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Books > Business & Economics > Business & management > E-commerce
E-commerce has passed through a number of stages in the minds of
most readers of the daily press. Initially it was the province of
the specialist and considered almost irrelevant to the needs and
activities of everyday life - companies looking for venture capital
in this area had little if any chance of obtaining sufficient funds
from the rather conservative investors who provided the only source
of start-up capital. Then came the dot. com boom -and suddenly
e-commerce was the most exciting topic possible Venture capital was
available from every possible source and almost any company with a
. com in its name could be assured of instant funding on request.
This boom was, inevitably, followed by the dot. com bust and the
press wamed that the days of e-commerce were gone, perhaps never to
return. This apparently confusing 'stages of growth' model is in
reality nothing ofthe sort. E-commerce is simply the logical
outcome of combining computers with tele communications networks.
The astonishing changes which a global economy has brought with it
are reflected in the changes to the way we do business which are
increasingly synonymous with e-commerce. Indeed, the term
e-commerce itself is coming to mean only the transaction-based
component of e-business-'any process that a business organisation
conducts over a computer-mediated network' as Thomas Mesenbourg
ofthe U. S. Census Bureau said in 1999."
Analytics is changing the landscape of businesses across sectors
globally. This has led to the stimulation of interest of scholars
and practitioners worldwide in this domain. The emergence of 'big
data', has fanned the usages of machine learning techniques and the
acceptance of 'Analytics Enabled Decision Making'. This book
provides a holistic theoretical perspective combined with the
application of such theories by drawing on the experiences of
industry professionals and academicians from around the world. The
book discusses several paradigms including pattern mining,
clustering, classification, and data analysis to name a few. The
main objective of this book is to offer insight into the process of
decision-making that is accelerated and made more precise with the
help of analytics.
Financial expert, investment advisor and New York Times bestselling
author James Rickards shows how generative AI is reshaping the world of
finance, explaining what smart investors can do to protect their assets.
AI-powered programmes like ChatGPT have become valuable tools in the
financial market, and proven to be incredibly beneficial to investors
looking to identify investment opportunities and risks that might be
overlooked by humans. Yet there is a darker side to these products,
which we are only just beginning to fully understand.
In this book, Rickards shows how models like ChatGPT work, and how they
can be leveraged to capitalize on markets and avoid losses by providing
accurate, up-to-date financial insights. Rickards’ guide is essential
reading for anyone looking to navigate this tumultuous new climate.
James Rickards breaks down the best ways you can protect your wealth in
the age of the shifting financial markets, busting the myths
surrounding all the usual doomsday predictions around super intelligent
AI.
The spread of the Internet into all areas of business activities
has put a particular focus on business models. The digitalization
of business processes is the driver of changes in company
strategies and management practices alike. This textbook provides a
structured and conceptual approach, allowing students and other
readers to understand the commonalities and specifics of the
respective business models. The book begins with an overview of the
business model concept in general by presenting the development of
business models, analyzing definitions of business models and
discussing the significance of the success of business model
management. In turn, Chapter 2 offers insights into and
explanations of the business model concept and provides the
underlying approaches and ideas behind business models. Building on
these foundations, Chapter 3 outlines the fundamental aspects of
the digital economy. In the following chapters the book examines
various core models in the business to consumer (B2C) context. The
chapters follow a 4-C approach that divides the digital B2C
businesses into models focusing on content, commerce, context and
connection. Each chapter describes one of the four models and
provides information on the respective business model types, the
value chain, core assets and competencies as well as a case study.
Based on the example of Google, Chapter 8 merges these approaches
and describes the development of a hybrid digital business model.
Chapter 9 is dedicated to business-to-business (B2B) digital
business models. It shows how companies focus on business solutions
such as online provision of sourcing, sales, supportive
collaboration and broker services. Chapter 10 shares insight into
the innovation aspect of digital business models, presenting
structures and processes of digital business model innovation. The
book is rounded out by a comprehensive case study on
Google/Alphabet that combines all aspects of digital business
models. Conceived as a textbook for students in advanced
undergraduate courses, the book will also be useful for
professionals and practitioners involved in business model
innovation, and applied researchers.
The decision-making process has become a challenge in modern
organizations due to increased access to information and large data
sets. When considering single-criteria problems, the decision
making process is extremely intuitive. On the other hand,
multi-criteria decision making, which involves several factors,
requires further consideration and more sophisticated methods.
Fuzzy Optimization and Multi-Criteria Decision Making in Digital
Marketing applies fuzzy theory and multi-criteria decision making
principles for better practice in the digital business environment.
Presenting timely research and case studies on practical
implementation of such theories in the digital marketplace, this
publication is designed for use by business professionals,
executives, graduate-level students, and researchers. This
research-focused publication features discussions on several key
concepts useful for modern business professionals including
decision-making models and fuzzy theory applied to internet
marketing, consumer behavior, and the optimization of strategic
marketing plans.
