Praise for Open Process Frameworks

"From a customer experience standpoint, this conceptual approach to business design is a winner!"
--Patricia Seybold, coauthor of Customers.com and The Customer Revolution

"Marca illustrates . . . how the Internet can be used to create adaptive enterprises that dynamically change their processes, their rules, and their workers as their needs continually change. This book gives an enlightening glimpse of dramatic business opportunities now open to us."
--Tom Malone, PhD, Patrick J. McGovern Professor of Management, MIT Sloan School of Management

"Marca's Open Process Frameworks presents the essential business architecture to enable corporate adaptability in the twenty-first century . . . Every executive, manager, architect, process engineer, and project manager in every company should read this book."
--Bill Welch, Vice President of Administration, CDI Corporation

"Regardless of where you may be in the evolution of the technology approach Marca describes, you will find this book useful. It gives us a glimpse into how technology will affect the way we all do business in the current e-Age."
--Sam Rossa, Senior Vice President of Sales, Tandem Staffing Solutions, Incorporated

"Marca provides a directive . . . for how an organization can capture, adapt, control, and measure its business processes. This strikes me as doing e-business the right way."
--Clement McGowan, PhD, Senior Principal Scientist, Mitretek Systems, Incorporated

"Marca leverages the concept of Open Systems to develop the concept of Open Process . . . to describe how a company operates in terms of building blocks which support adaptable and optimizedInternet-based solutions."
--Matt Yuschik, PhD, Mike Vannata, PhD, Jim Kilmurray, PhD, The University of Phoenix

"Marca captures the essence and magnitude of our managed staffing program at Siemens Westinghouse. Using these frameworks, Marca designed an effective solution for us, which meant the difference between success and failure for our $100 million program."
--Dave Smith, Department Head, Indirect Supply Management, America, Siemens Westinghouse

"In my nearly forty years of supply chain dynamics in the intangible fields of service and contract labor, I never thought I would see the day of what Marca helped bring together for our contract labor management program."
--Jim Stellhorn, Senior Procurement Specialist, Siemens Westinghouse

A key resource for e-business success

Written from the standpoint of business adaptability and durability, this unique resource offers proven principles for successful e-business, e-process, and e-commerce applications and projects. Marca shares with us the principles that have most helped his customers create substantial value, return-on-investment, and end-customer benefits.

This guidebook explains how to use the Internet to greatly improve business processes and complex supply chains. It shows process engineers how to translate business processes into Web pages and then link those Web pages to e-commerce applications. It also gives software designers proven methods for developing e-business and e-commerce applications. And it provides project managers with valuable heuristics for realizing successful e-business and e-commerce initiatives.

A comprehensive and accessible guide that brings together concept, architecture, technology, and implementation in real-world terms, Open Process Frameworks is a cutting-edge resource for today's e-business and its underpinnings.

The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to "think like Amazon" to succeed in the digital age. "What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive-and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They'll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

Customers today demand a highly personalised and unique purchasing experience: they require expert guidance in a purchasing process that is relevant and efficient from start to finish. Less Contact, More Impact explores the dynamics of corporate sales today and in the future as a function of trust and cooperation. The RIO model developed by Belgium-based Blinc Sales Institute marks the evolution of a new era in which genuine contact between client and salesperson is crucial to meeting the challenges of customer expectations. The goal of this book is to guide sales in the digital age in order to achieve maximum personal impact, better results, and consistent customer satisfaction in a minimum amount of time.

As consumers, our access to-and appetite for-information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind "socially responsible" branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices. James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public's expectations for business's role in society is increasing. Today, businesses must bridge this widening gap at a time when online stakeholders are committed to holding business accountable for its behavior, with unprecedented internal and external scrutiny. This requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. In this new era of instant transparency, corporate behavior has become the proof of corporate character for recruiting and retaining both customers and the next generation of talent. Offering essential advice for managing brand, reputation, and risk, this book is a guide to navigating the pitfalls and taking advantage of the opportunities of the reset.

