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Books > Business & Economics > Business & management > E-commerce

Intelligent Techniques in E-Commerce - A Case Based Reasoning Perspective (Hardcover, 2004 ed.): Zhaohao Sun, Gavin R Finnie Intelligent Techniques in E-Commerce - A Case Based Reasoning Perspective (Hardcover, 2004 ed.)
Zhaohao Sun, Gavin R Finnie
R4,183 Discovery Miles 41 830 Ships in 18 - 22 working days

E-commerce has passed through a number of stages in the minds of most readers of the daily press. Initially it was the province of the specialist and considered almost irrelevant to the needs and activities of everyday life - companies looking for venture capital in this area had little if any chance of obtaining sufficient funds from the rather conservative investors who provided the only source of start-up capital. Then came the dot. com boom -and suddenly e-commerce was the most exciting topic possible Venture capital was available from every possible source and almost any company with a . com in its name could be assured of instant funding on request. This boom was, inevitably, followed by the dot. com bust and the press wamed that the days of e-commerce were gone, perhaps never to return. This apparently confusing 'stages of growth' model is in reality nothing ofthe sort. E-commerce is simply the logical outcome of combining computers with tele communications networks. The astonishing changes which a global economy has brought with it are reflected in the changes to the way we do business which are increasingly synonymous with e-commerce. Indeed, the term e-commerce itself is coming to mean only the transaction-based component of e-business-'any process that a business organisation conducts over a computer-mediated network' as Thomas Mesenbourg ofthe U. S. Census Bureau said in 1999."

Analytics Enabled Decision Making (Hardcover, 1st ed. 2023): Vinod Sharma, Chandan Maheskar, Jeanne Poulose Analytics Enabled Decision Making (Hardcover, 1st ed. 2023)
Vinod Sharma, Chandan Maheskar, Jeanne Poulose
R4,949 Discovery Miles 49 490 Ships in 10 - 15 working days

Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of 'big data', has fanned the usages of machine learning techniques and the acceptance of 'Analytics Enabled Decision Making'. This book provides a holistic theoretical perspective combined with the application of such theories by drawing on the experiences of industry professionals and academicians from around the world. The book discusses several paradigms including pattern mining, clustering, classification, and data analysis to name a few. The main objective of this book is to offer insight into the process of decision-making that is accelerated and made more precise with the help of analytics.

MoneyGPT - AI and the Threat to the Global Economy (Paperback): James Rickards MoneyGPT - AI and the Threat to the Global Economy (Paperback)
James Rickards
R505 R450 Discovery Miles 4 500 Save R55 (11%) Ships in 5 - 10 working days

Financial expert, investment advisor and New York Times bestselling author James Rickards shows how generative AI is reshaping the world of finance, explaining what smart investors can do to protect their assets.

AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we are only just beginning to fully understand.

In this book, Rickards shows how models like ChatGPT work, and how they can be leveraged to capitalize on markets and avoid losses by providing accurate, up-to-date financial insights. Rickards’ guide is essential reading for anyone looking to navigate this tumultuous new climate.

James Rickards breaks down the best ways you can protect your wealth in the age of the shifting financial markets, busting the myths surrounding all the usual doomsday predictions around super intelligent AI.

Digital Business Models - Concepts, Models, and the Alphabet Case Study (Hardcover, 1st ed. 2019): Bernd W. Wirtz Digital Business Models - Concepts, Models, and the Alphabet Case Study (Hardcover, 1st ed. 2019)
Bernd W. Wirtz
R3,669 Discovery Miles 36 690 Ships in 10 - 15 working days

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Hardcover): Anil Kumar, Manoj Kumar Dash Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Hardcover)
Anil Kumar, Manoj Kumar Dash
R5,074 Discovery Miles 50 740 Ships in 18 - 22 working days

The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

Equity Valuation and Negative Earnings - The Case of the dot.com Bubble (Hardcover, 1st ed. 2017): Ana Paula Matias Gama,... Equity Valuation and Negative Earnings - The Case of the dot.com Bubble (Hardcover, 1st ed. 2017)
Ana Paula Matias Gama, Liliane Cristina Segura, Marco Antonio Figueiredo Milani Filho
R3,277 Discovery Miles 32 770 Ships in 10 - 15 working days

Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before. With a focus on U.S. Internet companies, the book explores both the birth and the death of the new economy, and how negative earnings and losses still garnered large investments and successful IPOs (Initial Public Offerings). As Internet based ventures and the digital economy keep attracting large amounts of equity financing, this book explains that there is something unique in the valuation and pricing of tech companies. The book was written for corporate financiers, capital market professionals, and academics to further their understanding of equity valuation and the effects of equity trading.

