As the Internet becomes increasingly interconnected with modern
society, the transition to online business has developed into a
prevalent form of commerce. While there exist various advantages
and disadvantages to online business, it plays a major role in
contemporary business methods. Improving E-Commerce Web
Applications Through Business Intelligence Techniques provides
emerging research on the core areas of e-commerce web applications.
While highlighting the use of data mining, search engine
optimization, and online marketing to advance online business,
readers will learn how the role of online commerce is becoming more
prevalent in modern business. This book is an important resource
for vendors, website developers, online customers, and scholars
seeking current research on the development and use of e-commerce.
General
Imprint: |
IGI Global
|
Country of origin: |
United States |
Release date: |
February 2018 |
First published: |
2018 |
Editors: |
G Sreedhar
|
Dimensions: |
279 x 216mm (L x W) |
Format: |
Hardcover
|
Pages: |
376 |
ISBN-13: |
978-1-5225-3646-8 |
Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
|
LSN: |
1-5225-3646-9 |
Barcode: |
9781522536468 |
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