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Books > Business & Economics > Business & management > E-commerce
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Innovation and Export - The Joint Challenge of the Small Company (Hardcover)
Loot Price: R3,861
Discovery Miles 38 610
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Innovation and Export - The Joint Challenge of the Small Company (Hardcover)
Expected to ship within 12 - 17 working days
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The concepts of innovation and export are traditionally considered
in isolation, both within companies and within the support
organizations dedicated to them. As a result, within this broad
research field, very little academic work has focused on how to
implement their relationship at an operational level. This book
proposes a joint diagnostic tool for SMEs, highlighting good
practices to be mastered in order to simultaneously improve
innovation and export performance, in the form of a virtuous
circle. Innovation and Export focuses on the integration of
innovation and export into the strategic management of SMEs, for
which the use of synergies is a powerful lever to overcome any
difficulties in mobilizing significant resources.
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