In the world of digitization today, many services of government and industry are carried out in electronic mode in order to avoid the misuse of natural resources. The implementation of e-services also provides transparency and efficiency. However, these e-services are vulnerable to cyber threats and need special measures in place to provide safety and security as they are being used in the cyber space. This new volume provides an introduction to and overview of cybersecurity in e-services and e-governance systems. The volume presents and discusses the most recent innovations, trends, and concerns, as well as the practical challenges encountered and solutions adopted in the fields of security and e-services. The editors bring together leading academics, scientists, researchers, and research scholars to share their experiences and research results on many aspects of e-services, e-governance, and cybersecurity. The chapters cover diverse topics, such as using digital education to curb gender violence, cybersecurity threats and technology in the banking industry, e-governance in the healthcare sector, cybersecurity in the natural gas and oil industry, developing information communication systems, and more. The chapters also include the uses and selection of encryption technology and software.

This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China. Additionally, it's on the first try to apply bibliometric method to business environment literature review. The main contents of this book contain the research on the connotation and evaluation indicator system of digital business environment, and a series of excellent practices in improving the business environment in China in the aspects of digital infrastructure construction, digital market order, digital security, digital government application, digital literacy and innovation, etc. The expected readers are scholars who study business environment-related topics, groups interested in digital business environment, businessmen and officials. The most significant features of this book lie in its novel topics and detailed cases, which can help readers to have a more comprehensive and in-depth understanding of China's digital business environment construction.

Electronic commerce has overcome the tech-wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains - the continuing uncertainty among organizations of how best to put e-commerce principles into practice.

Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia - the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.

Demonstrating 'best practice' by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet-based business innovation.

This book addresses key topics related to organization design and knowledge management in the digital economy with organizational context, particularly in Asia. Asian nations are moving fast toward the digital economy, within which the role of organization design and knowledge management is crucial to support innovative and creative ideas for meeting huge market opportunities where customers are ready for digitalization. The book conceptualizes organization design into three dimensions, people, information, and technology, and offers readers a unique valued insight, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It presents a valuable collection of 14 chapters with empirical studies from leading researchers. The book addresses digital transformation in companies and organizations in Asia, analysing how disruptive technologies can help them have more efficient organization processes, create innovative products and services, be more resilient and achieve sustainable goals in the post-pandemic time. It fills a gap in the market offering a valuable collection of chapters that combines strategic topics for companies, organizations and nations today, such as digital economy, disruptive technologies, big data and knowledge management, with a specific focus on the Asian region, providing rich examples and studies focused in countries and regions within Asia. Written for scholars, researchers and other specialists in digitalization, this book offers a unique collection of insights into the current and future situation in Asia.

Digitalisation and Organisation Design aims to address key topics related to organisation design and knowledge management in the digital economy with organisational context, particularly in Asia. Asian nations are moving fast toward the digital economy. Doing business in the digital economy is different from the old way, and the role of organisation design and knowledge management is crucial to support innovative and creative ideas for tapping the huge market opportunities in which people are ready for digitalisation. Chapters in the book cover important topics related to organisation design and knowledge management for organisations, especially business organisations in Asia, to prepare and cultivate necessary means for advancing in the digital economy. This book offers readers a unique value, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It will present a valuable collection of chapters with empirical studies from leading researchers on the related topic within the main theme (Asian economies, digitalisation, knowledge management, organisational design). The collection of chapters will be conceptually and practically beneficial for academics, students and policy makers interested in the latest developments in organisation design and knowledge management in the digital economy in Asia. This book can be used as a main or supplementary resource for undergraduate and postgraduate students in business and related areas.

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. How can marketers and academics respond to this challenge in the wine industry? Every few months new technologies, new devices, and new practices require analysis, creative processes, and adaptation. E-marketing is a global strategy allowing the industry to reach niche markets. For the first time in history we are able to measure the consumption patterns of an entire market and adjust quickly to their behaviours. We are now leaving the Information Age and entering the Recommendation Age through opinion leaders and various trenders. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the word, this book is an invaluable guide to anyone working in, or interested in the wine industry.

Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. The Handbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point.

The fast progress in computer networks and their wide availability is complemented with on one hand the "explosion" of mobile computing and on the other hand the trends in the direction of ubiquitous computing. The merger of these technologies acts as a powerful enabler for new forms of highly dynamic collaborative organizations and the emergence of new business practices. Early efforts in the area of virtual enterprises (VE) were strongly constrained by the need to design and develop horizontal infrastructures aimed at supporting the basic collaboration needs of consortia of enterprises. Current trends, however, are more and more directed to the development of new vertical business models and corresponding support tools. In parallel to these efforts, after the first euphoria of the E-commerce wave and the disappointments caused by some simplistic approaches then adopted, there is a shift towards Business-to-Business solutions, as a way to effectively enable E-commerce. This is therefore a time of convergence of the virtual enterprise and e-business developments. This book contains selected articles from PRO-VE 2000, the second working conference on Infrastructures for Virtual Enterprises, which was sponsored by the International Federation for Information Processing (IFIP) and held in FlorianA3polis, Brazil in December 2000. The included articles represent relevant examples of the current state of the art in virtual enterprises and support for electronic business. Together with a diversity of application domains, the emphasis is mostly on: the new forms of virtual organizations, support for agility, modeling and execution of distributed business processes, management of enterpriseclusters, distributed/federated information management, knowledge management, logistics for electronic commerce, and safe communication. In other words, the book is mainly focused on the management of business-to-business cooperation in virtual and smart organizations. The implantation of electronic business and the virtual enterprise area is not only a technological problem. Therefore, aspects such as socio-organizational transformations, training needs, legal and ethical issues, and intellectual property rights, are also addressed in the book. E-Business and Virtual Enterprises is essential reading for researchers, engineers, practitioners, and engineering students in production engineering, computer science, electrical engineering, mechanical engineering, organizational science, and industrial sociology.

