Internet Strategies - A Corporate Guide to Exploiting the Internet (Hardcover)

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organizations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this text, Dick Stroud looks at the business implications of the Internet at a strategic level. Without going into technical details, he looks at what is driving the development of the Internet and how it might impact on a number of aspects of an organization's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	June 1998
First published:	1998
Authors:	D. Stroud
Dimensions:	216 x 140 x 22mm (L x W x T)
Format:	Hardcover
Pages:	310
ISBN-13:	978-0-333-69851-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	0-333-69851-7
Barcode:	9780333698518

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