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Books > Business & Economics > Business & management > E-commerce
The Covid-19 pandemic has not only affected the health and life of
people around the world but also many areas such as the economy,
the way of doing business, working life, the education sector, the
urban life, and consumer consumption habits. Digital technologies
and solutions also played an important role in the changes brought
about by the pandemic. Digitization has brought its own challenges
in this context. Being aware of this issue, Turkish-German
University (TGU) hosted a conference on "Digital Challenges and
Strategies in a Post-Pandemic World" in cooperation with Bielefeld
University of Applied Sciences in Istanbul. The conference offered
a platform for academicians as well as practitioners to discuss the
current issues related to new digital applications, the impact of
digitization, digital challenges, and necessary measures, as well
as strategies to overcome these challenges in a post-pandemic
world. The academic papers presented in the conference constitute
the chapters of this book.
Digital Economics is an innovative anthology that explores the
intersection of economics and the digital reality of everyday life.
Through a collection of carefully curated readings, the volume
examines the impact of consumer information, e-commerce, and
information and communication technology on the economy and our
modern, information-fueled society. The text features three
distinct units. Unit I focuses on the nature of information in the
digital economy, the unique properties of information goods, and
the market structures of information producers. In Unit II,
students read articles centered about the role of product
versioning and the kinds of business models most often found in the
information marketplace. The final unit examines recent
developments in digital economics, namely Bitcoin and blockchain,
demonstrating how the field continues to evolve and where it may go
in the future. Each unit is supplemented with post-reading
questions to encourage critical thinking and reinforce learnings. A
timely resource that fills a gap in current literature in the
discipline, Digital Economics is an ideal text for courses in
digital commerce and modern economics.
Operational Policy Making for Professional Security: Practical
Policy Skills for the Public and Private Sector is a clear,
concise, and practical resource for drafting effective, legally
defensible security policies. Presented in a clear, step-by-step
style that can be tailored to fit the smallest organization to the
largest, the book offers the strategies needed for reducing risk
through solid policy construction. It is the first book available
that provides a step-by-step guide to basic security policy
construction, along with helpful hints on how to draft a document
that conveys exactly what is intended. The book explores common
policy creation pitfalls and how to avoid them, outlining proven
methods for implementing and disseminating effective policies
throughout any organization. Discussing the core security and
safety policies that no organization should operate without, the
book covers common types of policies, along with the pros and cons
of different policy-making methodologies. It is a one-stop
reference on functional security policy-making for organizational
leaders.
Advancements in the digital world are bringing about rapid waves of
change in organizational management. As such, it is increasingly
imperative to discover ways for businesses to adapt to changes in
the markets and seize various digital market opportunities. Driving
Innovation and Business Success in the Digital Economy is an
essential reference source for the latest research on the impact of
digital computing and emerging technological innovations in the
realm of business success. Featuring extensive coverage across a
range of relevant perspectives and topics, such as IT outsourcing,
sustainable development and online advertising, this publication is
ideally designed for researchers, professionals and students
seeking current research on the complex scope of the new economy.
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