Contemporary Research in E-Marketing - Volume Two (Hardcover)

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

General

Imprint:	Igi Publishing
Country of origin:	United States
Release date:	April 2005
First published:	April 2005
Authors:	Sandeep Krishnamurthy
Dimensions:	254 x 178 x 22mm (L x W x T)
Format:	Hardcover
Pages:	375
ISBN-13:	978-1-59140-824-6
Categories:	Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	1-59140-824-5
Barcode:	9781591408246

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