This book is for people worrying about their sinking ship. Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the world, it won't change their world. Companies that grew up on the web have changed our expectations of the services we rely on. We demand simplicity, speed and low cost. Organizations founded before the Internet aren't keeping up - despite spending millions on IT, marketing and 'innovation'. This revised, expanded second edition of Digital Transformation at Scale is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organizations pivot to this new way of working, and what lessons others can learn from their experience. It is based on the authors' experience designing and helping to deliver the UK's Government Digital Service (GDS). The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped GBP4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries and companies noticed, with the GDS model now being copied around the world.

The rules of entertainment have changed. Last year, the vlogger PewDiePie made more money from his YouTube videos than high profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, Chief Business Officer at YouTube. Youtube is the first truly global media platform, reaching 87% of all online adults in the UK. Streampunks not only tells the inside story about who and what we watch on our screens, but also the new ways that students are taught; how minorities are thought of, depicted and treated; how small businesses advertise; the way Hollywood scouts talent and formats its shows; the ways brands advertise; the way music is discovered and consumed; and the way stories are told. This book is for the legions of creative people who want to learn how to become the next youtube stars. It's for the members of legacy media who want to understand where the future is headed. And it's for all those who love good storytelling about the people who influence how we are entertained, educated and inspired. Streampunks will the definitive book on Youtube, the new platform changing the face of entertainment.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Electronic Commerce is a rapidly expanding field where technology and information are enhancing business practices. New and multiple uses of E-Commerce are appearing regularly and the cultural, social and political ramifications of these developments remain unknown.
This is the first book to be devoted entirely the important and wide-ranging social science dimensions of E-Commerce. It tackles a variety of major economic, geographical, social and political issues from interdisciplinary and international perspectives. In this volume leading international scholars from geography, economics, and public policy address theoretical and conceptual issues, and present case studies on how retailing, job searches, banking and finance, telecommunications, and government regulations are changing with the introduction and diffusion of the Internet and other electronic services.
Worlds of E-Commerce addresses major issues and presents evidence and implications through case studies of the growth of ICT (information and communication technologies). Examples are drawn from the United States, United Kingdom, Netherlands, Japan, Singapore, Australia, Russia and the developing world.
This book will appeal to readers from business and the social sciences as well as those enrolled in or teaching courses on information economies, information and communications technologies, economics, marketing, retailing, advertising, communications, technology diffusion, economic and social geography, as well as, cyber-law, banking, electronic auctions and e-tailing, international development and electronic commerce, high tech innovations, and intellectual property.

Living on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution. Moore focuses on the most important business question for the early twenty-first century: the age of the Internet. How can companies living on the fault line of rapid, disruptive, technological change be managed successfully? -Old management truths are dead - Twentieth century business models must be replaced - The dot.com revolution is changing every aspect of business - Blue chip companies are under direct assault from new companies that nobody had even heard of last year Living on the Fault Line will reset the management agenda in the age of the Internet and is essential reading for all companies both old and new. Simultaneous publication with HarperCollins US release Guaranteed Business Book of the Month slots with key retailers Major PR coverage across the media including FT, The Times, Telegraph, Guardian, Observer Massive direct mail promotion to leading FT 500 multinationals Crossing the Chasm has sold over 50,000 copies worldwide Huge internet marketing campaign

Dive straight into hot Fire phone features you won't find in any other device - like Firefly, Mayday, and Dynamic Perspective - with this concise hands-on guide. You probably already know how to make calls, text, and take photos with Amazon's new phone, but where it really shines is in innovative features you've never even seen before. This intuitive, easy-to-follow book opens a world of possibilities with the Fire phone, right out of the box. Instantly identify and order just about any product with Firefly - from DVDs, CDs, and books (or their electronic equivalents) to nearly anything else with a barcode Use Mayday to get live, hands-on tech support and customer service right on your phone Immerse yourself in 3D games, maps, and apps with the Dynamic Perspective sensor system Navigate easily with new one-handed (and no-handed!) gestures found only on Fire phone