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Books > Business & Economics > Business & management > E-commerce
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Internet Strategies - A Corporate Guide to Exploiting the Internet (Hardcover)
Loot Price: R1,542
Discovery Miles 15 420
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Internet Strategies - A Corporate Guide to Exploiting the Internet (Hardcover)
Expected to ship within 10 - 15 working days
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The Internet challenges many basic assumptions about the structure
of business processes, channels of distribution, product marketing,
competitiveness and resource management. It places new demands on
organizations and those determining strategy and direction. There
are tools and concepts that can enable managers to face these
challenges and give them some appreciation of the consequences of
this new technology. In this text, Dick Stroud looks at the
business implications of the Internet at a strategic level. Without
going into technical details, he looks at what is driving the
development of the Internet and how it might impact on a number of
aspects of an organization's operations. He then defines strategies
that can be adopted and outlines the benefits and weaknesses of
each, providing the diagnostic tools to enable managers to make
decisions about their own businesses.
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