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Books > Business & Economics > Business & management > E-commerce

Online Dispute Resolution For Business - B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts... Online Dispute Resolution For Business - B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts (Hardcover, 1st ed)
Colin Rule
R872 R761 Discovery Miles 7 610 Save R111 (13%) Ships in 18 - 22 working days

In this original and highly useful resource, Colin Rule— a pioneer in the field of online dispute resolution (ODR)— shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Based on exclusive research and up-to-date best practices, Online Dispute Resolution for Business presents expert advice on how ODR can save time and money, offering timely suggestions and proven approaches for resolving business related conflicts online.


The Website Investor - The Guide to Buying an Online Website Business for Passive Income (Paperback): Jeff Hunt The Website Investor - The Guide to Buying an Online Website Business for Passive Income (Paperback)
Jeff Hunt
R356 Discovery Miles 3 560 Ships in 10 - 15 working days

Ever Wanted to Own Your Own Business? The Website Investor exposes the financial potential of website ownership to everyone who ever wanted to own their own business and work from home. Whether you want to earn $500 per month or $5 million, there is already a website for sale doing just that. Savvy businesspeople know never to start from scratch. The Website Investor reveals how to find websites with existing profits and existing customers so you can take advantage of someone else's hard work. You'll learn how to: * Locate website opportunities that are right for you * Uncover hidden gems by assessing untapped potential * Estimate a website's value * Avoid risk and scams * Get the price you want * Take over from the seller with minimum fuss * Outsource work you don't want to do or don't know how to do * Make passive income from "no effort" and "low effort" websites "......endorsement....." Joel Comm - New York Times bestselling author of KaChing: Running an Online Business That Pays and Pays Jeff Hunt owns more than three hundred income-producing websites and will help you get in the game at HeckYeah.org - Heck Yeah You Can Do It!

Marketing - The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing (Hardcover): Ace... Marketing - The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing (Hardcover)
Ace McCloud
R527 R492 Discovery Miles 4 920 Save R35 (7%) Ships in 18 - 22 working days
Luxury Strategy in Action (Hardcover): J Hoffmann, I. Coste-Maniere Luxury Strategy in Action (Hardcover)
J Hoffmann, I. Coste-Maniere
R1,640 Discovery Miles 16 400 Ships in 18 - 22 working days

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Amazon's Dirty Little Secrets - How to Use the Power of Others to Market and Sell for You (Paperback): Greg Jameson Amazon's Dirty Little Secrets - How to Use the Power of Others to Market and Sell for You (Paperback)
Greg Jameson
R351 Discovery Miles 3 510 Ships in 10 - 15 working days

Many people believe that Amazon s success is the direct result of a strong user shopping experience. This however is only part of the reason shy Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. Amazon s Dirty Little Secrets" will show you how you can accomplish this for your company.

"Amazon s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.

P Plenty of traffic

O Offer something for free

W Win their trust

E Engaging experience

R Request an action

+ additional tips & secrets

Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book."

E-Business, e-Government & Small and Medium-Size Enterprises - Opportunities and Challenges (Hardcover, illustrated Edition):... E-Business, e-Government & Small and Medium-Size Enterprises - Opportunities and Challenges (Hardcover, illustrated Edition)
Brian J. Corbitt, Nabeel A. Y Al-Qirim
R2,136 Discovery Miles 21 360 Ships in 18 - 22 working days

Much of the e-commerce and IT research in small and medium sized enterprises (SME) indicates that these smaller businesses are lagging behind in implementing technological advances. This raises concerns for these SME's success as the Information Age becomes ever more of a reality. e-Business, e-Government & Small and Medium-Size Enterprises: Opportunities and Challenges offers a collection of chapters highlighting successful policy and practices which encourage SME's success in numerous different countries. Such a collection of international experiences and expertise offers policymakers, legislators, researchers, and to professionals insight into addressing the significant issues that are importance to the small business sector and ultimately will lead to the depiction of a more effective regulatory frameworks that will lead to the long-term success of EC in SMEs in countries around the world.

