How do I know if my idea will work?How do I decide on the
business model?How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of "The Small Business Start-up
Workbook," Cheryl Rickman brings you a thoroughly practical guide
to starting up a digital business, covering the full journey from
idea to exit, with easy-to-implement strategies to make your online
venture an ongoing success. With a combination of tips, exercises,
checklists, anecdotes, case studies and lessons learned by business
leaders, this workbook will guide you through each step of digital
business.
Learn how to:
- Assess whether your business idea will work online/digitally-
Choose the right business model for your proposition and avoid
wasting time- Assess demand, viability and uncover untapped needs
and gaps in the market- Build a usable, engaging website and mobile
app- Create a buzz using social networking- Drive high quality
traffic to your site and convert visitors into paying customers-
Use search engine optimization (SEO) and marketing (SEM) tools
effectively- Raise finance and protect your business- Build and
maintain a strong brand- Recruit and retain a strong team- Sell the
business or find a suitable successor.
Reviews for the book:
" "If you want advice on starting your own internet business,
don't ask me, read this book instead. It is more up-to-date and
costs far less than a good lunch." "Nick Jenkins, Founder of
Moonpig.com""
""This book excels in providing practical guidance on how to
create a successful digital business which exceeds customer
expectations and keeps customers happy each step of the way."
"Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com
(non-food)""If you read just one book on digital business, make it
this one... It is inspirational, informative and interactive in
equal measure. Highly recommended " "Rowan Gormley, Founder and CEO
of NakedWines.com
""Interspersed with inspiring and useful stories from successful
entrepreneurs, this book can help aspiring business owners through
a step-by-step process of refining their start-up ideas and
building a solid business." "Elizabeth Varley, Founder and CEO of
TechHub
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