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Books > Business & Economics > Business & management > E-commerce
We are living in interesting times characterized by increasing
digitalization of business enterprises in a global interconnected
knowledge economy. With waning euphoria about the first wave of
digital e-business enterprises and a sobering dot-com stock market,
business model innovation is being recognized as the key enabler
that can unleash value creation for new digital enterprises. In
contrast to traditional factors of production, knowledge assets and
intellectual capital are expected to play a dominant role in
determining both valuation and value-creation capabilities of most
new age enterprises. Not surprisingly, Knowledge Management for
Business Model Innovation is anticipated to be the mantra for
survival, competence and success of Net enterprises as well as
traditional brick-and-mortar enterprises faced with the challenge
of transforming their business models into and beyond
click-and-mortar companies.
Digital Economics is an innovative anthology that explores the
intersection of economics and the digital reality of everyday life.
Through a collection of carefully curated readings, the volume
examines the impact of consumer information, e-commerce, and
information and communication technology on the economy and our
modern, information-fueled society. The text features three
distinct units. Unit I focuses on the nature of information in the
digital economy, the unique properties of information goods, and
the market structures of information producers. In Unit II,
students read articles centered about the role of product
versioning and the kinds of business models most often found in the
information marketplace. The final unit examines recent
developments in digital economics, namely Bitcoin and blockchain,
demonstrating how the field continues to evolve and where it may go
in the future. Each unit is supplemented with post-reading
questions to encourage critical thinking and reinforce learnings. A
timely resource that fills a gap in current literature in the
discipline, Digital Economics is an ideal text for courses in
digital commerce and modern economics.
Investments in technologies such as the cloud, the internet of
things (IoT), and robotic process automation are part of a strategy
that helps organizations respond to changing customer demands and
operational challenges. Emerging technologies are becoming one of
the most remarkable elements to be considered in businesses, and
e-businesses are no exception. With the expansion of e-businesses
worldwide, the great population of e-business leaders tends to
increase their knowledge to make future investments in key aspects
and implications of their businesses. Thus, e-business leaders need
to realize and seize existing opportunities for the advancement of
their businesses. Driving Transformative Change in E-Business
Through Applied Intelligence and Emerging Technologies contributes
a comprehensive source to the existing knowledge and research in
the field of e-business and emerging technologies and provides an
understanding to readers about the current concepts, trends,
technologies, and platforms in e-business. Covering topics such as
competitive intelligence, enterprise resource planning systems, and
online crowdfunding, this premier reference source is a
comprehensive resource for business leaders and executives, IT
managers, computer scientists, software engineers, economists,
entrepreneurs, students, researchers, and academicians.
Advancements in the digital world are bringing about rapid waves of
change in organizational management. As such, it is increasingly
imperative to discover ways for businesses to adapt to changes in
the markets and seize various digital market opportunities. Driving
Innovation and Business Success in the Digital Economy is an
essential reference source for the latest research on the impact of
digital computing and emerging technological innovations in the
realm of business success. Featuring extensive coverage across a
range of relevant perspectives and topics, such as IT outsourcing,
sustainable development and online advertising, this publication is
ideally designed for researchers, professionals and students
seeking current research on the complex scope of the new economy.
For years, technology has been the impetus for progress in various
processes, systems, and businesses; it shows no sign of ceasing
further development. The application of technology-driven processes
in promotionally-oriented environments has become more and more
common in today's business world. Computer-Mediated Marketing
Strategies: Social Media and Online Brand Communities brings
together marketing approaches and the application of current
technology, such as social networking arenas, to show how this
interaction creates a successful competitive advantage. Focusing on
qualitative research, various technological tools, and diverse
Internet environments, this book is a necessary reference source
for academics, management practitioners, students, and
professionals interested in the application of technology in
promotionally-oriented processes.