Building upon Feltham and Ohlson models, this book examines
positive loss-earnings within the context of the dot.com bubble
during the boom years of the late 1990s bull market. The strong
demand for equity financing captured the imagination of investors
from Europe and U.S. like never before. With a focus on U.S.
Internet companies, the book explores both the birth and the death
of the new economy, and how negative earnings and losses still
garnered large investments and successful IPOs (Initial Public
Offerings). As Internet based ventures and the digital economy keep
attracting large amounts of equity financing, this book explains
that there is something unique in the valuation and pricing of tech
companies. The book was written for corporate financiers, capital
market professionals, and academics to further their understanding
of equity valuation and the effects of equity trading.
This book systematically and integrally introduces the new security
management theories and methods in the e-commerce environment.
Based on the perspective of dynamic governance of the whole
process, starting from the theoretical framework, this book
analyzes the gap between the current situation and requirements of
security management, defines its nature, function, object and
system, and designs and constructs the whole process security
management organization and operation system of e-commerce. It
focuses on the core and most prominent risk control links (i.e.
security impact factors) in e-commerce security, including
e-commerce information and network security risk, e-commerce
transaction risk, e-commerce credit risk, e-commerce personnel
risk, etc. Then, the tools and methods for identifying and
controlling various risks are described in detail, at the same
time, management decision-making and coordination are integrated
into the risk management. Finally, a closed loop of
self-optimization is established by a continuous optimization
evolution path of e-commerce security management.
Virtual team leadership and collaborative engineering bring teams,
product engineering, and processes into the 21st century through
the use of e-collaboration technologies. These powerful tools
accomplish work efficiently and effectively, whether communication
takes place only through e-collaboration technologies or in
combination with face-to-face interaction. ""Virtual Team
Leadership and Collaborative Engineering Advancements: Contemporary
Issues and Implications"" addresses a range of e-collaboration
topics, with emphasis on two particularly challenging ones: virtual
team leadership and collaborative engineering. With contributing
authors among the most accomplished e-collaboration, virtual team
leadership, and collaborative engineering researchers in the world
today, this book presents a blend of conceptual, theoretical, and
applied chapters creating a publication that will serve both
academics and practitioners.
Agile/virtual enterprise (A/VE) is seen as a new and most advanced
organizational paradigm, and is expected to serve as a vehicle
towards a seamless perfect alignment of the enterprise within the
market. ""Agile Virtual Enterprises: Implementation and Management
Support"" addresses A/VE as a highly dynamic, reconfigurable agile
network of independent enterprises sharing all resources, including
knowledge, market, and customers; using specific organizational
architectures that introduce the enterprises' true virtual
environments.
In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your signature with this invaluable guide. It offers detailed definitions of the bewildering array of terms and phrases relating to e-Business and the Internet, plus short articles to explain more complex topics. Covering both business-related and technology terms, you'll never fall victim to fuzzy thinking again. Fully updated to cover new and emerging areas such as wireless and mobile technologies, this new edition will be your constant companion. No need to risk disastrous misinterpretation when you can have total accuracy at your fingertips. - Over 1500 references and many illustrations
- Explains new and emerging technologies
- Bridges the gap between definition and explanation
- Includes trademarks and symbols
- In-depth entries illuminate specific topics
New edition features: - Extended coverage of wireless and mobile terms
- Numerous new entries on topics related to Java, XML, security, mCommerce and .NET
A one-stop reference for business managers, marketing specialists, consultants, business development analysts, IT project managers and anyone interested in the commercial potential of the Internet.
As a foreword, here we publish an email letter of Late Professor
Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe
death of the fatherofa friend. This letterofcondolence, more than
any other wisdom, tells about the essence of the process of
scientific creation, which is so important for both, the specific
subject being covered by this book, and for the general science.
When asked to address an SSGRR conference in Italy, prior to his
death, Professor Herb Simon agreed that these lines be presented to
all those who are interested in understanding the real essence
oftheir own scientific struggle. Dear Professor Milutinovic: I want
to extend my deepest sympathy to you and your family on the death
of your father. His career was a very distinguished one, and his
life spanned a most complex and difficult sequence of epochs in
your country's history. Our generation (I am just a year younger
than he was), like all its predecessors, leaves many tasks -
hopefully no more than it inherited - for the next generation to
take up; but even knowing that it must be so does not remove one's
senseofloss in the parting.
This book focuses on e-commerce industry chain based on the whole
process of e-commerce activities (production, distribution,
circulation, consumption). It extracted the supporting technology
and operation process of e-commerce into general principles in the
form of mathematical analysis, helping readers to build the frame
of theory and practice of activity link of e-commerce. This book
stands on the concepts, carries on the innovation and cases in the
practice, helping readers to establish a relatively complete
e-commerce system. Also the arising challenges and issues are
discussed, and guide for the future e-commerce development under
the new situation is presented.
