Customer Knowledge Management - People, Processes, and Technology (Hardcover, New)

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

General

Imprint:	Information Science Reference
Country of origin:	United States
Release date:	March 2009
First published:	April 2011
Editors:	Minwir Al-Shammari
Dimensions:	254 x 178 x 22mm (L x W x T)
Format:	Hardcover
Pages:	310
Edition:	New
ISBN-13:	978-1-60566-258-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General
LSN:	1-60566-258-5
Barcode:	9781605662589

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