Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile data communication has become a very important and rapidly evolving technology as it allows users to transmit data from remote locations to other remote or fixed locations. This proves to be the solution to the biggest problem for business people on the move. Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services provides the latest research and best practices in the field of mobile computing. Theoretical and pragmatic viewpoints on mobile computing offer guidance for professionals using this book to inform their practices. A solid foundation on mobile computing and an expansive vision of its possibilities combine to promote understanding and the successful implementation of mobile computing techniques in emerging markets.

With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

The range of topics covered in ""Emerging E-Collaboration Concepts and Applications"" are broad and representative of the state-of-the-art discussion of conceptual and applied ecollaboration issues. Business organizations in the last 10 years have increasingly relied on distributed collaborative processes to maintain their competitiveness. E-collaboration technologies are at the source of something that underlies most business, political, and even societal developments - intense human collaboration. ""Emerging E-Collaboration Concepts and Applications"" is organized in three main parts: conceptual and methodological issues, applied research and challenges, and research syntheses and debate.

To develop and sustain competitive advantage in the marketplace, organizations depend critically on competence and resources, knowledge and information exchanged both within and across partner organizations, and on process integration and management. ""Semantic Web Technologies and E-Business: Toward the Integrated Virtual Organization and Business Process Automation"" presents research related to the application of semantic Web technologies, including semantic service-oriented architecture, semantic content management, and semantic knowledge sharing in e-business processes. ""Semantic Web Technologies and E-Business: Toward the Integrated Virtual Organization and Business Process Automation"" compiles research from experts around the globe, bringing business, managerial, technological, and implementation issues surrounding the application of semantic Web technologies in e-business to the forefront.

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Access to government information faces many roadblocks in developing and emerging economies due to lack of appropriate legal frameworks and other requisite information laws. However, there is hope that many countries are now recognizing the importance of providing access to public information resources. Digital Access and E-Government: Perspectives from Developing and Emerging Countries explores the relationships that exist between access to information laws and e-government. It shares the strategies used in encouraging access to information in a variety of jurisdictions and environments, to be of use to e-government designers and practitioners, policymakers, and university professors.

E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs. Addressing technological, organizational, and legal perspectives in a very comprehensive way, this text aims to disseminate current developments, case studies, new integrated approaches, and practical solutions and applications for SMEs.

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.

Web 2.0 is more a series of trends than a basket of things: --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.