Digital Governance - Leading and Thriving in a World of Fast-Changing Technologies (Hardcover): Jeremy Green, Stephen Daniels Digital Governance - Leading and Thriving in a World of Fast-Changing Technologies (Hardcover)
Jeremy Green, Stephen Daniels
R1,146 Discovery Miles 11 460 Ships in 10 - 15 working days

Digital Governance provides managers with a simple and jargon-free introduction to the impact that digital technology can have on the governance of their organisations. Digital technology is at the heart of any enterprise today, changing business processes and the way we work. But this technology is often used inefficiently, riskily or inappropriately. Worse perhaps, many organisational leaders fail to grasp the opportunities it offers and thus fail to "transform" their organisations through the use of technology. This book provides an explanation of the basic issues around the opportunities and risks associated with digital technology. It describes the role that digital technology can play across organisations (and not just behind the locked doors of the IT department), giving boards and top management the insight to develop strategies for investing in and exploiting digital technology as well as arming them with the knowledge required to ask the right questions of specialists and to detect when the answers given are evasive or irrelevant. International in its scope, this essential book covers the fundamental principles of digital governance such as leadership, capability, accountability for value creation and transparency of reporting, integrity and ethical behaviour.

Social Inclusion and Usability of ICT-enabled Services. (Paperback): Jyoti Choudrie, Panayiota Tsatsou, Sherah Kurnia Social Inclusion and Usability of ICT-enabled Services. (Paperback)
Jyoti Choudrie, Panayiota Tsatsou, Sherah Kurnia
R1,404 Discovery Miles 14 040 Ships in 10 - 15 working days

Social Inclusion and Usability of Innovative ICT-enabled Services is a cutting-edge research book written for researchers, students, academics, technology experts, activists and policy makers. The book explores a wide range of issues concerning innovative ICT-enabled digital services, their usability and their consequent role in social inclusion, It includes the impacts of the use of ICT-enabled digital services on individuals, organisations, governments and society, and offers a theoretically informed and empirically rich account of the socio-technical, management and policy aspects of social inclusion and innovative ICT-enabled digital services. This publication offers insights from the perspectives of Information Systems, Media and Communications, Management and Social Policy, drawing on research from these disciplines to inform readers on diverse aspects of social inclusion and usability of innovative ICT-enabled digital services. The originality of this book lies in the combination of socio-technical, management and policy perspectives offered by the contributors, and integrated by the editors, as well as in the interdisciplinary and both theoretically framed and empirically rich features of the various chapters of the book. While providing a timely account of existing evidence and debates in the field of social inclusion and technology usability, this book will also offer some original insights into what practitioners, experts and researchers are to expect in the near future to be the emerging issues and agendas concerning the role of technology usability in social inclusion and the emerging forms and attributes of the latter. Through a collection of high quality, peer reviewed papers; Social Inclusion and Usability of Innovative ICT-enabled Services will enhance knowledge of social inclusion and usability of innovative ICT-enabled digital services and applications at a diver

Acquiring Card Payments (Hardcover): Ilya Dubinsky Acquiring Card Payments (Hardcover)
Ilya Dubinsky
R3,348 Discovery Miles 33 480 Ships in 10 - 15 working days

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides practical knowledge and insight that allow engineers to navigate systems as well as the massive tomes containing standards and manuals. Dedicated to card acquiring exclusively, the book covers: Payment cards and protocols EMV contact chip and contactless transactions Disputes, arbitration, and compliance Data security standards in the payment card industry Validation algorithms Code tables Basic cryptography Pin block formats and algorithms When necessary the book discusses issuer-side features or standards insomuch as they are required for the sake of completeness. For example, protocols such as EMV 3-D Secure are not covered to the last exhaustive detail. Instead, this book provides an overview, justification, and logic behind each message of the protocol and leaves the task of listing all fields and their formats to the standard document itself. The chapter on EMV contact transactions is comprehensive to fully explain this complex topic in order to provide a basis for understanding EMV contactless transaction. A guide to behind-the-scenes business processes, relevant industry standards, best practices, and cryptographic algorithms, Acquiring Card Payments covers the essentials so readers can master the standards and latest developments of card payment systems and technology

