E-Commerce Industry Chain - Theory and Practice (Hardcover, 1st ed. 2023)

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Advanced Studies in E-Commerce
Release date:	April 2023
First published:	2023
Authors:	Qinghong Shuai • Zhongjun Li • Yun Zhang
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	377
Edition:	1st ed. 2023
ISBN-13:	978-981-9900-42-8
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General
LSN:	981-9900-42-5
Barcode:	9789819900428

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