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Web Mining Applications in E-Commerce and E-Services (Hardcover, 2009 ed.)
Loot Price: R2,861
Discovery Miles 28 610
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Web Mining Applications in E-Commerce and E-Services (Hardcover, 2009 ed.)
Series: Studies in Computational Intelligence, 172
Expected to ship within 10 - 15 working days
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Web mining has become a popular area of research, integrating the
different research areas of data mining and the World Wide Web.
According to the taxonomy of Web mining, there are three sub-fields
of Web-mining research: Web usage mining, Web content mining and
Web structure mining. These three research fields cover most
content and activities on the Web. With the rapid growth of the
World Wide Web, Web mining has become a hot topic and is now part
of the mainstream of Web - search, such as Web information systems
and Web intelligence. Among all of the possible applications in Web
research, e-commerce and e-services have been iden- fied as
important domains for Web-mining techniques. Web-mining techniques
also play an important role in e-commerce and e-services, proving
to be useful tools for understanding how e-commerce and e-service
Web sites and services are used, e- bling the provision of better
services for customers and users. Thus, this book will focus upon
Web-mining applications in e-commerce and e-services. Some chapters
in this book are extended from the papers that presented in WMEE
2008 (the 2nd International Workshop for E-commerce and
E-services). In addition, we also sent invitations to researchers
that are famous in this research area to contr- ute for this book.
The chapters of this book are introduced as follows: In chapter 1,
Peter I.
General
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