One Million Followers, Updated Edition - How I Built a Massive Social Following in 30 Days (Hardcover): Brendan Kane One Million Followers, Updated Edition - How I Built a Massive Social Following in 30 Days (Hardcover)
Brendan Kane
R662 Discovery Miles 6 620 Ships in 10 - 15 working days

Discover the updated edition of the go-to guide for rapidly scaling your social media platform. More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how-in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog-and now he'll share his secrets to success with you. In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn. Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: * Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google * Ray Chan, CEO and cofounder of 9GAG * Julius Dein, internet personality and magician with nearly 16 million Facebook followers * Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas * Phil Ranta, former COO of Studio71 and VP of network at Fullscreen * Eamonn Carey, managing director at Techstars London * Jonathan Skogmo, founder and CEO of Jukin Media, Inc. * Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Developing the Digital Economy in ASEAN (Hardcover): Lurong Chen, Fukunari Kimura Developing the Digital Economy in ASEAN (Hardcover)
Lurong Chen, Fukunari Kimura
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia's needs and efforts to improve the regional legal and economic conditions to support e-commerce. This book looks at the rules and regulations on e-commerce, and e-commerce for inclusiveness growth. It provides insights from several ASEAN member states and discovers the requirements for Asian countries to better grasp the new juncture of growth associated with economic digitalization, which also have deep implications on continuous regional integration and community-building.

Online Resolution of E-commerce Disputes - Perspectives from the European Union, the UK, and China (Hardcover, 1st ed. 2020):... Online Resolution of E-commerce Disputes - Perspectives from the European Union, the UK, and China (Hardcover, 1st ed. 2020)
Jie Zheng
R3,384 Discovery Miles 33 840 Ships in 18 - 22 working days

This book discusses how technological innovations have affected the resolution of disputes arising from electronic commerce in the European Union, UK and China. Online dispute resolution (ODR) is a form of alternative dispute resolution in which information technology is used to establish a process that is more effective and conducive to resolving the specific types of dispute for which it was created. This book focuses on out-of-court ODR and the resolution of disputes in the field of electronic commerce. It explores the potential of ODR in this specific e-commerce context and investigates whether the current use of ODR is in line with the principles of access to justice and procedural fairness. Moreover, it examines the major concerns surrounding the development of ODR, e.g. the extent to which electronic ADR agreements are recognized by national courts in cross-border e-commerce transactions, how procedural justice is ensured in ODR proceedings, and whether ODR outcomes can be effectively enforced. To this end, the book assesses the current and potential role of ODR in resolving e-commerce disputes, identifies the legal framework for and legal barriers to the development of ODR, and makes recommendations as to the direction in which practice and the current legal framework should evolve. In closing, the book draws on the latest legislation in the field of e-commerce law and dispute resolution in order to make recommendations for future ODR design, such as the EU Platform-to-Business Regulation on Promoting Fairness and Transparency for Business Users of Online Intermediation Services (2019) and the United Nations Convention on International Settlement Agreements Resulting from Mediation (2018), which provide the legal basis for ODR's future development.

Creating and Managing a CRM Platform for your Organisation (Hardcover): Richard Boulton Creating and Managing a CRM Platform for your Organisation (Hardcover)
Richard Boulton
R4,478 Discovery Miles 44 780 Ships in 10 - 15 working days

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation's customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.

Service Innovation (Hardcover): Esam Mustafa Service Innovation (Hardcover)
Esam Mustafa
R4,482 Discovery Miles 44 820 Ships in 10 - 15 working days

This book looks at service innovation, service industries, and innovation performance in services. It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation. The book will be useful for academics interested in service innovation as well as practitioners in the service business.

