This unique compendium provides a novel research on how time
influences the conversions of advertising and product
recommendation in E-commerce. It proposes time-aware conversion
prediction models to solve the problem - what products should be
recommended for a given period to maximize conversion? The volume
also presents a series of researches on how to build data-driven
attribution models to allocate the time-sensitive contribution of
advertisements to the conversion. This must-have reference text
will be invaluable for researchers, professionals, academics and
graduate students keen in databases and artificial intelligence.
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