0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > E-commerce

Buy Now

Manufacturing Demand (Hardcover) Loot Price: R810
Discovery Miles 8 100
Manufacturing Demand (Hardcover): David Lewis

Manufacturing Demand (Hardcover)

David Lewis

 (sign in to rate)
Loot Price R810 Discovery Miles 8 100 | Repayment Terms: R76 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

General

Imprint: New Year Publishing LLC
Country of origin: United States
Release date: November 2012
First published: November 2012
Authors: David Lewis
Dimensions: 234 x 156 x 11mm (L x W x T)
Format: Hardcover - With printed dust jacket
Pages: 154
ISBN-13: 978-1-935547-37-2
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Promotions
LSN: 1-935547-37-2
Barcode: 9781935547372

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
R751 R681 Discovery Miles 6 810
E-Commerce In South Africa
Adheesh Budree Paperback R445 Discovery Miles 4 450
Influence Empire - Inside The Story Of…
Lulu Chen Paperback R525 R478 Discovery Miles 4 780
Managing e-commerce in business
J. Botha, C. Bothma Paperback R640 Discovery Miles 6 400
The First Kudu - Building A Tech…
Ben Shaw, Lorne Hallendorff Paperback R330 R295 Discovery Miles 2 950
Selling Products Online - A Practical…
Heavy Chef Paperback R190 R173 Discovery Miles 1 730
The Everything War - Amazon's Ruthless…
Dana Mattioli Paperback R440 R393 Discovery Miles 3 930
Social Media Marketing - A Quickstudy…
Edwards Poster R247 Discovery Miles 2 470
Expert Secrets - The Underground…
Russell Brunson Paperback R392 Discovery Miles 3 920
Dot.Con - How America Lost Its Mind and…
John Cassidy Paperback R477 R448 Discovery Miles 4 480
Strategies for the Digital Customer…
Wided Batat Hardcover R3,187 Discovery Miles 31 870
Supremacy - AI, ChatGPT and the Race…
Parmy Olson Paperback R425 R385 Discovery Miles 3 850

See more

Partners