The Whole Process of E-commerce Security Management System - Design and Implementation (Hardcover, 1st ed. 2023): Ronggang... The Whole Process of E-commerce Security Management System - Design and Implementation (Hardcover, 1st ed. 2023)
Ronggang Zhang, Lijuan Fang, Xiaoping He, Chuan Wei
R2,652 Discovery Miles 26 520 Ships in 18 - 22 working days

This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and system, and designs and constructs the whole process security management organization and operation system of e-commerce. It focuses on the core and most prominent risk control links (i.e. security impact factors) in e-commerce security, including e-commerce information and network security risk, e-commerce transaction risk, e-commerce credit risk, e-commerce personnel risk, etc. Then, the tools and methods for identifying and controlling various risks are described in detail, at the same time, management decision-making and coordination are integrated into the risk management. Finally, a closed loop of self-optimization is established by a continuous optimization evolution path of e-commerce security management.

Virtual Team Leadership and Collaborative Engineering Advancements - Contemporary Issues and Implications (Hardcover): Ned Kock Virtual Team Leadership and Collaborative Engineering Advancements - Contemporary Issues and Implications (Hardcover)
Ned Kock
R4,959 Discovery Miles 49 590 Ships in 18 - 22 working days

Virtual team leadership and collaborative engineering bring teams, product engineering, and processes into the 21st century through the use of e-collaboration technologies. These powerful tools accomplish work efficiently and effectively, whether communication takes place only through e-collaboration technologies or in combination with face-to-face interaction. ""Virtual Team Leadership and Collaborative Engineering Advancements: Contemporary Issues and Implications"" addresses a range of e-collaboration topics, with emphasis on two particularly challenging ones: virtual team leadership and collaborative engineering. With contributing authors among the most accomplished e-collaboration, virtual team leadership, and collaborative engineering researchers in the world today, this book presents a blend of conceptual, theoretical, and applied chapters creating a publication that will serve both academics and practitioners.

Building Your Personal Brand in the Age of Social Media (Hardcover, Large Type / Large Print Ed): George Stallion Building Your Personal Brand in the Age of Social Media (Hardcover, Large Type / Large Print Ed)
George Stallion
R493 Discovery Miles 4 930 Ships in 10 - 15 working days
Social Media Marketing - How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand Using Instagram... Social Media Marketing - How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand Using Instagram Influencers, YouTube, Facebook Advertising, LinkedIn, Pinterest, and Twitter (Hardcover)
Matt Golden
R665 R594 Discovery Miles 5 940 Save R71 (11%) Ships in 18 - 22 working days
Instagram Marketing and Advertising for Small Business Owners in 2019 - The 5 Step Insta-Profit Formula to Create a Winning... Instagram Marketing and Advertising for Small Business Owners in 2019 - The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow Your Brand and Get Real-World Results (Hardcover)
Mark Warner
R469 R443 Discovery Miles 4 430 Save R26 (6%) Ships in 18 - 22 working days
Passive Income Ideas And Home-Based Business Opportunities - 55 Ways To Make Money Online Analyzed (Hardcover): Michael Ezeanaka Passive Income Ideas And Home-Based Business Opportunities - 55 Ways To Make Money Online Analyzed (Hardcover)
Michael Ezeanaka
R810 R734 Discovery Miles 7 340 Save R76 (9%) Ships in 9 - 17 working days
Agile Virtual Enterprises - Implementation and Management Support (Hardcover): Agile Virtual Enterprises - Implementation and Management Support (Hardcover)
R2,515 Discovery Miles 25 150 Ships in 18 - 22 working days

Agile/virtual enterprise (A/VE) is seen as a new and most advanced organizational paradigm, and is expected to serve as a vehicle towards a seamless perfect alignment of the enterprise within the market. ""Agile Virtual Enterprises: Implementation and Management Support"" addresses A/VE as a highly dynamic, reconfigurable agile network of independent enterprises sharing all resources, including knowledge, market, and customers; using specific organizational architectures that introduce the enterprises' true virtual environments.

