Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.

Many professional fields have been affected by the rapid growth of technology and information. Included in this are the business and management markets as the implementation of e-commerce and cloud computing have caused enterprises to make considerable changes to their practices. With the swift advancement of this technology, professionals need proper research that provides solutions to the various issues that come with data integration and shifting to a technology-driven environment. Cloud Computing Applications and Techniques for E-Commerce is an essential reference source that discusses the implementation of data and cloud technology within the fields of business and information management. Featuring research on topics such as content delivery networks, virtualization, and software resources, this book is ideally designed for managers, educators, administrators, researchers, computer scientists, business practitioners, economists, information analysists, sociologists, and students seeking coverage on the recent advancements of e-commerce using cloud computing techniques.

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in "Advertising and the World Wide Web" is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Der Einsatz von Informations- und (Tele-)Kommunikationssystemen fA1/4r die Wirtschaft ist durch den rapiden technologischen Fortschritt zu Beginn des 3. Jahrtausends zur allgegenwArtigen Erscheinung geworden. Unter Schlagworten wie e(lectronic)-, m(obile)-, u(biquitious)-Computing/Commerce werden heute Zukunftsvisionen diskutiert, die den Informations- und Kommunikationssystemen weit A1/4ber ihre derzeitigen Einsatzzwecke hinaus eine zentrale Rolle auf dem Weg zur Elektronischen Dienstleistungswirtschaft einrAumen. Dieses Buch betrachtet diese Entwicklung in all ihren Facetten und stellt richtungsweisende Forschungs- und Praxisarbeiten an der Schnittstelle von moderner Betriebswirtschaftslehre, Wirtschaftsinformatik und angewandter Informatik vor. Es schlAgt die BrA1/4cke zwischen Wissenschaft und Praxis, indem es die wesentlichen Gestaltungsoptionen- und Empfehlungen aufzeigt, die den Unternehmungen den erfolgreichen Weg in die "Information Age Economy" ebnen.

Intranets and Extranets are the fastest growing use of internet technology and are being adopted by a large number of organizations. Web-Weaving' is a book for managers which illustrates the benefits and pitfalls of using technology to enhance internal and external connections. The book brings together a number of the hottest subjects in IT and Organizational Development using contributions from innovative thinkers and practitioners in both areas. The first section defines what web-weaving actual is, describing the huge range of communication technology available to organizations at the moment. The second section reviews web-weaving in practice using case studies of companies using intranet and extranet technology. The third section brings together commentaries from leading players in both the IT and Human Resources fields to predict the future of web-weaving and the huge impact it will have on the way organizations and the people within them will work together in the future.

M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. ""M-Commerce: Global Experiences and Perspectives"" contains chapters from authors of many countries, and while each chapter examines a specific country indepth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered world-wide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce.

The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and throws light on new theories, perceptions, employment opportunities, and innovative ideas through its content. The book not only discusses effects of information technology but also the latest emerging technology in global business like use of artificial intelligence, robotics, machine learning, big data, and their integration with the global business 4.0. Since emergence of these new technologies requires proper infrastructural development, the book also throws light on government initiatives and CSR in this respect. It contains takeaways for both undergraduate and graduate students, researchers and academicians, industry watchers, practitioners, start-ups, and entrepreneurs

This book presents an evaluation of recent legislative initiatives against unsolicited commercial e-mail (spam) in the European Union. The authors provide an analysis of the meaning and interpretation of the relevant new regulatory regime in the EU. They address international aspects of the fight against spam (intra-European activities and supranational policies), the dilemmas of dealing with spam and the importance of effective enforcement mechanisms. Their conclusions and recommendations provide directions, both in terms of further research as well as in terms of practical policy measures. This book is therefore highly recommended for academics as well as policy-makers and practitioners in the field of IT and law. Lodewijk F. Asscher is a researcher at the Institute for Information Law, University of Amsterdam and a local authority councillor for the City of Amsterdam. He prepared the present book in co-operation with Sjo Anne Hoogcarspel, Attorney at Law with Freshfields Bruckhaus Deringer, Amsterdam, The Netherlands. This is Volume 10 in the Information Technology and Law (IT&Law) Series

Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

Virtual technology is increasingly prevalent in all spheres of daily life, including infiltration into governmental policies, processes, infrastructures, and frameworks. E-Government Research: Policy and Management provides scholars and practitioners with a critical mass of research on the integration, management, implications, and application of e-government. Covering such issues as e-government adoption and diffusion; social and performance issues of e-government; and information security, privacy, and policy, this book is an essential resource to any library collection.

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

The emergence of internet technologies have provided organisations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. This book will bring together a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research.

There is a deep need for privacy education and technology with which to educate the e-services industry, and provide it the tools to build privacy preserving e-services. ""Privacy Protection for E-Services"" fulfills this need by reporting on the latest advances in privacy protection issues and technologies for e-services, covering important material, such as: consumer empowerment, assessing privacy risks, security technologies needed for privacy protection, systems for privacy policy enforcement, and even methods for assessing privacy technologies. ""Privacy Protection for E-Services"" is a must-read for consumers, educators, researchers, designers, and developers who are interested in the protection of consumer privacy for Internet services.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.

In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides practical knowledge and insight that allow engineers to navigate systems as well as the massive tomes containing standards and manuals. Dedicated to card acquiring exclusively, the book covers: Payment cards and protocols EMV contact chip and contactless transactions Disputes, arbitration, and compliance Data security standards in the payment card industry Validation algorithms Code tables Basic cryptography Pin block formats and algorithms When necessary the book discusses issuer-side features or standards insomuch as they are required for the sake of completeness. For example, protocols such as EMV 3-D Secure are not covered to the last exhaustive detail. Instead, this book provides an overview, justification, and logic behind each message of the protocol and leaves the task of listing all fields and their formats to the standard document itself. The chapter on EMV contact transactions is comprehensive to fully explain this complex topic in order to provide a basis for understanding EMV contactless transaction. A guide to behind-the-scenes business processes, relevant industry standards, best practices, and cryptographic algorithms, Acquiring Card Payments covers the essentials so readers can master the standards and latest developments of card payment systems and technology