Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

Virtual team leadership and collaborative engineering bring teams, product engineering, and processes into the 21st century through the use of e-collaboration technologies. These powerful tools accomplish work efficiently and effectively, whether communication takes place only through e-collaboration technologies or in combination with face-to-face interaction. ""Virtual Team Leadership and Collaborative Engineering Advancements: Contemporary Issues and Implications"" addresses a range of e-collaboration topics, with emphasis on two particularly challenging ones: virtual team leadership and collaborative engineering. With contributing authors among the most accomplished e-collaboration, virtual team leadership, and collaborative engineering researchers in the world today, this book presents a blend of conceptual, theoretical, and applied chapters creating a publication that will serve both academics and practitioners.

How do I know if my idea will work?How do I decide on the business model?How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of "The Small Business Start-up Workbook," Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

- Assess whether your business idea will work online/digitally- Choose the right business model for your proposition and avoid wasting time- Assess demand, viability and uncover untapped needs and gaps in the market- Build a usable, engaging website and mobile app- Create a buzz using social networking- Drive high quality traffic to your site and convert visitors into paying customers- Use search engine optimization (SEO) and marketing (SEM) tools effectively- Raise finance and protect your business- Build and maintain a strong brand- Recruit and retain a strong team- Sell the business or find a suitable successor.

Reviews for the book:

" "If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." "Nick Jenkins, Founder of Moonpig.com""

""This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." "Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)""If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended " "Rowan Gormley, Founder and CEO of NakedWines.com

""Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." "Elizabeth Varley, Founder and CEO of TechHub

Dirty data is a problem that costs businesses thousands, if not millions, every year. In organisations large and small across the globe you will hear talk of data quality issues. What you will rarely hear about is the consequences or how to fix it. Between the Spreadsheets: Classifying and Fixing Dirty Data draws on classification expert Susan Walsh's decade of experience in data classification to present a fool-proof method for cleaning and classifying your data. The book covers everything from the very basics of data classification to normalisation and taxonomies, and presents the author's proven COAT methodology, helping ensure an organisation's data is Consistent, Organised, Accurate and Trustworthy. A series of data horror stories outlines what can go wrong in managing data, and if it does, how it can be fixed. After reading this book, regardless of your level of experience, not only will you be able to work with your data more efficiently, but you will also understand the impact the work you do with it has, and how it affects the rest of the organisation. Written in an engaging and highly practical manner, Between the Spreadsheets gives readers of all levels a deep understanding of the dangers of dirty data and the confidence and skills to work more efficiently and effectively with it.

Agile/virtual enterprise (A/VE) is seen as a new and most advanced organizational paradigm, and is expected to serve as a vehicle towards a seamless perfect alignment of the enterprise within the market. ""Agile Virtual Enterprises: Implementation and Management Support"" addresses A/VE as a highly dynamic, reconfigurable agile network of independent enterprises sharing all resources, including knowledge, market, and customers; using specific organizational architectures that introduce the enterprises' true virtual environments.

In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your signature with this invaluable guide.

It offers detailed definitions of the bewildering array of terms and phrases relating to e-Business and the Internet, plus short articles to explain more complex topics. Covering both business-related and technology terms, you'll never fall victim to fuzzy thinking again. Fully updated to cover new and emerging areas such as wireless and mobile technologies, this new edition will be your constant companion. No need to risk disastrous misinterpretation when you can have total accuracy at your fingertips.

• Over 1500 references and many illustrations

• Explains new and emerging technologies

• Bridges the gap between definition and explanation

• Includes trademarks and symbols

• In-depth entries illuminate specific topics

• Extended coverage of wireless and mobile terms

• Numerous new entries on topics related to Java, XML, security, mCommerce and .NET

As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherofa friend. This letterofcondolence, more than any other wisdom, tells about the essence of the process of scientific creation, which is so important for both, the specific subject being covered by this book, and for the general science. When asked to address an SSGRR conference in Italy, prior to his death, Professor Herb Simon agreed that these lines be presented to all those who are interested in understanding the real essence oftheir own scientific struggle. Dear Professor Milutinovic: I want to extend my deepest sympathy to you and your family on the death of your father. His career was a very distinguished one, and his life spanned a most complex and difficult sequence of epochs in your country's history. Our generation (I am just a year younger than he was), like all its predecessors, leaves many tasks - hopefully no more than it inherited - for the next generation to take up; but even knowing that it must be so does not remove one's senseofloss in the parting.

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Central to the study of e-services is the ability to evaluate critical success factors, which include quality, effectiveness, accessibility, and societal implications. Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools. This book reviews specific e-services such as e-banking and e-health initiatives and offers new perspectives useful to industry professionals and academicians interested in the creation, application, and evaluation of a number of different mobile and electronic services.

Der Domainname ist SchlA1/4ssel und AushAngeschild jeder Website. Je durchdachter die Wahl der Domain, um so besser die Kommunikation. Dieses Buch bietet einen Rundum-Service: ausgehend von der Bedeutung eines guten Domain-Namens bis hin zu Suche, Registrierung, Handel, Rechtsfragen und Zukunftsprognosen soll das BewuAtsein fA1/4r den Domain-Namen als Grundlage von Marketingstrategien im Internet geschArft werden. Das Buch bietet auAerdem eine Basis fA1/4r das Management von Domain-Portfolios und richtet sich an Internetverantwortliche in Unternehmen ebenso wie an AnwAlte mit Schwerpunkt Online-Recht.