Advanced SEO Techniques (Paperback): Leroy Vincent Advanced SEO Techniques (Paperback)
Leroy Vincent
R222 R182 Discovery Miles 1 820 Save R40 (18%) Ships in 10 - 15 working days
Dictionary of e-Business - A Definitive Guide to Technology and Business Terms 2e (Hardcover, 2nd Edition): F. Botto Dictionary of e-Business - A Definitive Guide to Technology and Business Terms 2e (Hardcover, 2nd Edition)
F. Botto
R3,399 Discovery Miles 33 990 Ships in 18 - 22 working days

In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your signature with this invaluable guide.

It offers detailed definitions of the bewildering array of terms and phrases relating to e-Business and the Internet, plus short articles to explain more complex topics. Covering both business-related and technology terms, you'll never fall victim to fuzzy thinking again. Fully updated to cover new and emerging areas such as wireless and mobile technologies, this new edition will be your constant companion. No need to risk disastrous misinterpretation when you can have total accuracy at your fingertips.

  • Over 1500 references and many illustrations

  • Explains new and emerging technologies

  • Bridges the gap between definition and explanation

  • Includes trademarks and symbols

  • In-depth entries illuminate specific topics
New edition features:
  • Extended coverage of wireless and mobile terms

  • Numerous new entries on topics related to Java, XML, security, mCommerce and .NET
A one-stop reference for business managers, marketing specialists, consultants, business development analysts, IT project managers and anyone interested in the commercial potential of the Internet.
Blockchain Competitive Advantage - Whether you are an entrepreneur, investor, or established company, learn how to win the... Blockchain Competitive Advantage - Whether you are an entrepreneur, investor, or established company, learn how to win the battle for blockchain competitive advantage. (Hardcover)
Alison Davis, Matthew C. Le Merle
R981 Discovery Miles 9 810 Ships in 10 - 15 working days
Mastering E-Business Infrastructure (Hardcover, 2003 ed.): Veljko Milutinovic, Frederic Patricelli Mastering E-Business Infrastructure (Hardcover, 2003 ed.)
Veljko Milutinovic, Frederic Patricelli
R4,199 Discovery Miles 41 990 Ships in 18 - 22 working days

As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherofa friend. This letterofcondolence, more than any other wisdom, tells about the essence of the process of scientific creation, which is so important for both, the specific subject being covered by this book, and for the general science. When asked to address an SSGRR conference in Italy, prior to his death, Professor Herb Simon agreed that these lines be presented to all those who are interested in understanding the real essence oftheir own scientific struggle. Dear Professor Milutinovic: I want to extend my deepest sympathy to you and your family on the death of your father. His career was a very distinguished one, and his life spanned a most complex and difficult sequence of epochs in your country's history. Our generation (I am just a year younger than he was), like all its predecessors, leaves many tasks - hopefully no more than it inherited - for the next generation to take up; but even knowing that it must be so does not remove one's senseofloss in the parting.

E-Commerce Industry Chain - Theory and Practice (Hardcover, 1st ed. 2023): Qinghong Shuai, Zhongjun Li, Yun Zhang E-Commerce Industry Chain - Theory and Practice (Hardcover, 1st ed. 2023)
Qinghong Shuai, Zhongjun Li, Yun Zhang
R2,704 Discovery Miles 27 040 Ships in 18 - 22 working days

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

Social Media Made Me Rich - Here's How it Can do the Same for You (Hardcover): Matthew Loop Social Media Made Me Rich - Here's How it Can do the Same for You (Hardcover)
Matthew Loop
R906 Discovery Miles 9 060 Ships in 10 - 15 working days

Have you ever wondered what specific strategies the world's highest-paid Internet entrepreneurs are using to get rich? Are you tired of working forty hours per week at a job you dislike and not getting paid what you're worth? Would you like to learn how to package the knowledge already in your head and put it into high-earning digital products (ebooks, online courses, coaching programs, software, etc.)? Wouldn't it be great to make a bigger impact in the world by helping others and doing what you love? If you answered yes to any of these questions, read Matthew Loop's Social Media Made Me Rich. This tactical blueprint shares the common denominators of the wealthiest movers and shakers online. You'll learn: - How to profit big from Facebook, Instagram, YouTube, Twitter, Pinterest, Amazon, and Google. - The biggest (and dumbest) mistakes to avoid when using high-leverage social platforms. - A million-dollar plan so you can start from scratch and monetize who you are along with what you know. - The most sought after scripts that grow your brand, influence, and bottom line fast. - How to become the celebrity expert in your industry. - The secret to attracting greater numbers of clients and sales without spending money. Social Media Made Me Rich is a comprehensive resource that helps you achieve prosperity and abundance on your terms, even if you're starting from zero.