REMINISCENCES OF A WALL STREET TRADER is two books in one. It is an
inspirational account of what it takes to succeed on Wall Street
and an insider's guide to using technical analysis to make
profitable trades today. Become a more professional trader by
learning: Over 50 rules to make money trading How to avoid rookie
mistakes How to avoid emotional traps which lead to large losses
The basic principles for generating consistent returns The
essential tools and indicators the pros use Efficient and effective
order entry and exit The top three time tested trading strategies
Risk management to preserve your capital How to prepare your mind
and your trade How to keep a journal of trading activities How to
be disciplined Easy to follow checklists to find profitable trades
Ninette Denise Uzan-Nemitz has crafted a modern day version of
Reminiscences of a Stock Operator, detailing the difficulties of
her beginning in a boiler room to the triumph of founding her own
hedge fund on Wall St. Far from being a vain memoir, it details the
hard won philosophies, strategies and disciplines that anyone can
use to begin and win as a trader. She has been featured in the
Boston Globe, the Tokyo Shimbun and Playboy. Her story is an
inspiration to all those who want to take control of their
financial destiny.
Selling on eBay isn't a game. You need to have a plan.
eBay 2014 walks you through what it takes to sell on eBay. It
answers all of your questions, and gives you ideas about how to get
started and grow your eBay business.
Do you ever wonder how some sellers can grow a strong thriving
business, while others barely scrape by?
Many times, I've watched two sellers as they are first starting
out on eBay. Both sellers offer the exact same products and prices,
yet one business skyrockets to the top of the charts selling
thousands of items per month. The other business struggles to sell
ten or fifteen items per month. They might even have the same basic
look to their listings. On the face of it, it doesn't make sense.
Why does one eBay seller prosper, while another falls behind?
Is it a matter of luck? Does one eBay seller catch all of the
breaks, while another is stuck holding doo doo? Believe it or not,
many struggling sellers believe this. They think it's all a matter
of luck. But, you and I know better. Don't we?
Sellers who succeed on eBay play by different rules
They don't leave anything to chance. They know that success
requires a plan. You don't just move from Point A to Point B. You
need to make it happen. And, that's what this book is all about. It
gives you a strategy for selling on eBay.
You will learn
How to write titles that draw buyers into your listings and help
them find what you are selling.
How to take picture that show buyers what they need to know to say
"This is the item I'm looking for "
The anatomy of a great listing. What you should say. How you
should say it. What not to say.
Why you need to stop guessing at prices for your items, and how to
determine realistic prices that customers are willing to pay.
The smart way to ship your items so you can get your packages to
your customers safely and on time.
How to rock customer service, and motivate your customers to leave
five star feed-back every time.
How to deal with eBay's constant string of updates and changes,
br>
Still not convinced?
Consider this.
There are over 128 million active buyers on eBay. Last year they
spent over $83 billion dollars on everything from paperclips to new
cars and custom helicopters.
Hundreds of thousands of small sellers are making $500, a $1000,
even $2500 every month working part time from their kitchen table
or garage.
How about you?
Are you making your fair share?
If not, this book will help you understand - selling on eBay isn't
a game. You need to have a plan.
Get serious about your eBay selling
Order this book - TODAY
Make more sales tomorrow - and everyday
Reputation is considered one of the most relevant assets in
business. Tourism and hospitality are no exception - visitors rely
heavily on reviews and feedback found on online platforms to inform
their decisions. Online Reputation Management in Destination and
Hospitality's comprehensive collection of research decodifies the
best practices existing in the market, developing innovative
strategies for tourism, hospitality, and destination managers to
tailor marketing communication strategies to attract attention and
boost their reputation. From identifying biased fake reviews to
collecting data from the largest online reviewing platforms, Online
Reputation Management in Destination and Hospitality analyses the
importance of reputation for consumers and their decision-making.
The authors provide guidance for destination and hospitality
managers on best practices emerging from real-life scenarios
combined with the latest theoretical work. Unique research by
chapter authors contributes to an increasingly interdisciplinary
field, making Online Reputation Management in Destination and
Hospitality essential reading for researchers, managers, and
business owners globally and across the tourism and hospitality
sector.
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