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Books > Business & Economics > Business & management > E-commerce
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Application of Gaming in New Media Marketing (Hardcover)
Loot Price: R5,614
Discovery Miles 56 140
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Application of Gaming in New Media Marketing (Hardcover)
Expected to ship within 12 - 17 working days
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The advent of the internet largely changed the landscape of
marketing to adopt a wide variety of communication techniques and
creative selling on virtual platforms. Gaming provides a highly
pervasive and influential mode of offering new media communication
to consumers that can be further improved by digital innovation.
Application of Gaming in New Media Marketing is a collection of
vital research on the methods and applications of gaming in
marketing, including its growth, recent trends, practices, issues,
and main challenges. Highlighting a range of topics including
digital advertising, media planning, and social media marketing,
this book is ideally designed for marketers, software developers,
managers, business researchers, academicians, and graduate-level
students seeking current research on new and innovative methods to
reach and connect with audiences through games in a highly
interactive, measurable, and focused way.
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