real-life cases that illustrate the benefits of Semantic Web technologies as applied to e-business and e-commerce scenarios. Covering topics such as business integration, organizational knowledge management, and Semantic Web services, this book provides academic research libraries with a comprehensive reference to the commercial capabilities of Semantic Web technologies, as well as practical applications for the benefit of IT professionals, business executives, consultants, and students.

The Bahamas is all we have as a people.

Here is a quote from Mr. Pedican; "I believe in the Bahamas and in Bahamians and I want the best for my people even if some of them don't want the best for themselves because this is the Bahamas and Bahamians are first, it does not matter to me what color your skin is and the texture of your hair it's the character of the man or woman, boy or girl and that should be the standard for everybody in the Bahamas.

Here is a man that truly believes that the Bahamas was a good country, is a paradise and can become a great country for our kids. Where are the rest of Bahamian men that believe in these things and are ready to fight for their country and their good beliefs.

This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Agile Procurement presents the application of the Agile method which optimises and digitizes processes in order to reduce wastage and defects. As a method, tool and a culture aimed at effectiveness, efficiency and economy of organisations, agile procurement requires a change of paradigm. This volume examines these areas of improvement and presents best practice in improving processes. Each chapter of the book presents and substantiates the costs and benefits of process improvement through agile procurement. This is is seen as the integration of Lean Six Sigma and digitization.

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

After the first wave of e-commerce and e-business implementations, we are witnessing an e-services paradigm shift in the way businesses, governments and consumers are using Internet-based technologies and mobile communications to innovate and produce new products and services. Cases on Managing E-Services presents a wide range of real-life case studies in e-services in fields such as e-libraries, e-medicine, and e-insurance. Providing concrete examples of successes and pitfalls of e-services management, this unprecedented scholarly contribution also offers a much-needed definition and typology of e-services and their main characteristics through theoretical papers and case studies.

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans-or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor. Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging Shares both social media success stories and cautionary examples of real-world social media efforts gone awry Explores the future of social media marketing

Many techniques, algorithms, protocols and tools have been developed in the different aspects of cyber-security, namely, authentication, access control, availability, integrity, privacy, confidentiality and non-repudiation as they apply to both networks and systems. ""Web Services Security and E-Business"" focuses on architectures and protocols, while bringing together the understanding of security problems related to the protocols and applications of the Internet, and the contemporary solutions to these problems. ""Web Services Security and E-Business"" provides insight into uncovering the security risks of dynamically-created content, and how proper content management can greatly improve the overall security. It also studies the security lifecycle and how to respond to an attack, as well as the problems of site hijacking and phishing.

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

Internet use for business-to-business e-commerce is expected to grow at spectacular rates. Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizaitonal trust relationships in e-commerce participation. With the identification of trust behaviours in business relationships this will increase the awareness of e-commerce participants, who can then examine their own and their trading partners' trust behaviours.

Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world.

Despite the fact that "e-commerce" is such a buzz-word in today's society, many people have misconceptions or no idea about what the technologies, processes and business applications surrounding the word entail This is a comprehensive book about the concepts and foundations of electronic commerce as they relate to various decision-making scenarios in the Internet world. It mixes descriptive information about the Internet and electronic commerce with practical applications and actual case studies on issues such as intranets/extranets, electronic data exchange, electronic payment systems, supply chain management, auctions on the Web. Marketing and advertising on the Web, new hardware and software technologies, security issues and building a successful e-commerce site, as well personal, social, organizational, legal and tax issues are also discussed. Every chapter starts with an industry profile and two information boxes, which serve as case studies and the bases for further discussions on the practical applications of specific electronic commerce topics. Projects and hands-on exercises conclude each chapter.

In the 21st century, digital technologies have become an indispensable part of our lives due to the speed and convenience they provide. The digitalization trend has accelerated after the initial outbreak of the COVID-19 pandemic. Many businesses are taking measures to adapt and do business in a world where everything from teamwork, teaching, sales, and customer service is done remotely. Aviation companies, hit particularly hard by the pandemic due to huge declines in passenger and freight demand, must focus on the use of digital technologies to regain organizational success. Digitalization and the Impacts of COVID-19 on the Aviation Industry presents the relationship between the aviation industry and digitalization. It studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. This publication offers both empirical and theoretical information to analyze the future of the aviation industry. Covering topics such as aviation education, corporate communication, and marketing challenges, this book is an essential resource for researchers, academicians, students and educators of higher education, government officials, leaders in the aviation industry, marketing managers, and communications specialists.

An essential tool for dispute resolution professionals as well as for anyone considering using dispute resolution in their lives and work, Online Dispute Resolution explains the many diverse and unique applications of doing conflict resolution online. The expert authors examine the tremendous growth of online dispute resolution-including its use by eBay and other e-commerce companies-and reveal the enormous possibilities to come, along with the many employment opportunities for practitioners in the field. They show how the online environment will affect the role of those who are concerned with dispute resolution just as it has brought changes to those who practice law, sell stocks, or run for office. For those who see the value of technology as a critical building block in the future of dispute resolution, Online Dispute Resolution will be an indispensable resource.

Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental factors. The objective of this book is to examine technology-related trust issues relating to security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.