Developing Technologies in E-Services, Self-Services, and Mobile Communication - New Concepts (Hardcover): Ada Scupola Developing Technologies in E-Services, Self-Services, and Mobile Communication - New Concepts (Hardcover)
Ada Scupola
R4,597 Discovery Miles 45 970 Ships in 18 - 22 working days

Central to the study of e-services is the ability to evaluate critical success factors, which include quality, effectiveness, accessibility, and societal implications. Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools. This book reviews specific e-services such as e-banking and e-health initiatives and offers new perspectives useful to industry professionals and academicians interested in the creation, application, and evaluation of a number of different mobile and electronic services.

Domain-Namen Im Internet - Ein Wegweiser Fur Namensstrategien (English, German, Hardcover): Tim Schumacher, Thomas... Domain-Namen Im Internet - Ein Wegweiser Fur Namensstrategien (English, German, Hardcover)
Tim Schumacher, Thomas Ernstschneider, Andrea Wiehager
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

Der Domainname ist SchlA1/4ssel und AushAngeschild jeder Website. Je durchdachter die Wahl der Domain, um so besser die Kommunikation. Dieses Buch bietet einen Rundum-Service: ausgehend von der Bedeutung eines guten Domain-Namens bis hin zu Suche, Registrierung, Handel, Rechtsfragen und Zukunftsprognosen soll das BewuAtsein fA1/4r den Domain-Namen als Grundlage von Marketingstrategien im Internet geschArft werden. Das Buch bietet auAerdem eine Basis fA1/4r das Management von Domain-Portfolios und richtet sich an Internetverantwortliche in Unternehmen ebenso wie an AnwAlte mit Schwerpunkt Online-Recht.

Trust Networks for Recommender Systems (Hardcover, Edition. ed.): Patricia Victor, Chris Cornelis, Martine de Cock Trust Networks for Recommender Systems (Hardcover, Edition. ed.)
Patricia Victor, Chris Cornelis, Martine de Cock
R1,415 Discovery Miles 14 150 Ships in 18 - 22 working days

This book describes research performed in the context of trust/distrust propagation and aggregation, and their use in recommender systems. This is a hot research topic with important implications for various application areas. The main innovative contributions of the work are: -new bilattice-based model for trust and distrust, allowing for ignorance and inconsistency -proposals for various propagation and aggregation operators, including the analysis of mathematical properties -Evaluation of these operators on real data, including a discussion on the data sets and their characteristics. -A novel approach for identifying controversial items in a recommender system -An analysis on the utility of including distrust in recommender systems -Various approaches for trust based recommendations (a.o. base on collaborative filtering), an in depth experimental analysis, and proposal for a hybrid approach -Analysis of various user types in recommender systems to optimize bootstrapping of cold start users.

E-Commerce Power - How the Little Guys are Building Brands and Beating the Giants at E-Commerce (Paperback): Jason G. Miles E-Commerce Power - How the Little Guys are Building Brands and Beating the Giants at E-Commerce (Paperback)
Jason G. Miles
R365 Discovery Miles 3 650 Ships in 10 - 15 working days

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods - all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire - a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month. The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic. Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it. E-Commerce Power is: Packed with interviews featuring small business owners crushing it online. A practical framework that explains how to scale up an e-commerce business for even the most novice reader. An enthusiasm guide of Amazon's 3rd party selling system which has created a boom in Private Label product strategies.

Dynamics of International Advertising - Theoretical and Practical Perspectives (Paperback, 3rd Revised edition): Barbara Mueller Dynamics of International Advertising - Theoretical and Practical Perspectives (Paperback, 3rd Revised edition)
Barbara Mueller
R1,588 Discovery Miles 15 880 Ships in 9 - 17 working days

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.

Facebook Marketing - A Comprehensive Guide to Growing Your Business on Facebook (Hardcover): Jason Lazar Facebook Marketing - A Comprehensive Guide to Growing Your Business on Facebook (Hardcover)
Jason Lazar
R556 R510 Discovery Miles 5 100 Save R46 (8%) Ships in 18 - 22 working days
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