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Books > Business & Economics > Business & management > E-commerce
Electronic commerce is here to stay. No matter how big the dot-com
crisis was or how far the e-entrepreneurs' shares fell in the
market, the fact remains that there is still confidence in
electronic trading. At least it would appear that investors are
confident in e-companies again. However, not only trust of venture
capitalists is of importance--consumers also have to have faith in
on-line business. After all, without consumers there is no
e-business. Interacting lawyers, technicians and economists are
needed to create a trustworthy electronic commerce environment. To
achieve this environment, thorough and inter-disciplinary research
is required and that is exactly what this book is about.
Researchers of the project Enabling Electronic Commerce from the
Dutch universities of Tilburg and Eindhoven have chosen a number of
e-topics to elaborate on trust from their point of view. This
volume makes clear that the various disciplines can and will play a
role in developing conditions for trust and thus contribute to a
successful electronic market.
Internet and web technology penetrates many aspects of our daily
life. Its importance as a medium for business transactions will
grow exponentially during the next few years. In terms of the
involved market volume, the B2B area will hereby be the most
interesting area. Also, it will be the place, where the new
technology will lead to drastic changes in established customer
relationships and business models. In an era where open and
flexible electronic commerce provides new types of services to its
users, simple 1-1 connections will be replaced by n-m relationships
between customers and vendors.
This new flexibility in electronic trading will generate serious
challenges. The main problem stems from the heterogeneity of
information descriptions used by vendors and customers, creating
problems in both manual trading and in direct 1-1 electronic
trading. In the case of B2B market places, it becomes too serious
to be neglected. Product descriptions, catalog formats and business
documents are often unstructured and non-standardized. Intelligent
solutions that mechanize the structuring, standardizing, aligning,
and personalizing process are a key requisite for successfully
overcoming the current bottlenecks of B2B electronic commerce while
enabling its further growth. Intelligent Information Integration in
B2B Electronic Commerce discusses the main problems of information
integration in this area and sketches several technological
solution paths.
Intelligent Information Integration in B2B Electronic Commerce is
designed to meet the needs of a professional audience composed of
researchers and practitioners in industry and graduate level
students in Computer Science.
A revolution is taking place that will forever change the world of
marketing. The strategies and techniques that have served marketers
for years will not only decline in effectiveness, they will begin
to quietly undermine the very brands and the customer relationships
that companies have worked so hard to create.
"The Quiet Revolution" introduces a new marketing language,
written by the pioneers of the online world. Powerful new concepts
like Customer Communication Management (CCM) and Email Brand Value
(EBV) are becoming indispensable tools for marketers, regardless of
their industry and company size. This book brings together the
experiences of today's online marketing leaders like IBM, American
Airlines, and the "New York Times" to help aspiring email marketing
programs achieve similar success.
A major objective of this book is to identify the key
determinants of
successful inter-firm collaborations in the telecommunications
industry in Australia and China, utilizing both qualitative and
quantitative research methods as complementary methodologies. The
findings will provide essential information and suggestions for
businesses, researchers and policy makers and shed light on how to
concretely improve the performance of business collaborations.
Inter-firm collaboration has become increasingly important in the
global
economy, as firms now rely on collaborations to access new
resources, new technologies, skills, the latest market information,
new markets and knowledge, to accelerate innovation, to reduce
costs, and to overcome government policy barriers.
The e-commerce revolution has allowed many organizations around the
world to become more effective and efficient in managing their
resources. Through the use of e-commerce many businesses can now
cut the cost of doing business with their customers in a speed that
could only be imagined a decade ago. However, doing business on the
Internet has opened up business to additional vulnerabilities and
misuse. It has been estimated that the cost of misuse and criminal
activities related to e-commerce now exceeds 10 billion dollars per
year, and many experts predict that this number will increase in
the future. IT Solutions Series: E-Commerce Security: Advice from
Experts provides insight and practical knowledge obtained from
industry leaders regarding the overall successful management of
e-commerce practices and solutions.
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.
There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level.
An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.
This book discusses how technological innovations have affected the
resolution of disputes arising from electronic commerce in the
European Union, UK and China. Online dispute resolution (ODR) is a
form of alternative dispute resolution in which information
technology is used to establish a process that is more effective
and conducive to resolving the specific types of dispute for which
it was created. This book focuses on out-of-court ODR and the
resolution of disputes in the field of electronic commerce. It
explores the potential of ODR in this specific e-commerce context
and investigates whether the current use of ODR is in line with the
principles of access to justice and procedural fairness. Moreover,
it examines the major concerns surrounding the development of ODR,
e.g. the extent to which electronic ADR agreements are recognized
by national courts in cross-border e-commerce transactions, how
procedural justice is ensured in ODR proceedings, and whether ODR
outcomes can be effectively enforced. To this end, the book
assesses the current and potential role of ODR in resolving
e-commerce disputes, identifies the legal framework for and legal
barriers to the development of ODR, and makes recommendations as to
the direction in which practice and the current legal framework
should evolve. In closing, the book draws on the latest legislation
in the field of e-commerce law and dispute resolution in order to
make recommendations for future ODR design, such as the EU
Platform-to-Business Regulation on Promoting Fairness and
Transparency for Business Users of Online Intermediation Services
(2019) and the United Nations Convention on International
Settlement Agreements Resulting from Mediation (2018), which
provide the legal basis for ODR's future development.