Blockchain is the popular name given to the exciting, evolving world of distributed ledger technology (DLT). Blockchains offer equitable and secure access to data, as well as transparency and immutability. Organisations can decide to use blockchain to upgrade whatever ledgers they are currently deploying (for example, relational databases, spreadsheets and cumbersome operating models) for their data and technology stack in terms of books and records, transactions, storage, production services and in many other areas. This book describes the applied use of blockchain technology in the enterprise world. Written by two expert practitioners in the field, the book is in two main parts: (1) an introduction to the history of, and a critical context explainer about, the emergence of blockchain written in natural language and providing a tour of the features, functionality and challenges of blockchain and DLT; and (2) a series of six applied organisational use cases in (i) trade finance, (ii) healthcare, (iii) retail savings & investments, (iv) real estate, (v) central bank digital currencies (CBDC) and (vi) fund management that offer the reader a straightforward, easy-to-read comparison between 'old world' technology (such as platforms, people and processes) versus what blockchain ledgers offer to enterprises and organisations in terms of improved efficiency, performance, security and access to business data. Blockchain is sometimes tainted by association to Bitcoin, Onecoin and others. But as cryptocurrencies and stock markets continue to rise and fall with volatility and the world economy emerges changed by coronavirus, working from home and the threat of inflation, many enterprises, organisations and governments are looking again at the powerful features of blockchain and wondering how DLT may help them adapt. This book is an ideal introduction to the practical and applied nature of blockchain and DLT solutions for business executives, business students, managers, C-suite senior leaders, software architects and policy makers and sets out, clearly and professionally, the benefits and challenges of the actual business applications of blockchain.

Blockchain is the popular name given to the exciting, evolving world of distributed ledger technology (DLT). Blockchains offer equitable and secure access to data, as well as transparency and immutability. Organisations can decide to use blockchain to upgrade whatever ledgers they are currently deploying (for example, relational databases, spreadsheets and cumbersome operating models) for their data and technology stack in terms of books and records, transactions, storage, production services and in many other areas. This book describes the applied use of blockchain technology in the enterprise world. Written by two expert practitioners in the field, the book is in two main parts: (1) an introduction to the history of, and a critical context explainer about, the emergence of blockchain written in natural language and providing a tour of the features, functionality and challenges of blockchain and DLT; and (2) a series of six applied organisational use cases in (i) trade finance, (ii) healthcare, (iii) retail savings & investments, (iv) real estate, (v) central bank digital currencies (CBDC) and (vi) fund management that offer the reader a straightforward, easy-to-read comparison between 'old world' technology (such as platforms, people and processes) versus what blockchain ledgers offer to enterprises and organisations in terms of improved efficiency, performance, security and access to business data. Blockchain is sometimes tainted by association to Bitcoin, Onecoin and others. But as cryptocurrencies and stock markets continue to rise and fall with volatility and the world economy emerges changed by coronavirus, working from home and the threat of inflation, many enterprises, organisations and governments are looking again at the powerful features of blockchain and wondering how DLT may help them adapt. This book is an ideal introduction to the practical and applied nature of blockchain and DLT solutions for business executives, business students, managers, C-suite senior leaders, software architects and policy makers and sets out, clearly and professionally, the benefits and challenges of the actual business applications of blockchain.

It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.

Many people believe that Amazon s success is the direct result of a strong user shopping experience. This however is only part of the reason shy Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. Amazon s Dirty Little Secrets" will show you how you can accomplish this for your company.

"Amazon s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.

P Plenty of traffic

O Offer something for free

W Win their trust

E Engaging experience

R Request an action

+ additional tips & secrets

Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book."

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Across the United States, individuals and small businesses are increasingly buying and selling goods and services online. According to the U.S. Census Bureau, the total value of online transactions in the United States grew from $3 trillion in 2006 to $5.4 trillion in 2012, about a third of U.S. GDP. Increasingly, these transactions are cross border. By 2017, a third of U.S. business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions will be with foreign counterparts, up from 16 percent today.

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features * Introduces computational advertising and Internet monetization * Covers data processing, utilization, and trading * Uses business logic as the driving force to explain online advertising products and technology advancement * Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems * Includes case studies and code snippets

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

This book explores various e-Services related to health, learning, culture, media and the news, and the influences the Web and related technologies have had and continue to have in each of these areas, both on service providers and service users. It provides insights into the main technological and human issues regarding healthcare, aging population, recent challenges in the educational environment, the impact of digital technologies on culture and heritage, cultural diversity, freedom of expression, intellectual property, fake news and, last but not least, public opinion manipulation and ethical issues. Its main aim is to bridge the gap between technological solutions, their successful implementation, and the fruitful utilization of the main set of e-Services mostly delivered by private or public companies. Today, various parameters actively influence e-Services' success or failure: cultural aspects, organisational and privacy issues, bureaucracy and workflows, infrastructure and technology in general, user habits, literacy, capacity or merely interaction design. This includes having a significant population of citizens who are willing and able to adopt and use online services; as well as developing the managerial and technical capability to implement applications that meet citizens' needs. This book helps readers understand the mutual dependencies involved; further, a selection of success stories and failures, duly commented on, enables readers to identify the right approach to innovation in areas that offer the opportunity to reach a wide audience with minimal effort. With its balanced humanistic and technological approach, the book mainly targets public authorities, decision-makers, stakeholders, solution developers, and graduate students.