Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately. In this thoughtful, complete discussion, Steven Woods author of the acclaimed book Digital Body Language and Alex Shootman deliver a comprehensive analysis of how and when to engage buyers using revenue tools ranging from social media to field sales, how the revenue engine can be measured, and how to optimize for maximum revenue growth.

Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.

Weaving core digital marketing principles into a specifically South African context, you’ll learn:

• How to craft a digital sales strategy
• How to create a website
• The basics of search engine optimisation
• How to write emotive web copy that inspires action
• How to navigate the world of influencers and social media

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans-or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor. Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging Shares both social media success stories and cautionary examples of real-world social media efforts gone awry Explores the future of social media marketing

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

E-Business has become a fact for almost all companies. But what are the key technologies for economically successful e-commerce? In this book readers will find all concepts that will coin tomorrow's e-business: virtual sales assistants (shopbots), personalized web pages, electronic market places, vendor managed inventory, virtual organizations, supply chain management. Both technical and economic issues of these concepts are discussed in detail. Leading-edge real world applications are presented that will shape e-business mid-term.

This book is a must-read for managers or technical consultants as well as researchers needing in-depth information for strategic business decisions.

When we work or play through digital technologies - we also live in them. Communities form, conversations and social movements emerge spontaneously and through careful offline planning. While we have used disembodied communication and transportation technologies in the past - and still do - we have never before actually synchronously inhabited these communicative spaces, routes and networks in quite the way we do now. Digital Diasporas engages conversations across a selection of contemporary (gendered) Indian identified networks online: "Desis" creating place through labour and affective network formation in secondlife, Indian (diasporic) women engaged in digital domesticity, to Indian digital feminists engaged in debate and dialogue through Twitter. Through particular conversations and ethnographic journeys and linking back to personal and South Asian histories of Internet mediation, Gajjala and her co-authors reveal how affect and gendered digital labour combine in the formation of global socio-economic environment.

Emerging online product and service availability affords individuals and businesses worldwide numerous conveniences, while alternatively raising concerns in regard to online security, ethics, moral issues, and privacy, necessitating a framework for safety assurance and reliability. Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Discussing the ethical implications and challenges faced through online business communication and dealings, this reference work raises issues and presents studies valuable to not only the business ethicist, but also provides far reaching solutions and examples beneficial to researchers, practitioners and academics defining online boundaries, internet privacy issues, and virtual anonymity.

2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over the recent years is a shift on the broadness of the e-Government concept. The ideas inside e-Governance and e- Democracy are to some extent promising big changes in public administration. The demand now is not only simply delivering a service - line. It is to deliver complex and new services, which are all citizen-centric. Another important demand is related to the improvement of citizen's participation in governmental processes and decisions so that the governments' transparency and legitimacy are enforced. In order to fulfill these new demands, a lot of research has been done over the recent years (see Section 3) but many challenges are still to be faced, not only in the technological field, but also in the political and social aspects.

As the various types of global e-business grow rapidly, the need to establish adequate cyberlaws is increased. Reformation of domestic and global laws has been underway; however, the nature of e-business is one of constant technological developments, consistently outdating existing laws. Cyberlaw for Global E-Business: Finance, Payment & Dispute Resolution examines cyberlaw discussions worldwide on topics such as cybercrime and risk management, comparative electronic trading systems of securities, digital currency regulation, jurisdiction and consumer protection in cross-border markets, and case law on international bank transfers. An invaluable resource for policy-makers, business experts, lawyers, scholars, and researchers, this book provides comprehensive research from a global perspective on the legal, technical, and financial implications of e-business.

This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.

Very practical - the 'success templates', or blueprint, is a collection of processes to follow and templates to use to design and build an agile alliance. Written by leading professionals in the field of strategic alliances. Mike Nevin is the Founder of The Association of Strategic Alliance Professionals, and Gavin Booth is the Director of Strategic Alliances at KPMG. The book has a clear focus on professional services and technology firms, and the benefits of alliances between the two.

Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government. It comprises the proceedings of I3E2004, the Fourth International Conference on E-Commerce, E-Business, and E-Government, which was held in August 2004 as a co-located conference of the 18th IFIP World Computer Congress in Toulouse, France, and sponsored by the International Federation for Information Processing (IFIP).

The book contains recent results and developments in the following areas:

E-Government:
E-Government Models and Processes,
E-Governance,
Service Provisioning.

E-Business:
Infrastructures and Marketplaces,
M-Commerce,
Purchase and Payment.

E-Commerce:
Value Chain Management,
E-Business Architectures and Processes,
E-Business Models.

Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management. Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce. Through in-depth literature reviews and inventive methodologies, academics, students, and practitioners will find this publication to be a ready reference -- suitable for university or corporate library collections and advanced coursework -- for a complete depiction of technologies and their impact on modern global socioeconomics.

The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. This volume, a collection of papers from an IMA "Hot Topics" workshop in internet auctions, includes descriptions of real and proposed auctions, complete with mathematical model formulations, theoretical results, solution approaches, and computational studies. This volume also provides a mathematical programming perspective on open questions in auction theory, and provides a glimpse of the growing area of dynamic pricing.

Advances in wireless technologies promise to reshape the way we conduct business. Yet to make wireless e-business work effectively, a variety of enabling technologies are needed.

Kou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless security, mobile payment, location-based services, mobile data management, and RFID technologies. The presentation is targeted at students, lecturers, e-business developers, consultants, and business managers, and this book is an ideal introduction for both self-study and taught e-business classes or commercial training courses.

"I believe this is an excellent book to acquire comprehensive knowledge on enabling technologies for the blooming wireless e-business. I highly recommend this book!" Robert Mayberry, Vice President, Sensors and Actuators, IBM Software Group

As e-commerce continues to develop, organisations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organisational development. With the growing applications of electronic commerce technologies, this reference source is vital for educators, researchers, and managers interested in the advantages of this field.

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

The availability of effective global communication facilities in the last decade has changed the business goals of many manufacturing enterprises. They need to remain competitive by developing products and processes which are specific to individual requirements, completely packaged and manufactured globally. Networks of enterprises are formed to operate across time and space with world-wide distributed functions such as manufacturing, sales, customer support, engineering, quality assurance, supply chain management and so on. Research and technology development need to address architectures, methodologies, models and tools supporting intra- and inter-enterprise operation and management. Throughout the life cycle of products and enterprises there is the requirement to transform information sourced from globally distributed offices and partners into knowledge for decision and action. Building on the success of previous DrrSM conferences (Tokyo 1993, Eindhoven 1996, Fort Worth 1998), the fourth International Conference on Design of Information Infrastructure Systems for Manufacturing (DrrSM 2000) aims to: * Establish and manage the dynamics of virtual enterprises, define the information system requirements and develop solutions; * Develop and deploy information management in multi-cultural systems with universal applicability of the proposed architecture and solutions; * Develop enterprise integration architectures, methodologies and information infrastructure support for reconfigurable enterprises; * Explore information transformation into knowledge for decision and action by machine and skilful people; These objectives reflect changes of the business processes due to advancements of information and communication technologies (ICT) in the last couple of years.

This book presents a blueprint for corporate growth in the challenging environment of the first decade of the 21st century. It shows that Streamlining is an approach that leads companies to enable, automate and innovate, to control costs and improve performance in these new conditions. Pioneers like Cisco, Dell, GE, BP and Siemens have shown that it can deliver. This book will show all companies how to achieve results in the next part of their new techology/e-business journey and will be essential for managers.