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Books > Business & Economics > Business & management > E-commerce

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Time-aware Conversion Prediction For E-commerce (Hardcover) Loot Price: R3,218

Discovery Miles 32 180

Repayment Terms: R302 pm x 12*

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Time-aware Conversion Prediction For E-commerce (Hardcover): Wendi Ji, Xiaoling Wang, Aoying Zhou

Time-aware Conversion Prediction For E-commerce (Hardcover)

Wendi Ji, Xiaoling Wang, Aoying Zhou

Series: East China Normal University Scientific Reports, 7

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Loot Price R3,218 Discovery Miles 32 180 | Repayment Terms: R302 pm x 12*

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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Series:	East China Normal University Scientific Reports, 7
Release date:	March 2018
First published:	2018
Authors:	Wendi Ji • Xiaoling Wang • Aoying Zhou
Dimensions:	158 x 235 x 16mm (L x W x T)
Format:	Hardcover
Pages:	152
ISBN-13:	978-981-3224-70-4
Categories:	Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	981-3224-70-3
Barcode:	9789813224704