This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.

At this stage, it is very important to monitor and to reflect on the progress of e-commerce research in small to medium-sized enterprises (SMEs), and to look at the e-commerce phenomenon in SMEs, at a specific time and place in different countries in the world. ""Global Electronic Business Research: Opportunities and Directions"" encourages researchers and professionals interested in SMEs and e-commerce to address the next phase in this field. This book points to some of the impending issues concerning e-commerce in SMEs, and highlights the need to do something in order to bridge the existing divide between the two. ""Global Electronic Business Research: Opportunities and Directions"" raises the importance of addressing the e-commerce phenomenon in SMEs at a global level.

While e-commerce has experienced meteoric growth recently, security risks have similarly grown in scope and magnitude. Three major factors have driven the security risks in e-commerce: the growing reliance on the electronic medium for a company's core business, the growing complexity of the software systems needed to support e-commerce, and the value of the digital assets brought online to an inherently insecure medium - the Internet. While security has long been a primary concern in e-commerce, more recently privacy has also grown in importance to consumers. Many of the same Internet technologies that make e-commerce possible also make it possible to create detailed profiles of an individual's purchases, to spy on individual Web usage habits, and even to peer into confidential files that reside on an individual's machine. E-Commerce Security and Privacy is the first volume to pull together leading researchers and practitioners in diverse areas of computer science and software engineering to explore their technical innovations to problems in security and privacy in e-commerce. The information is drawn from selected papers presented at the first Workshop on Security and Privacy in E-Commerce (WSPEC'00) held in Athens, Greece, November 4, 2000. As such, E-Commerce Security and Privacy introduces both practitioners and researchers to innovations in secure and private e-commerce. Practitioners will gain great insight from the case studies, and researchers will learn about state-of-the-art protocols in secure and private e-commerce that will serve as the basis for future innovations in applied e-commerce technologies. E-Commerce Security and Privacy is suitable as a secondary text for agraduate level course, and as a reference for researchers and practitioners in industry.

One of the major challenges for European governments is to solve the dilemma of increasing the security and reducing fraud in international trade, while at the same time reducing the administrative burden for commercial as well as public administration organisations. To address these conflicting demands, the ITAIDE project has developed a large set of innovative IT-related tools and methods that enable companies to be better in control of their business operations. These tools and methods have been integrated in the ITAIDE Information Infrastructure (I3) framework. By using the I3 framework, companies are better positioned to apply for the Trusted Trader status, and enjoy trade facilitation benefits such as simplified customs procedures and fewer inspections of their goods. Hence, the I3 framework can contribute to making global supply chains faster, cheaper, and more secure. The I3 framework has been tested and validated in five real-life Living Labs, spanning four different sectors of industry, and conducted in five different EU countries. National Tax & Customs organizations from various European countries have actively participated in the Living Labs. The United Nations CEFACT group, experts from the World Customs Organization and representatives of key industry associations have also provided valuable feedback and ideas for the Living Labs and the project in general. www.itaide.org

Here is a book that aggregates five years of experience of three successive R and D projects (ELCH, GetTogether, GROPIS) covering technical and organizational issues of eProcurement. The projects, which were funded partly by the government and partly by industry and hospitals, looked at the characteristics of procurement processes and at standard technologies. Two of the projects included case studies (ELCH, GROPIS), the third project focused on the development of standard business objects for eProcurement in healthcare (GetTogether). Together they form a rich source of information worth communicating to a large audience of experts and newcomers alike.

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.

Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs' shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance--consumers also have to have faith in on-line business. After all, without consumers there is no e-business. Interacting lawyers, technicians and economists are needed to create a trustworthy electronic commerce environment. To achieve this environment, thorough and inter-disciplinary research is required and that is exactly what this book is about. Researchers of the project Enabling Electronic Commerce from the Dutch universities of Tilburg and Eindhoven have chosen a number of e-topics to elaborate on trust from their point of view. This volume makes clear that the various disciplines can and will play a role in developing conditions for trust and thus contribute to a successful electronic market.

The importance of knowledge and information technology management has been emphasized both by researchers and practitioners in order for companies to compete in the global market. Now such technologies have become crucial in a sense that there is a need to understand the business and operations strategies, as well as how the development of IT would contribute to knowledge management and therefore increase competitiveness. Knowledge and Information Technology Management: Human and Social Perspectives strives to explore the human resource and social dimensions of knowledge and IT management, to discuss the opportunities and major issues related to the management of people along the supply chain in Internet marketing, and to provide an understanding of how the human resource and the IT management should complement each other for improved communication and competitiveness.

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

"The Quiet Revolution" introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the "New York Times" to help aspiring email marketing programs achieve similar success.

Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and business models. In an era where open and flexible electronic commerce provides new types of services to its users, simple 1-1 connections will be replaced by n-m relationships between customers and vendors.
This new flexibility in electronic trading will generate serious challenges. The main problem stems from the heterogeneity of information descriptions used by vendors and customers, creating problems in both manual trading and in direct 1-1 electronic trading. In the case of B2B market places, it becomes too serious to be neglected. Product descriptions, catalog formats and business documents are often unstructured and non-standardized. Intelligent solutions that mechanize the structuring, standardizing, aligning, and personalizing process are a key requisite for successfully overcoming the current bottlenecks of B2B electronic commerce while enabling its further growth. Intelligent Information Integration in B2B Electronic Commerce discusses the main problems of information integration in this area and sketches several technological solution paths.
Intelligent Information Integration in B2B Electronic Commerce is designed to meet the needs of a professional audience composed of researchers and practitioners in industry and graduate level students in Computer Science.

This book focuses on the impact of technology on taxation and deals with the broad effect of technology on diverse taxation systems. It addresses the highly relevant eTax issue and argues that while VAT may not be the ultimate solution with regard to taxing electronic commerce, it can be demonstrated to be the most effective solution to date. The book analyzes the application and the effectiveness of traditional income tax principles in contradistinction to VAT principles. Taking into account rapidly ameliorating technology, the book next assesses the compatibility between electronic commerce and diverse systems of taxation. Using case studies of Amazon.com and Second Life as well as additional practical examples, the book demonstrates the effectiveness of VAT in respect of electronic commerce and ameliorating technology in the incalculable and borderless realm of cyberspace.

A major objective of this book is to identify the key determinants of
successful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and quantitative research methods as complementary methodologies. The findings will provide essential information and suggestions for businesses, researchers and policy makers and shed light on how to concretely improve the performance of business collaborations. Inter-firm collaboration has become increasingly important in the global
economy, as firms now rely on collaborations to access new resources, new technologies, skills, the latest market information, new markets and knowledge, to accelerate innovation, to reduce costs, and to overcome government policy barriers.

Design is an art form in which the designer selects from a myriad of alternatives to bring an "optimum" choice to a user. In many complex of "optimum" is difficult to define. Indeed, the users systems the notion themselves will not agree, so the "best" system is simply the one in which the designer and the user have a congruent viewpoint. Compounding the design problem are tradeoffs that span a variety of technologies and user requirements. The electronic business system is a classically complex system whose tradeoff criteria and user views are constantly changing with rapidly developing underlying technology. Professor Milutinovic has chosen this area for his capstone contribution to the computer systems design. This book completes his trilogy on design issue in computer systems. His first work, "Surviving the Design of a 200 MHz RISC Microprocessor" (1997) focused on the tradeoffs and design issues within a processor. His second work, "Surviving the Design of Microprocessor and Multiprocessor Systems" (2000) considers the design issues involved with assembling a number of processors into a coherent system. Finally, this book generalizes the system design problem to electronic commerce on the Internet, a global system of immense consequence.