Design is an art form in which the designer selects from a myriad
of alternatives to bring an "optimum" choice to a user. In many
complex of "optimum" is difficult to define. Indeed, the users
systems the notion themselves will not agree, so the "best" system
is simply the one in which the designer and the user have a
congruent viewpoint. Compounding the design problem are tradeoffs
that span a variety of technologies and user requirements. The
electronic business system is a classically complex system whose
tradeoff criteria and user views are constantly changing with
rapidly developing underlying technology. Professor Milutinovic has
chosen this area for his capstone contribution to the computer
systems design. This book completes his trilogy on design issue in
computer systems. His first work, "Surviving the Design of a 200
MHz RISC Microprocessor" (1997) focused on the tradeoffs and design
issues within a processor. His second work, "Surviving the Design
of Microprocessor and Multiprocessor Systems" (2000) considers the
design issues involved with assembling a number of processors into
a coherent system. Finally, this book generalizes the system design
problem to electronic commerce on the Internet, a global system of
immense consequence.
A Web portal is a special Website designed to act as a gateway
giving convenient access to other related sites. This book
investigates the various types of portals and describes how they
can be used in business applications. After considering the nature
of portals, the book describes the first general portals like
Yahoo, and how they came into being. Portals are used in businesses
of all types and sizes and this book discusses how portals can be
used in large business corporations as well as small to medium
enterprises. Web portals have increasing importance to marketers
as, by their nature, they retain their users who must return to
them frequently. They also provide a useful means of making
information and knowledge readily available in a convenient form to
authorized users. This book covers a wide range of issues relating
to the use of portals in business.
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Integration and Innovation Orient to E-Society Volume 1
- Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), October 10-12, Wuhan, China
(Hardcover, 2007 ed.)
Weijun Wang, Yanhui Li, Zhao Duan, Li Yan, Hongxiu Li, …
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R3,012
Discovery Miles 30 120
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Ships in 10 - 15 working days
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The IFIP series publishes state-of-the-art results in the
sciences and technologies of information and communication
Proceedings and post-proceedings of referred international
conferences in computer science and interdisciplinary fields are
featured. These results often precede journal publication and
represent the most current research. The principal aim of the IFIP
series is to encourage education and the dissemination and exchange
of information about all aspects of computing.
Managing (e)Business Transformation comprises text and cases
designed to show students how a business can be transformed into an
internetworked enterprise where IT infrastructures are used to link
customers, suppliers, partners and employees to create superior
economic value. The book is written based on the premise that
integrating internet technologies throughout the value chain is
crucial to building and managing customer relationships.
Importantly, it underscores the centrality of basic business and
economic principles within the context of a networked environment.
The book builds on established business and economic theories,
concepts and fundamentals to show that 'e-business' will soon be
synonymous with 'business'. The book takes a strong managerial
perspective, especially popular with MBA students, to argue that
the internet is simply an enabling technology, which allows firms
to build the infrastructure needed to operate in an evolving
business world. The application of theory/concepts is emphasized
throughout and contains a range of international case studies
enhance the learning experience. This book is a must for all
students studying e-business strategy at undergraduate, MBA and
postgraduate level. Also available is a companion website with
extra features to accompany the text, please take a look by
clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
E-Business Management: Integration of Web Technologies with
Business Models contains a collection of articles by leading
information systems researchers on important topics related to the
development of e-business. The goal is to enhance the understanding
of the state of the art in e-business, including the most current
and forward-looking research. The book emphasizes both business
practices and academic research made possible by the recent rapid
advances in the applications of e-business technology. The book
should help graduate students, researchers, and practitioners
understand major e-business developments, how they will transform
businesses, and the strategic implications to be drawn.
By illustrating in detail the major e-business developments and
research, E-Business Management focuses on addressing e-business
management from the perspective of information systems research. In
order to cover the subject matter in sufficient breadth and depth,
the book is organized into the following five main sections:
-e-Business Fundamentals;
-e-Business Best Practices;
-Marketing, Customer Relations, e-Services, and Personalization;
-Formation of New Intermediaries and e-Markets, and
-B2B and Supply-Chain Management: New Business Models and
Valuation.
Information intermediation is the foundation stone of some of the
most successful Internet companies, and is perhaps second only to
the Internet Infrastructure companies. On the heels of information
integration and interoperability, this book on information
brokering discusses the next step in information interoperability
and integration. The emerging Internet economy based on burgeoning
B2B and B2C trading will soon demand semantics-based information
intermediation for its feasibility and success. B2B ventures are
involved in the rationalization' of new vertical markets and
construction of domain specific product catalogs. This book
provides approaches for re-use of existing vocabularies and domain
ontologies as a basis for this rationalization and provides a
framework based on inter-ontology interoperation. Infrastructural
trade-offs that identify optimizations in performance and
scalability of web sites will soon give way to information based
trade-offs as alternate rationalization schemes come into play and
the necessity of interoperating across these schemes is realized.
Information Brokering Across Heterogeneous Digital Data's intended
readers are researchers, software architects and CTOs, advanced
product developers dealing with information intermediation issues
in the context of e-commerce (B2B and B2C), information technology
professionals in various vertical markets (e.g., geo-spatial
information, medicine, auto), and all librarians interested in
information brokering.
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