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Books > Business & Economics > Business & management > E-commerce
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Cross-Border E-Commerce Marketing and Management (Hardcover)
Loot Price: R5,934
Discovery Miles 59 340
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Cross-Border E-Commerce Marketing and Management (Hardcover)
Expected to ship within 12 - 17 working days
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The continued advancement of globalization, increases in internet
connectivity, compatibility of international payment systems, and
adaptability of logistics and shipping processes have combined to
contribute to the rapid growth of the cross-border e-commerce
market. Due to these advancements and the ubiquitous presence of
smartphones, consumer use of cross-border e-commerce is
increasingly simplified, and thus, sellers are hardly restricted to
a specific country in terms of promoting, selling, and shipping
goods worldwide. The burgeoning opportunities, habits, and trends
of shopping on cross-border e-commerce platforms have expedited the
prospect of becoming a presence in the global market. This is true
for enterprises of all sizes, especially for small? and
medium?sized enterprises (SMEs) that want to add their footprint in
the international market for the first time. Like any other
industry, cross-border e-commerce has its specific economics and
driving forces, but has different scopes, challenges, and trends
due to the geographic and cultural expanse of relevant
environments. Cross-Border E-Commerce Marketing and Management was
conceptualized by identifying the scope of new complementary
information with a comprehensive understanding of the issues and
potential of cross-border e-commerce businesses. The authors
believe that this book will not only fill the void in the current
research but will also provide far-sighted vision and strategies,
as it covers big data, artificial intelligence, IoT, supply chain
management, and more. This book provides the necessary knowledge to
managers to compete with the competitive market structure and
ultimately contribute to the sustainable economic growth of a
country. It works as a guideline for existing cross-border
e-commerce managers to formulate individual strategies that combine
to optimize the industry while keeping the enterprise competitive.
This book is useful in both developed and developing country
contexts. This publication is an ideal resource for academicians,
policy makers, stakeholders, and cross-border e-commerce managers,
especially from SMEs.
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