A Web portal is a special Website designed to act as a gateway
giving convenient access to other related sites. This book
investigates the various types of portals and describes how they
can be used in business applications. After considering the nature
of portals, the book describes the first general portals like
Yahoo, and how they came into being. Portals are used in businesses
of all types and sizes and this book discusses how portals can be
used in large business corporations as well as small to medium
enterprises. Web portals have increasing importance to marketers
as, by their nature, they retain their users who must return to
them frequently. They also provide a useful means of making
information and knowledge readily available in a convenient form to
authorized users. This book covers a wide range of issues relating
to the use of portals in business.
General
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