The Business of Innovating Online - Practical Tips and Advice from Industry Leaders (Paperback): Kathryn E. Linder The Business of Innovating Online - Practical Tips and Advice from Industry Leaders (Paperback)
Kathryn E. Linder
R1,085 Discovery Miles 10 850 Ships in 10 - 15 working days

The Business of Innovating Online responds to a critical need for concrete narratives of innovation success that can serve as a foundation for administrators and leaders who are in need of practical guidance as they scale and grow their online learning organizations. Through specific examples and practical suggestions from experienced e-learning leaders, readers will be introduced to concrete strategies for how to create a climate of creativity and innovation that can lead to more successful and scalable online programs and initiatives. The Business of Innovating Online demystifies the relationship between business, creativity, and innovation by describing the logistics required to create an agile online education enterprise. Topics discussed will include: Defining innovation and creativity for online education and e-learning Knowing when and how to innovate Creating a culture of innovation Effectively leading innovation Collaborative innovation Making innovation stick and transitioning innovative strategies into day-to-day practice Assuring quality in the midst of innovation Staffing structures/administrative stability to support creativity and innovation The Business of Innovating Online provides both novice and experienced online education administrators with a comprehensive overview of a range of online innovations, how they came to be created, the components that led to their success, and concrete steps that they can take to create a more innovative culture for their own e-learning organization.

Digital Vortex - How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game (Hardcover): Michael Wade,... Digital Vortex - How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game (Hardcover)
Michael Wade, Jeff Loucks, James Macaulay
R731 Discovery Miles 7 310 Ships in 10 - 15 working days
How to Write Copy That Sells - The Step-By-Step System for More Sales, to More Customers, More Often (Paperback): Ray Edwards How to Write Copy That Sells - The Step-By-Step System for More Sales, to More Customers, More Often (Paperback)
Ray Edwards
R354 Discovery Miles 3 540 Ships in 10 - 15 working days

This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

Digital Marketer (Paperback): Eileen Brown, Betsy Aoki Digital Marketer (Paperback)
Eileen Brown, Betsy Aoki
R711 Discovery Miles 7 110 Ships in 18 - 22 working days

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

Impact of E-Business Technologies on Public and Private Organizations - Industry Comparisons and Perspectives (Hardcover, New):... Impact of E-Business Technologies on Public and Private Organizations - Industry Comparisons and Perspectives (Hardcover, New)
Ozlem Bak, Nola Stair
R4,587 Discovery Miles 45 870 Ships in 18 - 22 working days

The development and implementation of new e-business technologies has a significant impact on organizations and their relationships within and outside their boundaries. Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons assesses the impact of e-business technologies on different organizations, which include higher education institutions, multinational automotive corporations, and health providers. This publication integrates multiple theoretical perspectives on e-business technologies and presents industry-specific comparisons of new practices and trends, making it a comprehensive resource for professionals, students, and researchers.

A Global Guide to FinTech and Future Payment Trends (Hardcover): Peter Goldfinch A Global Guide to FinTech and Future Payment Trends (Hardcover)
Peter Goldfinch
R4,484 Discovery Miles 44 840 Ships in 10 - 15 working days

Being able to make and receive payments is an essential facet of modern life. It is integral to the banking and finance systems, and it touches all global citizens. In some areas, payment systems are rapidly evolving - moving swiftly from paper payment instruments, to electronic, to real-time - but in others, underdeveloped payment systems hold back economic and social development. This book is intended to assist the reader in navigating the payments landscape. The author explores highly topical areas, such as the role of payment systems in enabling commerce to contribute to the development of emerging economies, the evolution of payment systems from paper instruments to computerization, the role of cryptocurrencies, and the slow decline of plastic credit and debit cards owing to alternative forms of payment being introduced. Altogether, this book provides a comprehensive overview of the evolution of payment and offers projections for the future, encouraging readers to explore their own predictions, using the framework that the book has provided. It is vital reading for technologists, marketers, executives and investors in the FinTech sector, as well as academics teaching business and technology courses.

The Internet Encyclopedia, Volume 1 (A - F) (Hardcover): Hossein Bidgoli The Internet Encyclopedia, Volume 1 (A - F) (Hardcover)
Hossein Bidgoli
R8,537 Discovery Miles 85 370 Ships in 18 - 22 working days

Covering every aspect of the internet for professionals, this up-to-date, three-volume compendium offers a broad perspective on the internet as a business tool, an IT platform, and a medium for communications and commerce. It presents leading-edge theory and developments as described by global experts from such prestigious institutions as Stanford University and Harvard University, and such leading corporations as Microsoft and Sun Microsystems. It is available in both a print version and as an online product. The key features of the volumes include: detailed cross-referencing and extensive references to additional reading; more than 200 articles vigorously peer-reviewed by more than 800 academics and practitioners from around the world; more than 1000 illustrations and tables for in-depth understanding of complex subjects; and eleven major subject categories that address key issues in design, utilization, and management of internet-based systems.

