The book describes the main directions for the development of the digital society. The author angles its book to those who are interested to know what would replace search engines, and how social networks would evolve; what profit can be made of different forms of informational collaboration (crowdsourcing, collaborative filtering). And, the main thing, how it will influence the structure of the society and human pursuit for happiness. The author does not confine himself to a theory, he sets and solves practical questions: How talent, success and "stardom" are interconnected, how to make money in social networks, what is the business model for the development of entertainment and media, how to measure cultural values, and what is the subjective time of the individual and how to make it qualitative? There have been no answers to these questions before. Internet and social networks have provided tools and data that Alexander Dolgin was the first to use in economics.

The Social and Cognitive Impacts of E-Commerce on Modern Organizations includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. Looking specifically at the impacts of electronic commerce on consumer behavior, as well as the impact of e-commerce on organizational behavior, development, and management in organizations. This important new book aims to expand the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations and to assist researchers and practitioners to devise more effective systems for managing the human side of e-commerce.

An important aspect of managing human capital in the 21st century workplace is managing the interface between humans and information technology, particularly the World Wide Web. The Web has changed not only how and where business is conducted, but also how and where work is done. Personal web usage has created many desirable organizational outcomes such as, reducing the cost of communication, restructuring how work is performed. However, it has also generated undesirable outcomes, for instance, loss of intellectual property, sexual harassment lawsuits, productivity losses due to surfing usage, security threats, and network bandwidth overload by visiting web sites for travel, leisure, and sports, and news. The mechanisms controlling the interface of individual and institution in this flexible, open, autonomous work environment created by the Web are emergent phenomena, and the lines between legitimate usage and usage are just beginning to be understood. Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management examines topics which embrace a wide array of Personal Web Usage issues such as antecedents of Web usage, frameworks/models of Web usage, Web technologies for monitoring usage, Web usage within other cultures and countries, Measurement issues of Web usage, and the impact of Web usage among others.

As e-commerce continues to develop, organisations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organisational development. With the growing applications of electronic commerce technologies, this reference source is vital for educators, researchers, and managers interested in the advantages of this field.

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

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Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. The book aims at addressing issues that are of importance to researchers, to students, and to professionals interested in the eCommerce field in SMEs and hence, interested in addressing issues pertaining to theory and to practice.

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

While e-commerce has experienced meteoric growth recently, security risks have similarly grown in scope and magnitude. Three major factors have driven the security risks in e-commerce: the growing reliance on the electronic medium for a company's core business, the growing complexity of the software systems needed to support e-commerce, and the value of the digital assets brought online to an inherently insecure medium - the Internet. While security has long been a primary concern in e-commerce, more recently privacy has also grown in importance to consumers. Many of the same Internet technologies that make e-commerce possible also make it possible to create detailed profiles of an individual's purchases, to spy on individual Web usage habits, and even to peer into confidential files that reside on an individual's machine. E-Commerce Security and Privacy is the first volume to pull together leading researchers and practitioners in diverse areas of computer science and software engineering to explore their technical innovations to problems in security and privacy in e-commerce. The information is drawn from selected papers presented at the first Workshop on Security and Privacy in E-Commerce (WSPEC'00) held in Athens, Greece, November 4, 2000. As such, E-Commerce Security and Privacy introduces both practitioners and researchers to innovations in secure and private e-commerce. Practitioners will gain great insight from the case studies, and researchers will learn about state-of-the-art protocols in secure and private e-commerce that will serve as the basis for future innovations in applied e-commerce technologies. E-Commerce Security and Privacy is suitable as a secondary text for agraduate level course, and as a reference for researchers and practitioners in industry.

One of the major challenges for European governments is to solve the dilemma of increasing the security and reducing fraud in international trade, while at the same time reducing the administrative burden for commercial as well as public administration organisations. To address these conflicting demands, the ITAIDE project has developed a large set of innovative IT-related tools and methods that enable companies to be better in control of their business operations. These tools and methods have been integrated in the ITAIDE Information Infrastructure (I3) framework. By using the I3 framework, companies are better positioned to apply for the Trusted Trader status, and enjoy trade facilitation benefits such as simplified customs procedures and fewer inspections of their goods. Hence, the I3 framework can contribute to making global supply chains faster, cheaper, and more secure. The I3 framework has been tested and validated in five real-life Living Labs, spanning four different sectors of industry, and conducted in five different EU countries. National Tax & Customs organizations from various European countries have actively participated in the Living Labs. The United Nations CEFACT group, experts from the World Customs Organization and representatives of key industry associations have also provided valuable feedback and ideas for the Living Labs and the project in general. www.itaide.org

Here is a book that aggregates five years of experience of three successive R and D projects (ELCH, GetTogether, GROPIS) covering technical and organizational issues of eProcurement. The projects, which were funded partly by the government and partly by industry and hospitals, looked at the characteristics of procurement processes and at standard technologies. Two of the projects included case studies (ELCH, GROPIS), the third project focused on the development of standard business objects for eProcurement in healthcare (GetTogether). Together they form a rich source of information worth communicating to a large audience of experts and newcomers alike.

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.

The importance of knowledge and information technology management has been emphasized both by researchers and practitioners in order for companies to compete in the global market. Now such technologies have become crucial in a sense that there is a need to understand the business and operations strategies, as well as how the development of IT would contribute to knowledge management and therefore increase competitiveness. Knowledge and Information Technology Management: Human and Social Perspectives strives to explore the human resource and social dimensions of knowledge and IT management, to discuss the opportunities and major issues related to the management of people along the supply chain in Internet marketing, and to provide an understanding of how the human resource and the IT management should complement each other for improved communication and competitiveness.

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

"The Quiet Revolution" introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the "New York Times" to help aspiring email marketing programs achieve similar success.

Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and business models. In an era where open and flexible electronic commerce provides new types of services to its users, simple 1-1 connections will be replaced by n-m relationships between customers and vendors.
This new flexibility in electronic trading will generate serious challenges. The main problem stems from the heterogeneity of information descriptions used by vendors and customers, creating problems in both manual trading and in direct 1-1 electronic trading. In the case of B2B market places, it becomes too serious to be neglected. Product descriptions, catalog formats and business documents are often unstructured and non-standardized. Intelligent solutions that mechanize the structuring, standardizing, aligning, and personalizing process are a key requisite for successfully overcoming the current bottlenecks of B2B electronic commerce while enabling its further growth. Intelligent Information Integration in B2B Electronic Commerce discusses the main problems of information integration in this area and sketches several technological solution paths.
Intelligent Information Integration in B2B Electronic Commerce is designed to meet the needs of a professional audience composed of researchers and practitioners in industry and graduate level students in Computer Science.