Application of Gaming in New Media Marketing (Hardcover)

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	September 2018
First published:	2019
Editors:	Pratika Mishra • Swati Oberoi Dham
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	312
ISBN-13:	978-1-5225-6064-7
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Books > Science & Mathematics > Mathematics > Optimization > Game theory
LSN:	1-5225-6064-5
Barcode:	9781522560647

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