Grow your customer base with games! Gamification is the practice of
adding elements of gameplay into marketing materials to better
engage customers. In Gamification Marketing For Dummies, you'll
learn to use this proven strategy to capture the attention of your
target markets and boost your results using valuable gamification
data. Games are fun! That's why gamification is so
successful--customers will jump at the chance to play and win your
custom-developed marketing game. You'll connect with your customers
and create lasting memories. Whether or not you are digitally
savvy, this book will teach you the basics of gamification, from
choosing the right game to capturing the user behavior data that
the game generates. Use games to increase customer engagement and
marketing results Learn how to choose or commission the right games
for your market Plan and execute a successful gamification strategy
Learn from data generated inside your game for valuable market
insights From simple strategies like customer loyalty programs to
complex, branded, social game apps, this book will point in the
direction of gamification that works for you.
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