Have you ever wondered what specific strategies the world's
highest-paid Internet entrepreneurs are using to get rich? Are you
tired of working forty hours per week at a job you dislike and not
getting paid what you're worth? Would you like to learn how to
package the knowledge already in your head and put it into
high-earning digital products (ebooks, online courses, coaching
programs, software, etc.)? Wouldn't it be great to make a bigger
impact in the world by helping others and doing what you love? If
you answered yes to any of these questions, read Matthew Loop's
Social Media Made Me Rich. This tactical blueprint shares the
common denominators of the wealthiest movers and shakers online.
You'll learn: - How to profit big from Facebook, Instagram,
YouTube, Twitter, Pinterest, Amazon, and Google. - The biggest (and
dumbest) mistakes to avoid when using high-leverage social
platforms. - A million-dollar plan so you can start from scratch
and monetize who you are along with what you know. - The most
sought after scripts that grow your brand, influence, and bottom
line fast. - How to become the celebrity expert in your industry. -
The secret to attracting greater numbers of clients and sales
without spending money. Social Media Made Me Rich is a
comprehensive resource that helps you achieve prosperity and
abundance on your terms, even if you're starting from zero.
Central to the study of e-services is the ability to evaluate
critical success factors, which include quality, effectiveness,
accessibility, and societal implications. Developing Technologies
in E-Services, Self-Services, and Mobile Communication: New
Concepts presents perspectives on the management, delivery and
consumption, and creation of new e-services technologies and tools.
This book reviews specific e-services such as e-banking and
e-health initiatives and offers new perspectives useful to industry
professionals and academicians interested in the creation,
application, and evaluation of a number of different mobile and
electronic services.
Der Domainname ist SchlA1/4ssel und AushAngeschild jeder Website.
Je durchdachter die Wahl der Domain, um so besser die
Kommunikation. Dieses Buch bietet einen Rundum-Service: ausgehend
von der Bedeutung eines guten Domain-Namens bis hin zu Suche,
Registrierung, Handel, Rechtsfragen und Zukunftsprognosen soll das
BewuAtsein fA1/4r den Domain-Namen als Grundlage von
Marketingstrategien im Internet geschArft werden. Das Buch bietet
auAerdem eine Basis fA1/4r das Management von Domain-Portfolios und
richtet sich an Internetverantwortliche in Unternehmen ebenso wie
an AnwAlte mit Schwerpunkt Online-Recht.
This book describes research performed in the context of
trust/distrust propagation and aggregation, and their use in
recommender systems. This is a hot research topic with important
implications for various application areas. The main innovative
contributions of the work are: -new bilattice-based model for trust
and distrust, allowing for ignorance and inconsistency -proposals
for various propagation and aggregation operators, including the
analysis of mathematical properties -Evaluation of these operators
on real data, including a discussion on the data sets and their
characteristics. -A novel approach for identifying controversial
items in a recommender system -An analysis on the utility of
including distrust in recommender systems -Various approaches for
trust based recommendations (a.o. base on collaborative filtering),
an in depth experimental analysis, and proposal for a hybrid
approach -Analysis of various user types in recommender systems to
optimize bootstrapping of cold start users.
In E-Commerce Power, Jason G. Miles shares a practical framework
for starting and scaling a profitable e-commerce brand in the age
of Amazon. E-Commerce Power is filled with encouragement, practical
advice, tips, strategies, interviews, and proven online marketing
methods - all organized to help new entrepreneurs. In 2008, Jason
worked with his wife to start their new brand created on eBay
selling doll clothes. In 2013, they launched Pixie Faire - a
popular sewing supply marketplace that has had over 4 million
patterns downloaded which is averaged at 60,000-70,000 orders a
month. The site has been featured by Shopify and is in the top 1%
of all Shopify sites based on worldwide site traffic. Within
E-Commerce Power, Jason aims to teach new entrepreneurs how he and
his wife were able to accomplish such a feat and thrive from it.
E-Commerce Power is: Packed with interviews featuring small
business owners crushing it online. A practical framework that
explains how to scale up an e-commerce business for even the most
novice reader. An enthusiasm guide of Amazon's 3rd party selling
system which has created a boom in Private Label product
strategies.
Now in its third edition, Dynamics of International Advertising
highlights the unique challenges marketers face in developing and
implementing successful international advertising campaigns. With a
balance of theoretical and practical perspectives, this edition
takes the reader inside the dynamics of advertising as it functions
within the international marketing mix. Updated with the most
recent statistical information as well as current examples and case
studies, the text addresses the key issues that advertisers must
keep in mind when creating effective communication programs for
foreign markets: cultural norms and values, political and legal
environments, economic policies, social contexts and more. Both the
process and product of international advertising are addressed,
from research and strategy development to creative execution and
media planning. Ethical concerns are highlighted as well. Dynamics
of International Advertising is a comprehensive text for
upper-division undergraduate or graduate level courses dealing with
international advertising. It can also serve as a supplemental text
for courses in international marketing as well as for introductory
advertising, marketing or mass communication courses seeking to
expand coverage of the international dimension.
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