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Gamification Marketing For Dummies (Paperback) Loot Price: R568
Discovery Miles 5 680
You Save: R46 (7%)
Gamification Marketing For Dummies (Paperback): Z Chishti

Gamification Marketing For Dummies (Paperback)

Z Chishti

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Was R614 Loot Price R568 Discovery Miles 5 680 You Save R46 (7%)

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Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: November 2020
First published: 2020
Authors: Z Chishti
Dimensions: 234 x 188 x 18mm (L x W x T)
Format: Paperback
Pages: 304
ISBN-13: 978-1-119-66397-3
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
Books > Promotion > For Dummies > Business
LSN: 1-119-66397-0
Barcode: 9781119663973

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