Managing (e)Business Transformation - A Global Perspective (Hardcover, New Ed)

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	August 2004
First published:	2004
Authors:	Ali Farhoomand • M. Lynne Markus • Guy Gable • Shamza Khan
Dimensions:	246 x 189 x 31mm (L x W x T)
Format:	Hardcover
Pages:	461
Edition:	New Ed
ISBN-13:	978-1-4039-4437-5
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Promotions
LSN:	1-4039-4437-7
Barcode:	9781403944375

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