Electronic Commerce - Opportunity and Challenges (Hardcover, illustrated edition)

With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

General

Imprint:	Igi Publishing
Country of origin:	United States
Release date:	July 1999
First published:	July 1999
Authors:	Syed Mahbubhur Rahman • Mahesh S Raisinghani
Dimensions:	254 x 178 x 23mm (L x W x T)
Format:	Hardcover
Pages:	422
Edition:	illustrated edition
ISBN-13:	978-1-878289-76-6
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN:	1-878289-76-4
Barcode:	9781878289766

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