Network-Centric Service Oriented Enterprise (Hardcover): William Y Chang Network-Centric Service Oriented Enterprise (Hardcover)
William Y Chang
R4,311 Discovery Miles 43 110 Ships in 18 - 22 working days

The emergence of Enterprise services has triggered a major paradigm shift in distributed computing: from Object-Oriented Architecture (OOA) to Service-Oriented Architecture (SOA). As the need grows to incorporate and exchange information across wire-line and wireless networks, so grows the necessity to establish an infrastructure for high-distribution communities in a timely and safe manner. Network-Centric Service-Oriented Enterprise (NSCOE) is seen as heralding the next generation of mainstream Enterprise-business information collaboration solution that can enforce information and decision superiority in the decentralized, loosely-coupled, and highly interoperable service environments. Network-Centric Service Oriented Enterprise establishes a system-of-systems (SoS) view of information technologies, offering a synergistic combination of data and information-processing capacity upon an innovative networked-management framework.

Blockchain - Transforming Your Business and Our World (Hardcover): Philippa Ryan, Mark Van Rijmenam Blockchain - Transforming Your Business and Our World (Hardcover)
Philippa Ryan, Mark Van Rijmenam
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days

The internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals, organisations, and things, so that we can manage, verify, and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data, manage its analysis, and automate its use. With better data comes better decision-making. In this way, Blockchain can contribute to solving climate change, reduce voting fraud, fix our identity systems, improve fair trade, and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples, this book shows how Blockchain can take over where the internet has fallen short.

Integrated Management from E-Business Perspective - Concepts, Architectures and Methodologies (Hardcover, New): Pradeep K. Ray Integrated Management from E-Business Perspective - Concepts, Architectures and Methodologies (Hardcover, New)
Pradeep K. Ray
R2,460 Discovery Miles 24 600 Ships in 10 - 15 working days

E-Business covers a broad spectrum of businesses based on the Internet, including e-commerce, e-healthcare, e-government and e tailing. While substantial attention is being given to the planning and development of e-business applications, the efficiency and effectiveness of e-business systems will largely depend on management solutions. These management solutions demand a good grasp of both the technical and business perspectives of an e-business service. There have been many books on the Internet based on e-commerce, Internet protocols, distributed components etc. However, none of these books address the problem of managing e business as a set of networked services. They do not link enterprise management with network and systems management. This book provides an overview of the emerging techniques for IT service management from a business perspective with case studies from telecommunication and healthcare sectors. It integrates the business perspective with relevant technical standards, such as SNMP, WBEM and DMI. This book presents some concepts and methodologies that enable the development of effective and efficient management systems for networked services. The book is intended to familiarize practicing managers, engineers, and graduate level students with networked service management concepts, architectures and methodologies with reference to evolving standards. It should be useful in a number of disciplines, such as business management, information systems, computers and networking, and telecommunications.

Appendix 2 is based on TeleManagement (TM) Forum's documents on TOM (GB921, GB910 and GB908). While this appendix has explained the basic management concept of an e-telco, TMForum now recommends the use of eTOM as explained in www.tmforum.com. An overview of eTOM is available in the report The TeleManagement Forum's enhanced Telecom Operations Map (eTOM) by Michael Kelly appearing in the Journal of Network and Systems Management in March 2003.

Time-aware Conversion Prediction For E-commerce (Hardcover): Wendi Ji, Xiaoling Wang, Aoying Zhou Time-aware Conversion Prediction For E-commerce (Hardcover)
Wendi Ji, Xiaoling Wang, Aoying Zhou
R2,826 Discovery Miles 28 260 Ships in 18 - 22 working days

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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